Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada.
Positioning no disclosures inside 60 days, left as found
Options no verdict drawn today, left as found
Ethical passes the values gate
Price45.32 USD
Fair value55.00
Ethical score70.0/100
Value readUndervaluedas of 5 Nov 2026
Our investment reviews on this name
2026-11-03Read Distribution44.47+1.9% to today Markdown gives way to Distribution
2026-10-11Read Markdown46.19-1.9% to today ✓Distribution gives way to Markdown first Markdown read since July
2026-09-12Read Distribution48.31-6.2% to today ✓Markup gives way to Distribution after a 39% slide in 4 weeks
2026-08-12Read Markup79.73-43.2% to today Markdown gives way to Markup after a 14% rise in 6 weeks
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
Rush Enterprises, Inc. holds its Markup at $45.32. The statistical read favours the sellers, held for 22 days.
As held on the ledger · 2026-11-05
Phase
Markup
Quantitative state
The statistical read favours the sellers, held for 22 days
Price at the screen
$45.32
Valuation
20.23 trailing · 15.74 forward price to earnings
Values screen
PASS· score 70.0
Beta
0.89
The Workings
Five Screens, Shown in Full
Full pass across all five screens. This security clears the Titan Ethical Standard: its business and its balance sheet both stay inside the lines.
Test
Figure
Limit
What it means
Status
Business activity
Permissible
Core business clean
Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending.
Pass
Debt load
32.56%
Below 33%
Interest-bearing debt is just 32.6% of its assets, well under the one-third ceiling: it does not run on borrowed money.
Pass
Interest-bearing cash
0.00%
Below 33%
Cash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit.
Pass
Receivables
10.17%
Below 49%
Money owed to the company is 10.2% of assets, under the 49% limit.
Pass
Revenue purity
0.03%
Below 5%
Only 0.0% of revenue comes from non-compliant sources, under the 5% line.
Pass
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical Read
Why It Clears, in Plain English
Rush Enterprises, clears all five screens. Its business is in a permissible area, its interest-bearing debt is about 33%, inside the ~33% line, and almost none of its income is interest, so it passes.
Read as at 2026-11-05. It updates when the underlying figures move, and past reads are kept below.
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Today RUSHA passes the screen. If new figures move it to a fail, we send you one short email with the before and after. Verdicts change rarely, so you may not hear from us for a long time.
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What the Numbers Say It Is Worth
The Fair Value Range
Our analysis reads Undervalued vs our fair value, as of 5 Nov 2026: it trades at roughly an 18% discount to our $55.00 fair value, 12.40% revenue growth.
Fair value range in USD, drawn from the 2026-11-05 screen. The gold marker is the market price at the same screen. A 17.6% discount to the base estimate.
Where our models see it going: fair-value estimate $55.00, with a range of $48.55 to $80.92, dated to the 2026-11-05 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Truck dealerships hit a slowdown wall
Rush Enterprises sells and services the big rigs that keep freight moving across North America. When fleets stop ordering, the whole network feels it straight away, and revenue has already dropped nine percent.
The shares trade at seventeen times forward earnings with a four percent profit margin and twelve percent return on equity. That looks reasonable until you remember this is a cyclical business whose earnings peak at the top of the cycle. The modest gap to our fair value does not change the fact that the opportunity rating stays at none.
Currency swings and fleet spending cycles can swing results fast, even with an ethical screen that clears. The setup offers no compelling edge once the numbers are stripped of hope.
Analysis, not advice.
Another profit measure, before interest, tax and non-cash costs: EBITDA.
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
RUSHA trades on Nasdaq. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The framework has shifted from markdown to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 3.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84.
2026-10-27Markdown$45.86+0.0%Entry 16
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-26Markdown$45.86+0.0%Entry 15
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-25Markdown$45.86+0.0%Entry 14
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-24Markdown$45.86+0.0%Entry 13
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-23Markdown$45.86+0.0%Entry 12
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-22Markdown$45.86+0.0%Entry 11
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-21Markdown$45.86+2.1%Entry 10
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 2.1% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-20Markdown$44.90+0.0%Entry 9
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-18Markdown$44.90-2.8%Entry 8
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 2.8% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 17% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 32%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (4 analysts) rates it strong buy, with a mean price target of $84.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
