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The Screen · Consumer Cyclical · Auto & Truck Dealerships

Rush Enterprises, Inc. logoRush Enterprises, Inc.

RUSHB · Nasdaq · USD · Market cap $6.8B · 7,858 employees

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada.

PASS · Titan Ethical · score 70.0
54.21 USD

Price as of 28 Oct 2026Daily close, not a live quote

Screened 2026-10-28 · the tape above runs as of 02:01 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed

Key facts today

  • Price54.21 USD at the 28 Oct 2026 close
  • Ethical screenPasses, score 70.0 out of 100
  • Last reviewed28 Oct 2026 (1 days ago)

A summary of the dated readings below, not a live quote and not advice.

PRICE · FAIR-VALUE RANGE1M3M6MYTD1Y3Y5Y

What this means: price 54.21 against the desk's fair-value range, over the last year.

Current read
Accumulation ?
Screened · screened 2026-10-28
  • Trend Accumulation
  • Insiders no filings inside 60 days, left as found
  • Positioning no disclosures inside 60 days, left as found
  • Options no verdict drawn today, left as found
  • Ethical passes the values gate
Price54.21 USD
Ethical score70.0/100
Our investment reviews on this name
2026-10-18Read Accumulation57.92-6.4% to today Markup gives way to Accumulation after a 7% rise in 7 days
2026-10-11Read Markup54.33-0.2% to today Distribution gives way to Markup after a 9% rise in 4 weeks
2026-09-12Read Distribution49.88+8.7% to today Markup gives way to Distribution after a 36% slide in 4 weeks
2026-08-12Read Markup77.85-30.4% to today Distribution gives way to Markup after a 10% rise in 6 weeks

Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.

The full research record, in depth, below
The Label · The Season, Not the Day

This name holds its accumulation label.

Rush Enterprises, Inc. holds its Accumulation at $54.21. The statistical read favours the sellers, held for 17 days.

As held on the ledger · 2026-10-28
PhaseAccumulation
Quantitative stateThe statistical read favours the sellers, held for 17 days
Price at the screen$54.21
Valuation26.21 trailing · N/A forward price to earnings
Values screenPASS · score 70.0
Beta0.92
The Workings

Five Screens, Shown in Full

Full pass across all five screens. This security clears the Titan Ethical Standard: its business and its balance sheet both stay inside the lines.

TestFigureLimitWhat it meansStatus
Business activity Permissible Core business clean Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
Debt load 32.56% Below 33% Interest-bearing debt is just 32.6% of its assets, well under the one-third ceiling: it does not run on borrowed money. Pass
Interest-bearing cash 0.00% Below 33% Cash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit. Pass
Receivables 10.17% Below 49% Money owed to the company is 10.2% of assets, under the 49% limit. Pass
Revenue purity 0.03% Below 5% Only 0.0% of revenue comes from non-compliant sources, under the 5% line. Pass

Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.

The Ethical Read

Why It Clears, in Plain English

Rush Enterprises, clears all five screens. Its business is in a permissible area, its interest-bearing debt is about 33%, inside the ~33% line, and almost none of its income is interest, so it passes.

Read as at 2026-10-28. It updates when the underlying figures move, and past reads are kept below.

Follow this verdict

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Today RUSHB passes the screen. If new figures move it to a fail, we send you one short email with the before and after. Verdicts change rarely, so you may not hear from us for a long time.

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The Business, in Plain Words
The fundamentals · plain-English read
Trailing P/E26.2xa premium valuation
EPS, trailing2.21
Revenue growth-1.6%revenue is shrinking
Profit margin3.7%barely profitable
Return on equity11.8%a modest return on shareholder capital
FCF yield4.64%
Dividend yield107.00%
Debt to equity0.63moderate, manageable leverage
Current ratio1.45adequate liquidity, worth monitoring
Beta0.92steadier than the market
Short interest, float0.07%
52-week range31.81 - 58.85
Market cap$6.8B
Employees7,858

The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.

Plain-English interpretation of our own screen data. Analysis, not advice.

Where & How to Trade

RUSHB trades on Nasdaq. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The Dated Journal · Newest First, Never Edited

Every Entry, As Written

2026-10-18 Accumulation · changed $57.92 +6.6% Entry 8

The framework has shifted from markup to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 6.6% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 11% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 27%.

2026-10-11 Markup · changed $54.33 +0.0% Entry 7

The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 11% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 27%.

2026-10-02 Distribution $54.33 +8.9% Entry 6

Our analysis reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved up 8.9% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 11% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 27%.

2026-09-12 Distribution · changed $49.88 -35.9% Entry 5

The framework has shifted from markup to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 35.9% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 11% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 27%.

2026-08-12 Markup · changed $77.85 +9.8% Entry 4

The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 9.8% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 11% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 27%.

2026-07-18 Distribution $70.92 +0.0% Entry 3

Our analysis reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 11% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 27%.

2026-07-03 Distribution $70.92 +0.0% Entry 2

Our analysis reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows good risk-adjusted returns.

2026-07-02 Distribution $70.92 Entry 1

Our analysis reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows good risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

Latest News · What the Market Is Reading on RUSHB

Headlines from third-party outlets, linked for reference: not our reporting, not advice.

Related Securities · Others in RUSHB's Space

Screened names in the same industry · explore each on its own page.

What Holding Actually Paid · Price Plus Dividends
If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $66.65 +5.3% $0.19 $1,056 +5.6%
2 months $71.61 -2.0% $0.19 $982 -1.8%
3 months $59.49 +17.9% $0.19 $1,182 +18.2%
6 months $60.35 +16.3% $0.38 $1,169 +16.9%
1 year $51.96 +35.0% $0.76 $1,365 +36.5%
2 years $38.63 +81.6% $1.48 $1,855 +85.5%
3 years $41.46 +69.2% $2.16 $1,744 +74.4%
5 years $25.67 +173.3% $3.23 $2,859 +185.9%

Historical returns from market close data. Past performance does not guarantee future results.

The Ledger's Promise

This entry now belongs to the ledger. Whatever RUSHB does next, these words stay.

Rush Enterprises, Inc. · RUSHB · Accumulation · $54.21
Recorded 2026-10-28 · before the outcome · scored mechanically

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