WPP
WPP plc
Communication Services · Advertising Agencies · NYQ
$17.70
Data: 2026-05-28
✓ ETHICAL PASS

Unknown MOAT
HIGH
Data Confidence: 85.7%
Key Metrics

How this company measures up on the fundamentals that matter

Market Cap
$4.0B
Total market value of the company
5.62
Based on estimated future earnings — lower means cheaper
Rev Growth
-8.3%
Year-over-year revenue change
Profit Margin
-1.6%
How much profit the company keeps from each dollar of revenue
-5.3%
Return on equity — how efficiently it uses shareholder money
Analyst Target
$18.30
+3% from current price — median analyst estimate
Recommendation
NONE
Consensus view from 3 analysts covering this stock
About WPP plc

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

https://www.wpp.com

Country: United Kingdom Employees: 98,655 Industry: Advertising Agencies
Ethical Screening

Five compliance checks based on AAOIFI standards — all must pass for ethical clearance

Business Activity
PASS
Core business does not involve prohibited activities
Debt Ratio
0.0% N/A
Debt must be below 33% of total assets
Cash Ratio
0.0% N/A
Interest-bearing cash below 33% of assets
Receivables
0.0% N/A
Receivables below 49% of assets
Revenue Purity
0.0% PASS
Non-compliant revenue below 5% — any excess requires purification
Quantitative Intelligence

Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data

MARKUP
Price trending up with increasing momentum
-0.913
Returns do not compensate for the risk — negative edge
-0.1000
No positive edge detected — the data suggests staying out
-0.505
Drawdown risk outweighs the returns — higher risk profile
Annual Return
-36.2%
Historical annualised return based on price data
-71.6%
Largest peak-to-trough decline — the worst it has been
BULL
Statistical model sees bullish momentum
Days in State
39
How long the current regime has persisted — longer means more stable
Market Data

Trading characteristics and market positioning

0.65
Less volatile than the market — more defensive
52W High
$40.66
56% below the year high
52W Low
$14.81
20% above the year low
Avg Volume
582,622
Average daily shares traded — higher means easier to buy and sell
6.9
Days it would take all short sellers to cover — higher means more crowded
Short % Float
1.5%
Low short interest — limited bearish positioning
540.0%
Annual dividend as a percentage of the share price
$-1.35
Earnings per share over the last 12 months
Financial Health

Balance sheet strength and cash generation — the foundation of long-term value

246.47
Heavy leverage — higher financial risk if revenues decline
0.89
Below 1 means short-term obligations exceed liquid assets — risk flag
Quick Ratio
0.87
Like current ratio but excludes inventory — stricter test
Gross Margin
15.8%
Revenue left after cost of goods — higher means pricing power
Operating Margin
2.2%
Profit from core operations before interest and tax
$-63,250,000
Negative — the business is spending more than it generates
Revenue (TTM)
$13.6B
Total revenue over the last 12 months
Net Income
$-215,000,000
Loss-making — spending exceeds revenue after all costs
Analyst Coverage
Analysts
3
Target High
$20.79
Target Median
$18.30
Target Low
$16.50
Explore the Ethical Screener View Track Record

Data sourced from public filings and market feeds. Not financial advice. Updated: 2026-05-28

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