Positioning no disclosures inside 60 days, left as found
Options put/call open interest 0.38, read 2026-11-02
Ethical does not pass the values gate
Price112.82 USD
Fair value125.00
Ethical score10.0/100
Value readFairas of 5 Nov 2026
Our investment reviews on this name
2026-11-02Read Accumulation111.63+1.1% to today ✓Markdown gives way to Accumulation first Accumulation read since July
2026-10-11Read Markdown114.64-1.6% to today ✓Markup gives way to Markdown with volume flow in agreement
2026-08-08Read Markup114.85-1.8% to today Accumulation gives way to Markup after a 9% rise in 5 weeks
2026-07-02Read Accumulation105.22+7.2% to today ✓First review on file: Accumulation
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
Principal Financial Group holds its Accumulation at $112.82. Consolidating, no directional conviction, held for 40 days.
As held on the ledger · 2026-11-05
Phase
Accumulation
Quantitative state
Consolidating, no directional conviction, held for 40 days
Price at the screen
$112.82
Valuation
15.90 trailing · 11.00 forward price to earnings
Values screen
FAIL· score 10.0
Beta
0.87
The Workings
Five Screens, Shown in Full
Does not pass. Business activity screen
Test
Figure
Limit
What it means
Status
Business activity
Excluded
Core business clean
Business activity: Financials sector
Fail
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical Read
Why It Falls Short, in Plain English
Principal Financial does not clear the screen at the business-activity stage. It operates in conventional financial services, which the screen treats as interest-based, so the financial ratios are not the deciding factor here.
Read as at 2026-11-05. It updates when the underlying figures move, and past reads are kept below.
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Today PFG does not pass the screen. If new figures move it to a pass, we send you one short email with the before and after. Verdicts change rarely, so you may not hear from us for a long time.
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What the Numbers Say It Is Worth
The Fair Value Range
Our analysis reads Fair vs our fair value, as of 5 Nov 2026: it trades at roughly a 6% discount to our $125.00 fair value, moderate competitive moat, 25.40% revenue growth.
Fair value range in USD, drawn from the 2026-11-05 screen. The gold marker is the market price at the same screen. A 9.7% discount to the base estimate.
Where our models see it going: fair-value estimate $125.00, with a range of $114.19 to $190.31, dated to the 2026-11-05 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Retirement money flows through an ethical red flag
Picture the steady drip of payroll deductions into workplace pensions and insurance plans. Those flows reach Principal Financial Group every day, yet the business fails our ethical screen on core activity grounds. That alone ends the conversation, regardless of the moderate moat or 13 percent ROE.
We pass for two clear reasons. The ethical failure sits first. Second, the valuation offers little cushion once you strip out the 11.1 times forward earnings and the minus 4 percent revenue trend. Analyst targets sit below the current price, so the modest margin to our own fair value does not change the call.
Risk centres on the insurance and asset management mix, where market swings and regulatory shifts can hit both margins and flows at once. The 10 percent profit margin already leaves little room for error. Analysis, not advice.
Another profit measure, before interest, tax and non-cash costs: EBITDA.
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
PFG trades on a US exchange. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The framework has shifted from markdown to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 2.6% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $110.
2026-10-26Markdown$108.81+0.0%Entry 16
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-25Markdown$108.81+0.0%Entry 15
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-24Markdown$108.81+0.0%Entry 14
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-23Markdown$108.81+0.0%Entry 13
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-22Markdown$108.81+0.0%Entry 12
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-21Markdown$108.81+0.0%Entry 11
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-20Markdown$108.81+0.0%Entry 10
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-19Markdown$108.81+0.0%Entry 9
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 9% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-18Markdown$108.81-5.1%Entry 8
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 5.1% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 20% above its long-term trend line with momentum reading bullish. Over the past year the shares are up 48%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (12 analysts) rates it hold, with a mean price target of $111.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
