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The Screen · Financials · Asset Management
Principal Financial Group
PFG · a US exchange · USD · Market cap $24.4B · 19,700 employees
Principal Financial Group, Inc.
FAIL · Does not pass the screen
114.02 USD
At the last full screen 2026-09-09
Screened 2026-09-09 · the tape above runs as of 15:00 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed
The Label · The Season, Not the Day
This name holds its markup label.
Principal Financial Group holds its Markup at $114.02. Consolidating, no directional conviction, held for 262 days.
As held on the ledger · 2026-09-09
Phase
Markup
Quantitative state
Consolidating, no directional conviction, held for 262 days
Price at the screen
$114.02
Valuation
16.24 trailing · 11.00 forward price to earnings
Values screen
FAIL· score 10.0
Beta
0.87
The Workings
Five Screens, Shown in Full
Does not pass. Business activity screen
Test
Figure
Limit
What it means
Status
Business activity
Excluded
Core business clean
Business activity: Financials sector
Fail
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
What the Numbers Say It Is Worth
The Fair Value Range
Our framework reads AVOID: it trades at roughly a 10% discount to our $125.00 fair value, moderate competitive moat, 6.40% revenue growth.
Fair value range in USD, drawn from the 2026-09-09 screen. The gold marker is the market price at the same screen. A 9.6% margin of safety to the base estimate.
Third-party analyst targets: 12 covering, consensus Hold. The average target sits −2% from the screen price.
Reading the gap · Our model sees value the Street hasn't fully caught up to yet.
Price History & Projections
Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-09-09 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Retirement money flows through an ethical red flag
Picture the steady drip of payroll deductions into workplace pensions and insurance plans. Those flows reach Principal Financial Group every day, yet the business fails our ethical screen on core activity grounds. That alone ends the conversation, regardless of the moderate moat or 13 percent ROE.
We pass for two clear reasons. The ethical failure sits first. Second, the valuation offers little cushion once you strip out the 11.1 times forward earnings and the minus 4 percent revenue trend. Analyst targets sit below the current price, so the modest margin to our own fair value does not change the call.
Risk centres on the insurance and asset management mix, where market swings and regulatory shifts can hit both margins and flows at once. The 10 percent profit margin already leaves little room for error. Analysis, not advice.
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
PFG trades on a US exchange. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The Dated Journal · Newest First, Never Edited
Every Entry, As Written
2026-09-09Markup$110.75-3.6%Entry 5
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 3.6% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 20% above its long-term trend line with momentum reading bullish. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $110.
2026-08-08Markup · changed$114.85+9.2%Entry 4
The framework has shifted from accumulation to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 9.2% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 20% above its long-term trend line with momentum reading bullish. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $102.
2026-07-18Accumulation$105.22+0.0%Entry 3
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 20% above its long-term trend line with momentum reading bullish. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $102.
2026-07-03Accumulation$105.22+0.0%Entry 2
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns.
2026-07-02Accumulation$105.22Entry 1
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
