ULTA
Ulta Beauty
Consumer Discretionary · Other Specialty Retail · US
$467.07
Data: 2026-05-15
✓ ETHICAL PASS

NARROW MOAT
HIGH
Data Confidence: 100.0%
Key Metrics

How this company measures up on the fundamentals that matter

Market Cap
$21.7B
Total market value of the company
Trailing P/E
19.33
Reasonably valued
Forward P/E
15.67
Based on estimated future earnings — lower means cheaper
Rev Growth
+11.8%
Year-over-year revenue change
Profit Margin
9.3%
How much profit the company keeps from each dollar of revenue
ROE
43.6%
Return on equity — how efficiently it uses shareholder money
Analyst Target
$681.50
+46% from current price — median analyst estimate
Recommendation
BUY
Consensus view from 24 analysts covering this stock
About Ulta Beauty

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

https://www.ulta.com

Country: United States Employees: 21,382 Industry: Specialty Retail
Ethical Screening

Five compliance checks based on AAOIFI standards — all must pass for ethical clearance

Business Activity
PASS
Core business does not involve prohibited activities
Debt Ratio
31.2% PASS
Debt must be below 33% of total assets
Cash Ratio
1.0% PASS
Interest-bearing cash below 33% of assets
Receivables
10.3% PASS
Receivables below 49% of assets
Revenue Purity
0.0% PASS
Non-compliant revenue below 5% — any excess requires purification
Valuation
Fair Value Est.
$379.87
What our model estimates this business is worth per share
Margin of Safety
-23.0%
Trading above fair value — no margin of safety
Rating
OVERVALUED
Overall assessment combining ethics, valuation, and quality
Percentile
94.5th
Ranks in the top 6% of our 13,571 screened universe
Ethical Score
85.2
Valuation Score
55.0
Quality Score
74.3
Combined
68.5

Trading at $496, 31% above fair value of $380. Passes all ethical screens. Ranks better than 58% of screened stocks.

Quantitative Intelligence

Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data

Regime
DISTRIBUTION
Smart money appears to be selling into strength — caution
Sharpe Ratio
0.597
Good returns relative to risk taken
Kelly Fraction
0.0519
Suggested allocation is meaningful — the edge justifies a position
Calmar Ratio
0.514
Acceptable balance between returns and drawdown risk
Annual Return
16.5%
Historical annualised return based on price data
Max Drawdown
-32.1%
Largest peak-to-trough decline — the worst it has been
HMM State
BEAR
Statistical model detects bearish conditions
Days in State
49
How long the current regime has persisted — longer means more stable
Market Data

Trading characteristics and market positioning

Beta
0.89
Less volatile than the market — more defensive
52W High
$714.97
35% below the year high
52W Low
$402.50
16% above the year low
Avg Volume
725,187
Average daily shares traded — higher means easier to buy and sell
Short Ratio
3.3
Days it would take all short sellers to cover — higher means more crowded
Short % Float
4.8%
Low short interest — limited bearish positioning
Div Yield
0.0%
Annual dividend as a percentage of the share price
EPS (TTM)
$25.66
Earnings per share over the last 12 months
Financial Health

Balance sheet strength and cash generation — the foundation of long-term value

Debt/Equity
0.78
Moderate leverage — manageable
Current Ratio
1.41
Adequate but worth monitoring
Quick Ratio
0.36
Like current ratio but excludes inventory — stricter test
Gross Margin
43.0%
Revenue left after cost of goods — higher means pricing power
Operating Margin
12.2%
Profit from core operations before interest and tax
Free Cash Flow
$900M
Positive — the business generates more cash than it spends
Revenue (TTM)
$12.4B
Total revenue over the last 12 months
Net Income
$1.2B
Profitable — the bottom line is positive
Analyst Coverage
Analysts
24
Target High
$810.00
Target Median
$681.50
Target Low
$475.00
Recent Insider Activity

SEC Form 4 filings — what company insiders are buying and selling

45
NEUTRAL
Mixed insider activity. 0 purchases and 0 sales in the last 90 days — no clear directional signal. Political selling noted.
Date Insider Title Type Shares Value
2026-04-07 MRKONIC GEORGE R JR Director 452 $243,759
2026-03-31 CASARES RENE GABRIEL Officer 1,263 —
2026-03-31 STEELMAN KECIA Chief Executive Officer 10,889 —
2026-03-31 DELOREFICE CHRISTOPHER Chief Financial Officer 4,219 —
2026-03-31 RYAN ANITA JANE Officer 1,443 —
2026-03-31 LIALIOS CHRISTOPHER Officer 519 —
2026-02-12 STEELMAN KECIA Chief Executive Officer 3,416 —
2026-02-12 RYAN ANITA JANE Officer 644 —
2025-12-15 HALLIGAN CATHERINE ANN Director 340 —
2025-12-09 DELOREFICE CHRISTOPHER Chief Financial Officer 5,474 —
Source: SEC Form 4 filings via public data. View all insider activity at
Insider Intelligence
Political Trading Activity

Congressional trading disclosures involving this instrument

Date Politician Party Type Amount
2026-04-13 Ro Khanna Democrat Sale 1K–15K
Source: Congressional disclosure filings. View all political trades at
Insider Intelligence
Explore the Ethical Screener View Track Record

Data sourced from public filings and market feeds. Not financial advice. Updated: 2026-05-15

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