HOG | Ticker Profile - Titan Protect

HOG

Harley-Davidson, Inc.

Consumer Cyclical · Recreational Vehicles · NYQ

$24.49

Data: 2026-05-28

✓ ETHICAL PASS

Unknown MOAT

HIGH

Data Confidence: 100.0%

Key Metrics

How this company measures up on the fundamentals that matter

Market Cap

$2.5B

Total market value of the company

Trailing P/E

12.51

Reasonably valued

Forward P/E

12.57

Based on estimated future earnings — lower means cheaper

Rev Growth

-11.8%

Year-over-year revenue change

Profit Margin

5.3%

How much profit the company keeps from each dollar of revenue

ROE

7.1%

Return on equity — how efficiently it uses shareholder money

Analyst Target

$26.00

+6% from current price — median analyst estimate

Recommendation

HOLD

Consensus view from 11 analysts covering this stock

About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

https://www.harley-davidson.com

Country: United States Employees: 5,500 Industry: Recreational Vehicles

Ethical Screening

Five compliance checks based on AAOIFI standards — all must pass for ethical clearance

Business Activity

PASS

Core business does not involve prohibited activities

Debt Ratio

0.0% N/A

Debt must be below 33% of total assets

Cash Ratio

0.0% N/A

Interest-bearing cash below 33% of assets

Receivables

0.0% N/A

Receivables below 49% of assets

Revenue Purity

0.0% PASS

Non-compliant revenue below 5% — any excess requires purification

Quantitative Intelligence

Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data

Regime

MARKUP

Price trending up with increasing momentum

Sharpe Ratio

-0.159

Returns do not compensate for the risk — negative edge

Kelly Fraction

-0.0190

No positive edge detected — the data suggests staying out

Calmar Ratio

-0.250

Drawdown risk outweighs the returns — higher risk profile

Annual Return

-13.6%

Historical annualised return based on price data

Max Drawdown

-54.6%

Largest peak-to-trough decline — the worst it has been

HMM State

SIDEWAYS

Price consolidating — no clear directional bias

Days in State

How long the current regime has persisted — longer means more stable

Market Data

Trading characteristics and market positioning

Beta

1.29

Moves slightly more than the broader market

52W High

$31.25

22% below the year high

52W Low

$17.09

43% above the year low

Avg Volume

3,468,588

Average daily shares traded — higher means easier to buy and sell

Short Ratio

4.4

Days it would take all short sellers to cover — higher means more crowded

Short % Float

18.7%

Elevated short interest — bears are positioned against this

Div Yield

304.0%

Annual dividend as a percentage of the share price

EPS (TTM)

$1.93

Earnings per share over the last 12 months

Financial Health

Balance sheet strength and cash generation — the foundation of long-term value

Debt/Equity

71.43

Heavy leverage — higher financial risk if revenues decline

Current Ratio

1.91

Healthy liquidity position

Quick Ratio

1.50

Like current ratio but excludes inventory — stricter test

Gross Margin

28.9%

Revenue left after cost of goods — higher means pricing power

Operating Margin

3.1%

Profit from core operations before interest and tax

Free Cash Flow

$168M

Positive — the business generates more cash than it spends

Revenue (TTM)

$4.3B

Total revenue over the last 12 months

Net Income

$230M

Profitable — the bottom line is positive

Analyst Coverage

Analysts

Target High

$32.00

Target Median

$26.00

Target Low

$15.00

Explore the Ethical Screener View Track Record

Data sourced from public filings and market feeds. Not financial advice. Updated: 2026-05-28

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