An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
read at $79.48
Coca-Cola Company (The) holds its Markup at $79.48.
The investor read · the season, not the day
| Phase | Markup |
| Quantitative state | The statistical read favours the buyers, held for 2 days |
| Price | $79.48 |
| Valuation | 24.70 trailing · 22.50 forward price to earnings |
| Values screen | FAIL · score 10.0 |
| Beta | 0.36 |
The trader read · the latest dated commentary
The dated journal · newest first, never edited
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns.
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
The insider ledger · Form 4 filings, as filed
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-15 | QUAN NANCY W | Officer | 31,625 | $2,559,519 | |
| 2026-05-15 | QUAN NANCY W | Officer | 31,625 | $1,436,882 | |
| 2026-05-11 | QUINCEY JAMES R. | Chairman of the Board | 44,678 | · | |
| 2026-05-07 | QUINCEY JAMES R. | Chairman of the Board | 200,000 | $15,780,900 | |
| 2026-03-09 | DOUGLAS MONICA HOWARD | Officer | 23,880 | $1,847,686 | |
| 2026-03-03 | QUINCEY JAMES R. | Chief Executive Officer | 250,688 | $19,839,138 | |
| 2026-03-03 | PIETRACCI BRUNO | Divisional Officer | 28,765 | $2,284,318 | |
| 2026-03-03 | QUAN NANCY W | Officer | 23,556 | $1,872,747 | |
| 2026-03-02 | MURPHY JOHN | President | 72,449 | $5,833,934 | |
| 2026-02-27 | PEREZ BEATRIZ R | Officer | 21,326 | $1,727,406 |
Public filings, recorded as found. The full tape lives at Insider Intelligence.
The political ledger · congressional disclosures
| Date | Politician | Party | Type | Amount |
|---|---|---|---|---|
| 2026-04-20 | Richard Blumenthal | Democrat | Sale | 15K–50K |
| 20 Apr2026 | Richard Blumenthal | Democrat | sell | 15K–50K |
| 20 Apr2026 | Richard Blumenthal | Democrat | sell | 250K–500K |
| 20 Apr2026 | Richard Blumenthal | Democrat | sell | 250K–500K |
What holding actually paid · price plus dividends
| Period | Price then | Price return | Divs per share | $1,000 became | Total return |
|---|---|---|---|---|---|
| 1 month | $78.66 | +6.4% | · | $1,064 | +6.4% |
| 2 months | $77.47 | +8.0% | · | $1,080 | +8.0% |
| 3 months | $77.08 | +8.5% | $0.53 | $1,092 | +9.2% |
| 6 months | $68.64 | +21.9% | $0.53 | $1,227 | +22.7% |
| 1 year | $70.31 | +19.0% | $2.06 | $1,219 | +21.9% |
| 2 years | $60.00 | +39.4% | $4.03 | $1,461 | +46.1% |
| 3 years | $55.30 | +51.3% | $5.89 | $1,620 | +62.0% |
| 5 years | $48.39 | +72.9% | $9.37 | $1,923 | +92.3% |
Historical returns from market close data. Past performance does not guarantee future results.
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