An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
In plain words · THOR Industries, Inc.
VERDICT
The label
Markup
read at $76.27
THOR Industries, Inc. holds its Markup at $76.27.
PHPhase · the trend structure carries the Markup label
INInsiders · no filings inside 60 days, left as found
POPositioning · no disclosures inside 60 days, left as found
OPOptions · no verdict drawn today, left as found
SCScreen · passes the values gate
edge confirmed
edge broken
edge forming
Each arm is one independent read. Conviction is not a single call, it is how many edges converge.
INVESTOR
The investor read · the season, not the day
As held on the ledger · 2026-07-19
Phase
Markup
Quantitative state
Consolidating, no directional conviction, held for 5 days
Price
$76.27
Valuation
15.44 trailing · 16.38 forward price to earnings
Values screen
PASS· score 70.0
Beta
1.33
OPPORTUNITY
The opportunity · what the numbers say it is worth
Read at
$76.27
15.44 P/E · 16.38 fwd
Our fair value
$65.96
14% premium
Analyst target (avg)
$90.00
+18% to current
Target low $59.00Analyst target rangeTarget high $138.00
▲ current $76.27 · | average target
Price history & projections · where it has been, where the models see it going
The valuation journey · where the price sits against fair value and the Street
Current
$76.27
you are here
Conservative
$53.10
-30%
Analyst avg
$90.00
+18%
Our fair value
$65.96
-14%
Analyst high
$138.00
+81%
Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.
Reading the gap · Our more conservative model reads it as fully-to-richly valued here, while the Street is more bullish — a quality-at-a-fair-price name rather than a deep-value one.
Revenue growth
-3.90%
Profit margin
2.67%
Debt to equity
21.32
Analyst consensus
Hold · 12 covering
Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.
SCREEN
The values screen, explained · five checks, plain English
This company clears both standards. There are two widely recognised ways to check whether a company is suitable for a Muslim investor. Here is how it did on each:
The common standard· AAOIFI Used by most halal investing apps✓ PASSES
Our stricter standard· asset-based The one Titan applies✓ PASSES
Business activityIts core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending.Pass
Debt loadInterest-bearing debt is of its assets, above the one-third ceiling the screen allows.Fail
Interest-bearing cashInterest-bearing cash and securities are of assets, above the one-third limit.Fail
ReceivablesMoney owed to the company is of assets, above the 49% limit.Fail
Revenue purityOnly 0.0% of revenue comes from non-compliant sources — under the 5% line.Pass
Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.
PLAIN
The business, in plain words · what the numbers mean
RV maker priced above its own fair value
Picture a family loading up an RV for a long weekend only to find the lot half empty and discounts everywhere. That slowdown shows up in THOR's numbers, with revenue shrinking 4 percent and profit margins stuck at just 3 percent. Our fair value sits at 65.96 against the current 76.27 price, leaving no margin of safety and an opportunity rating of none.
The business earns a modest 6 percent return on equity and trades at 16.4 times forward earnings, yet those earnings are already sliding in a consumer cyclical sector. Analysts may hold a 90 target, but our valuation and the thin returns tell a different story. We therefore pass.
Cyclical demand for leisure vehicles can swing hard with fuel prices, interest rates and household confidence, and low margins leave little room for error when the cycle turns. Ethical screen clears, yet the numbers still do not add up. Analysis, not advice.
Screened names in the same industry · explore each on its own page.
TRADE
Where & how to trade · wherever in the world you are
THO trades on the NYSE. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.
TRADER
The trader read · the latest dated commentary
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 14%. Our forward projection puts the odds of a 10% gain over the next month near 20%. The street (12 analysts) rates it hold, with a mean price target of $102. Entered 2026-07-18 · Markup
JOURNAL
The dated journal · newest first, never edited
2026-07-18Markup$77.17+0.0%Entry 3
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 14%. Our forward projection puts the odds of a 10% gain over the next month near 20%. The street (12 analysts) rates it hold, with a mean price target of $102.
2026-07-03Markup$77.17+0.0%Entry 2
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns.
2026-07-02Markup$77.17Entry 1
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
POLITICAL
The political ledger · congressional disclosures
Disclosures naming THO
Date
Politician
Party
Type
Amount
9 Apr2026
Scott Peters
Democrat
buy
50K–100K
8 Apr2026
Mike Kelly
Republican
buy
50K–100K
6 May2026
Dave McCormick
Republican
buy
250K–500K
30 Apr2026
Dave McCormick
Republican
sell
50K–100K
30 Apr2026
Dave McCormick
Republican
sell
100K–250K
RETURNS
What holding actually paid · price plus dividends
If $1,000 had been placed · historical, not a promise
Period
Price then
Price return
Divs per share
$1,000 became
Total return
1 month
$74.66
+0.2%
·
$1,002
+0.2%
2 months
$79.23
-5.5%
·
$945
-5.5%
3 months
$81.79
-8.5%
$0.52
$921
-7.9%
6 months
$102.69
-27.1%
$1.04
$739
-26.1%
1 year
$86.68
-13.7%
$2.06
$887
-11.3%
2 years
$92.51
-19.1%
$4.04
$853
-14.7%
3 years
$87.79
-14.8%
$5.93
$920
-8.0%
5 years
$102.92
-27.3%
$9.41
$819
-18.1%
Historical returns from market close data. Past performance does not guarantee future results.
SEALED
This entry now belongs to the ledger. Whatever THO does next, these words stay.
THOR Industries, Inc. · THO · Markup · $76.27
Recorded 2026-07-19 · before the outcome · scored mechanically
