Framework Journal · one stock, one dated entry

Recorded 2026-07-27 · Permanent

Chipotle Mexican Grill logoChipotle Mexican Grill CMG

Clears the common standard

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

In plain words · Chipotle Mexican Grill, Inc., together with its subsidiaries, owns and operates Chipotle Mexican Grill restaurants.

The label
Markup

read at $33.20

Chipotle Mexican Grill holds its Markup at $33.20.

PHINPOOPSC
  • PHPhase · the trend structure carries the Markup label
  • INInsiders · no filings inside 60 days, left as found
  • POPositioning · no disclosures inside 60 days, left as found
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · does not pass the values gate
  • edge confirmed
  • edge broken
  • edge forming

Each arm is one independent read. Conviction is not a single call, it is how many edges converge.

The investor read · the season, not the day

As held on the ledger · 2026-07-27
PhaseMarkup
Quantitative stateConsolidating, no directional conviction, held for 121 days
Price$33.20
Valuation30.46 trailing · 24.52 forward price to earnings
Values screenFAIL · score 10.0
Beta0.96

The opportunity · what the numbers say it is worth

Our framework reads AVOID — it trades at roughly a 10% discount to our $36.40 fair value, moderate competitive moat, 7.40% revenue growth.

Read at
$33.20
30.46 P/E · 24.52 fwd
Our fair value
$36.40
10% discount
Analyst target (avg)
$43.00
+30% to current
Target low $35.00Analyst target rangeTarget high $52.00
▲ current $33.20 · | average target

Price history & projections · where it has been, where the models see it going

$65.4$45.0$24.5TODAY5y agoPROJECTIONAnalyst high$52.00 +70%Analyst avg$43.00 +41%Our fair value$36.40 +19%Conservative$31.50 +3%

The valuation journey · where the price sits against fair value and the Street

Current
$33.20
you are here
Conservative
$31.50
-5%
Analyst avg
$43.00
+30%
Our fair value
$36.40
+10%
Analyst high
$52.00
+57%

Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.

Reading the gap · Both our model and the analysts see meaningful upside from here.

Revenue growth7.40%
Profit margin11.96%
Debt to equity217.89
Analyst consensusBuy · 32 covering

Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.

The values screen, explained · five checks, plain English

It depends which standard you follow. There are two widely recognised ways to check whether a company is suitable for a Muslim investor, and on this company they disagree. Here is how it did on each:

The common standard · AAOIFI
Used by most halal investing apps
✓ PASSES
Our stricter standard · asset-based
The one Titan applies
✗ DOES NOT PASS

Why the two disagree. They fall out over one thing only: the company’s debt. Our stricter standard measures that debt against what the company owns, and it works out too high to pass. The common standard measures the same debt against what the company is worth on the stock market, where it works out low enough to pass. Every other check, the two agree on. So in practice, most halal apps would treat this as fine to hold, while our stricter view would not — and which line you follow is between you and your scholar.

What these two standards are, and how they differ →

  • Business activity Its core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
  • Debt load Interest-bearing debt is 56.4% of its assets, above the one-third ceiling the screen allows. Against market value it is 11.9%, under the 30% line the market-value standard uses — so that standard clears it. Divergent
  • Interest-bearing cash Cash held in interest-bearing accounts and securities is 2.2% of assets, under the one-third limit. Pass
  • Receivables Money owed to the company is 5.6% of assets, under the 49% limit. Pass
  • Revenue purity Only 0.6% of revenue comes from non-compliant sources — under the 5% line. Pass

Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.

The business, in plain words · what the numbers mean

Chipotle's Debt Load Trips Ethical Line

Picture a burrito chain loved for its quick bowls yet weighed down by borrowing that fails a basic debt check. We pass on Chipotle because the ethical screen flags its debt ratio, and that single issue overrides the rest of the picture.

