PFG
Principal Financial Group
Financials · Life & Health Insurance · US
$105.22
Data:
✗ ETHICAL FAIL

MODERATE MOAT
HIGH
Data Confidence: 100.0%
Key Metrics

How this company measures up on the fundamentals that matter

Market Cap
$21.7B
Total market value of the company
14.40
Reasonably valued
9.90
Based on estimated future earnings — lower means cheaper
Rev Growth
-4.5%
Year-over-year revenue change
Profit Margin
0.0%
How much profit the company keeps from each dollar of revenue
13.4%
Return on equity — how efficiently it uses shareholder money
Analyst Target
$99.50
-5% from current price — median analyst estimate
Recommendation
HOLD
Consensus view from 12 analysts covering this stock
About Principal Financial Group

Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide. The company operates through Retirement and Income Solutions, Principal Asset Management, and Benefits and Protection segments. The Retirement and Income Solutions segment provides retirement, and related financial products and services. This segment offers products and services for defined contribution plans, including 401(k) and 403(b) plans, defined benefit plans, nonqualified executive benefit plans, employee stock ownership plans, equity compensation, and pension risk transfer services; individual retirement accounts; investment only products; and mutual funds, individual variable annuities, registered index-linked annuities, and bank products, as well as trust and custody services. The Principal Asset Management segment provides equity, fixed income, real estate, and other alternative investments, as well as fund offerings. This segment also offers pension accumulation products and services, mutual funds, asset management, income annuities, and life insurance accumulation products, as well as voluntary savings plans. The Benefits and Protection segment provides specialty benefits, such as specialty benefits group dental and vision insurance, group life and other insurance, and group and individual disability insurance, as well as administers group dental, disability, and vision benefits; and individual life insurance products comprising universal, variable universal, indexed universal, and term life insurance products. This segment serves insurance solutions for small and medium-sized businesses and their owners, as well as employees. The company was founded in 1879 and is based in Des Moines, Iowa.

https://www.principal.com

Country: United States Employees: 19,700 Industry: Asset Management
Ethical Screening

Five compliance checks based on AAOIFI standards — all must pass for ethical clearance

Business Activity
FAIL
Core business does not involve prohibited activities
Debt Ratio
0.0%
Debt must be below 33% of total assets
Cash Ratio
0.0%
Interest-bearing cash below 33% of assets
Receivables
0.0%
Receivables below 49% of assets
Revenue Purity
0.0%
Non-compliant revenue below 5% — any excess requires purification
Valuation
$203.00
What our model estimates this business is worth per share
48.2%
Trading below fair value — margin of safety exists
Rating
AVOID
Overall assessment combining ethics, valuation, and quality
72.7th
Ranks in the top 27% of our 13,571 screened universe
Ethical Score
10.0
Valuation Score
95.0
Quality Score
36.0
Combined
45.4

Trading at $100 against a fair value of $203, a 50% discount. Moderate competitive position. Fails ethical screen (Business activity screen). Ranks better than 76% of screened stocks.

Quantitative Intelligence

Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data

ACCUMULATION
Smart money appears to be building positions quietly
0.775
Good returns relative to risk taken
0.0614
Suggested allocation is meaningful — the edge justifies a position
0.802
Acceptable balance between returns and drawdown risk
Annual Return
18.0%
Historical annualised return based on price data
-22.4%
Largest peak-to-trough decline — the worst it has been
SIDEWAYS
Price consolidating — no clear directional bias
Days in State
262
How long the current regime has persisted — longer means more stable
Market Data

Trading characteristics and market positioning

0.90
Less volatile than the market — more defensive
52W High
$103.00
-2% below the year high
52W Low
$75.00
40% above the year low
Avg Volume
1,559,364
Average daily shares traded — higher means easier to buy and sell
6.2
Days it would take all short sellers to cover — higher means more crowded
Short % Float
4.6%
Low short interest — limited bearish positioning
326.0%
Annual dividend as a percentage of the share price
$6.97
Earnings per share over the last 12 months
Financial Health

Balance sheet strength and cash generation — the foundation of long-term value

0.34
Conservative use of debt — low financial risk
1.53
Healthy liquidity position
Quick Ratio
0.32
Like current ratio but excludes inventory — stricter test
Gross Margin
47.6%
Revenue left after cost of goods — higher means pricing power
Operating Margin
14.8%
Profit from core operations before interest and tax
$1.5B
Positive — the business generates more cash than it spends
Revenue (TTM)
$15.5B
Total revenue over the last 12 months
Net Income
$1.6B
Profitable — the bottom line is positive
Analyst Coverage
Analysts
12
Target High
$113.00
Target Median
$99.50
Target Low
$87.00
Recent Insider Activity

SEC Form 4 filings — what company insiders are buying and selling

Date Insider Title Type Shares Value
2026-05-01 CHEONG WEE YEE Officer 13,920 $1,408,355
2026-04-30 DJURASOVIC GEORGE General Counsel 2,571 $259,332
2026-04-29 CHEONG WEE YEE Officer 1,080 $109,080
2026-03-27 CARTER-MILLER JOCELYN E. CPA Director 805
2026-03-27 STRABLE-SOETHOUT DEANNA D Chief Executive Officer 732
2026-03-27 LITTLEFIELD CHRISTOPHER J. Officer 660
2026-03-27 HOCHSCHILD ROGER C Director 355
2026-03-27 MITCHELL H ELIZABETH Director 100
2026-03-27 FRIEDRICH AMY CHRISTINE Officer 707
2026-03-27 KAY KATHLEEN B Chief Technology Officer 469
Source: SEC Form 4 filings via public data. View all insider activity at
Insider Intelligence
Political Trading Activity

Congressional trading disclosures involving this instrument

Date Politician Party Type Amount
9 Apr2026 Josh Gottheimer Democrat sell 15K–50K
Source: Congressional disclosure filings. View all political trades at
Insider Intelligence
Explore the Ethical Screener View Track Record

Data sourced from public filings and market feeds. Not financial advice. Updated:

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