Framework Journal · one stock, one dated entry

Recorded 2025-09-30 · Permanent

Starbucks SBUX

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

The label
Markup

read at $95.29

Starbucks holds its Markup at $95.29.

PHINPOOPSC
  • PHPhase · the trend structure carries the Markup label
  • INInsiders · no filings inside 60 days, left as found
  • POPositioning · no disclosures inside 60 days, left as found
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · does not pass the values gate

The investor read · the season, not the day

As held on the ledger · 2025-09-30
PhaseMarkup
Quantitative stateThe statistical read favours the sellers, held for 18 days
Price$95.29
Valuation80.10 trailing · 34.80 forward price to earnings
Values screenFAIL · score 10.0
Beta1.01

The trader read · the latest dated commentary

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Entered 2026-07-03 · Markup

The dated journal · newest first, never edited

2026-07-03 Markup $95.29 +0.0% Entry 2

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns.

2026-07-02 Markup $95.29 Entry 1

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

The insider ledger · Form 4 filings, as filed

Most recent filings · SBUX
DateInsiderTitleTypeSharesValue
2026-05-05 Brewer Brady ceo, International Sale 2,229 $233,621
2026-04-29 Kelly Sara evp, chief partner officer Sale 2,000 $210,000
2026-04-17 Brewer Brady ceo, International Sale 588 $58,800
2026-04-06 Brewer Brady ceo, International Sale 1,641 $147,690
2026-03-09 Brewer Brady ceo, International Sale 588 $58,800
2026-03-05 Kelly Sara evp, chief partner officer Sale 2,500 $242,800
2026-03-05 Brewer Brady ceo, International Sale 1,641 $159,374
2025-11-10 Knudstorp Jorgen Vig Dir Purchase · $994,500
2026-05-05 BREWER BRADY Officer 2,229 $233,621
2026-04-29 KELLY SARA Officer 2,000 $210,000

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The political ledger · congressional disclosures

Disclosures naming SBUX
DatePoliticianPartyTypeAmount
2026-04-13 Ro Khanna Democrat Purchase 1K–15K
15 May2026 Ro Khanna Democrat buy 1K–15K

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $105.12 -6.1% $0.62 $945 -5.5%
2 months $96.04 +2.8% $0.62 $1,035 +3.5%
3 months $99.60 -0.8% $0.62 $998 -0.2%
6 months $83.71 +18.0% $1.24 $1,195 +19.5%
1 year $89.08 +10.9% $2.47 $1,136 +13.6%
2 years $77.57 +27.3% $4.87 $1,336 +33.6%
3 years $90.88 +8.7% $7.11 $1,165 +16.5%
5 years $100.17 -1.4% $11.11 $1,097 +9.7%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever SBUX does next, these words stay.

Starbucks · SBUX · Markup · $95.29
Recorded 2025-09-30 · before the outcome · scored mechanically

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