Rush Enterprises, Inc. RUSHB

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

In plain words · Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada.

The label

Markup

read at $75.74

Rush Enterprises, Inc. holds its Markup at $75.74.

PHPhase · the trend structure carries the Markup label
INInsiders · no filings inside 60 days, left as found
POPositioning · no disclosures inside 60 days, left as found
OPOptions · no verdict drawn today, left as found
SCScreen · passes the values gate

edge confirmed
edge broken
edge forming

Each arm is one independent read. Conviction is not a single call, it is how many edges converge.

The investor read · the season, not the day

As held on the ledger · 2026-07-19
Phase	Markup
Quantitative state	The statistical read favours the sellers, held for 4 days
Price	$75.74
Valuation	22.88 trailing · N/A forward price to earnings
Values screen	PASS · score 70.0
Beta	0.89

The business, in plain words · what the numbers mean

The fundamentals · plain-English read
Trailing P/E	22.9x a premium valuation
Revenue growth	-9.0% revenue is shrinking
Profit margin	3.6% barely profitable
Return on equity	11.9% a modest return on shareholder capital
Debt to equity	0.63 moderate, manageable leverage
Current ratio	1.46 adequate liquidity, worth monitoring
Beta	0.89 steadier than the market
Market cap	$5.9B
Employees	7,858

The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.

Plain-English interpretation of our own screen data. Analysis, not advice.

Related securities · others in RUSHB's space worth a look

RUSHA Rush Enterprises, Inc. VVV Valvoline Inc. AN AutoNation, Inc. LAD Lithia Motors, Inc. KMX CarMax, Inc. OPLN OPENLANE, Inc.

Screened names in the same industry · explore each on its own page.

Where & how to trade · wherever in the world you are

RUSHB trades on Nasdaq. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The trader read · the latest dated commentary

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 11% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 27%. Entered 2026-07-18 · Distribution

The dated journal · newest first, never edited

2026-07-18 Distribution $70.92 +0.0% Entry 3

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 11% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 27%.

2026-07-03 Distribution $70.92 +0.0% Entry 2

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows good risk-adjusted returns.

2026-07-02 Distribution $70.92 Entry 1

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows good risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
Period	Price then	Price return	Divs per share	$1,000 became	Total return
1 month	$66.65	+5.3%	$0.19	$1,056	+5.6%
2 months	$71.61	-2.0%	$0.19	$982	-1.8%
3 months	$59.49	+17.9%	$0.19	$1,182	+18.2%
6 months	$60.35	+16.3%	$0.38	$1,169	+16.9%
1 year	$51.96	+35.0%	$0.76	$1,365	+36.5%
2 years	$38.63	+81.6%	$1.48	$1,855	+85.5%
3 years	$41.46	+69.2%	$2.16	$1,744	+74.4%
5 years	$25.67	+173.3%	$3.23	$2,859	+185.9%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever RUSHB does next, these words stay.

Rush Enterprises, Inc. · RUSHB · Markup · $75.74
Recorded 2026-07-19 · before the outcome · scored mechanically

All of today's entries See the running score

Rush Enterprises, Inc. RUSHB

This entry now belongs to the ledger. Whatever RUSHB does next, these words stay.

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