Revenue grows at a modest 7 percent with 12 percent profit margins and a 49 percent ROE, yet the forward multiple sits at 25.4 times and the moat is only moderate. The stock trades near our fair value with a slim 6 percent margin of safety, so nothing here offsets the ethical red flag.

Analysts may still see upside to 43 dollars, but cyclical restaurant spending can shift fast and any extra leverage amplifies the swing. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E24.5x
expensive even after accounting for its growth
Trailing P/E30.5x
a premium valuation
Revenue growth7.4%
slow but positive growth
Profit margin12.0%
thin but positive margins
Return on equity49.2%
an exceptional return on shareholder capital
Debt to equity2.18
heavy leverage — higher risk if revenue softens
Current ratio0.92
below 1 — short-term bills exceed liquid assets
Beta0.96
steadier than the market
Market cap$42.6B
Employees135,000

The risks · The things to watch: it carries a real debt load, which raises the stakes if revenue slips.

Plain-English interpretation of our own screen data. Analysis, not advice.

Latest news · what the market is reading on CMG

Headlines from third-party outlets, linked for reference — not our reporting, not advice.

Related securities · others in CMG's space worth a look

Screened names in the same industry · explore each on its own page.

Where & how to trade · wherever in the world you are

CMG trades on a US exchange. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The trader read · the latest dated commentary

The framework has shifted from markdown to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved up 17.4% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 40%. Our forward projection puts the odds of a 10% gain over the next month near 13%. The street (34 analysts) rates it buy, with a mean price target of $43. Entered 2026-07-25 · Distribution

The dated journal · newest first, never edited

2026-07-25 Distribution · changed $34.44 +17.4% Entry 4

The framework has shifted from markdown to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved up 17.4% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 40%. Our forward projection puts the odds of a 10% gain over the next month near 13%. The street (34 analysts) rates it buy, with a mean price target of $43.

2026-07-18 Markdown $29.34 +0.0% Entry 3

The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 40%. Our forward projection puts the odds of a 10% gain over the next month near 13%. The street (34 analysts) rates it buy, with a mean price target of $43.

2026-07-03 Markdown $29.34 +0.0% Entry 2

The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.

2026-07-02 Markdown $29.34 Entry 1

The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

The insider ledger · Form 4 filings, as filed

Most recent filings · CMG
DateInsiderTitleTypeSharesValue
2026-05-27 Ells Stephen Founder, Chairman Sale 100 $316,575
2026-05-26 Crump Scott Director Purchase 50 $157,500
2026-05-25 Niccol Brian R. CEO Award/Grant 200 ·
2026-05-24 Brandt Jack CFO Option Exercise 300 $450,000
2026-05-23 Smith Karen Director Tax Withholding 50 $155,000
2026-05-22 Jones David VP, Marketing Gift 10 ·
2026-05-20 BALDOCCHI ALBERT STEVEN Director 6,672 ·
2026-02-24 FILI-KRUSHEL PATRICIA D Director 3,350 $122,543
2026-02-13 RYMER ADAM T Chief Financial Officer 25,526 ·
2026-02-13 BUSH MATTHEW R Officer 6,416 ·

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The political ledger · congressional disclosures

Disclosures naming CMG
DatePoliticianPartyTypeAmount
2026-04-02 Byron Donalds Republican Sale 1K–15K
1 May2026 Ro Khanna Democrat buy 1K–15K

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $31.92 -4.3% · $957 -4.3%
2 months $34.09 -10.4% · $896 -10.4%
3 months $32.56 -6.2% · $938 -6.2%
6 months $34.87 -12.4% · $876 -12.4%
1 year $50.62 -39.7% · $603 -39.7%
2 years $62.60 -51.2% · $488 -51.2%
3 years $40.81 -25.2% · $748 -25.2%
5 years $27.34 +11.7% · $1,117 +11.7%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever CMG does next, these words stay.

Chipotle Mexican Grill · CMG · Markup · $33.20
Recorded 2026-07-27 · before the outcome · scored mechanically

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