Positioning no disclosures inside 60 days, left as found
Options put/call open interest 0.22, read 2026-11-03
Ethical does not pass the values gate
Price18.13 USD
Fair value30.80
Ethical score70.0/100
Value readUndervaluedas of 6 Nov 2026
Our investment reviews on this name
2026-11-05Read Distribution15.69+15.6% to today Accumulation gives way to Distribution after a 6% slide in 12 days
2026-10-24Read Accumulation16.69+8.6% to today ✓Distribution gives way to Accumulation
2026-10-17Read Distribution16.42+10.4% to today Markdown gives way to Distribution
2026-10-10Read Markdown16.15+12.3% to today First review on file: Markdown with volume flow in agreement
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
Liftoff Mobile Inc holds its Markup at $18.13. The statistical read favours the buyers, held for 13 days.
As held on the ledger · 2026-11-06
Phase
Markup
Quantitative state
The statistical read favours the buyers, held for 13 days
Price at the screen
$18.13
Valuation
72.52 trailing · 13.05 forward price to earnings
Values screen
FAIL· score 70.0
The Workings
Five Screens, Shown in Full
Does not pass. Debt ratio
Test
Figure
Limit
What it means
Status
Business activity
Permissible
Core business clean
Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending.
Pass
Debt load
95.71%
Below 33%
Interest-bearing debt is 95.7% of its assets, above the one-third ceiling the screen allows.
Fail
Interest-bearing cash
0.00%
Below 33%
Cash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit.
Pass
Receivables
25.70%
Below 49%
Money owed to the company is 25.7% of assets, under the 49% limit.
Pass
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical Read
Why It Falls Short, in Plain English
Liftoff Mobile's business is in a permissible area, but its interest-bearing debt is about 96% of the company, well over the ~33% line, so it does not pass on the financial screens.
Read as at 2026-11-05. It updates when the underlying figures move, and past reads are kept below.
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What the Numbers Say It Is Worth
The Fair Value Range
Our analysis reads Undervalued vs our fair value, as of 6 Nov 2026: it trades at roughly a 41% discount to our $30.80 fair value, 35.40% revenue growth.
Fair value range in USD, drawn from the 2026-11-06 screen. The gold marker is the market price at the same screen. A 41.1% discount to the base estimate.
Where our models see it going: fair-value estimate $30.80, with a range of $27.08 to $36.26, dated to the 2026-11-06 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Mobile Ads Platform With Thin Profits
Picture an app user tapping on an ad that feels oddly well timed. That moment runs through platforms like Liftoff's Cortex, which applies neural networks to lift returns for advertisers across phones worldwide. Revenue is climbing fast at 37 percent, yet the business converts only 3 percent of sales into profit at the current price of 22.61 dollars.
We pass despite the 47 percent gap to our 33.27 dollar fair value. Forward earnings sit at 18.6 times and the moat remains unknown, so the growth does not yet clear our bar for durable cash returns. Thirteen analysts lean buy with a 35 dollar median target, but thin margins leave little room for error in a crowded ad market.
Competition from bigger platforms can squeeze fees quickly, and any slowdown in mobile spend would hit the low margin base hard. The ethical screen clears, yet the numbers still fail to justify ownership. Analysis, not advice.
Another profit measure, before interest, tax and non-cash costs: EBITDA.
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
LFTO trades on NASDAQ. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The Dated Journal · Newest First, Never Edited
Every Entry, As Written
2026-11-06Distribution$17.15+9.3%Entry 6
The analysis reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved up 9.3% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is momentum reading bullish. It reported earnings in this window, a natural checkpoint for the thesis.
The framework has shifted from accumulation to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 6.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D. Technically it is momentum reading bullish. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-31Accumulation$16.69+0.0%Entry 4
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B. Technically it is momentum reading bullish.
The framework has shifted from distribution to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 1.6% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is momentum reading neutral.
The framework has shifted from markdown to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved up 1.7% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D.
2026-10-10Markdown$16.15Entry 1
Our analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.