Framework Journal · one stock, one dated entry

Recorded 2026-07-19 · Permanent

Vera Bradley Inc VRA

Clears the common standard

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

In plain words · Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States.

The label
Markup

read at $3.75

Vera Bradley Inc holds its Markup at $3.75.

PHINPOOPSC
  • PHPhase · the trend structure carries the Markup label
  • INInsiders · no filings inside 60 days, left as found
  • POPositioning · no disclosures inside 60 days, left as found
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · passes the values gate
  • edge confirmed
  • edge broken
  • edge forming

Each arm is one independent read. Conviction is not a single call, it is how many edges converge.

The investor read · the season, not the day

As held on the ledger · 2026-07-19
PhaseMarkup
Quantitative stateConsolidating, no directional conviction, held for 16 days
Price$3.75
ValuationN/A trailing · -125.00 forward price to earnings
Values screenPASS · score 70.0
Beta1.57

The business, in plain words · what the numbers mean

The fundamentals · plain-English read
Forward P/E-125.0x
Revenue growth7.8%
slow but positive growth
Profit margin-7.0%
currently unprofitable
Return on equity-14.1%
not currently earning a positive return on equity
Debt to equity0.51
moderate, manageable leverage
Current ratio2.48
comfortably covers its short-term bills
Beta1.57
much more volatile than the market
Market cap$107M
Employees1,360

The risks · The things to watch: it's a small-cap, so the share price can swing harder than the market; it already moves more than the market on an average day.

Plain-English interpretation of our own screen data. Analysis, not advice.

Related securities · others in VRA's space worth a look

FOSL Fossil Group, Inc. DBI Designer Brands Inc FWDI Forward Industries Inc RCKY Rocky Brands Inc WEYS Weyco Group Inc WWW Wolverine World Wide, Inc.

Screened names in the same industry · explore each on its own page.

The trader read · the latest dated commentary

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is holding around 20% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 25%. Entered 2026-07-18 · Distribution

The dated journal · newest first, never edited

2026-07-18 Distribution $3.79 +0.0% Entry 3

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is holding around 20% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 25%.

2026-07-03 Distribution $3.79 +0.0% Entry 2

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.

2026-07-02 Distribution $3.79 Entry 1

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $4.00 -20.5% · $795 -20.5%
2 months $3.88 -18.0% · $820 -18.0%
3 months $3.38 -5.9% · $941 -5.9%
6 months $1.80 +76.7% · $1,767 +76.7%
1 year $2.35 +35.3% · $1,353 +35.3%
2 years $7.90 -59.8% · $403 -59.8%
3 years $5.82 -45.4% · $546 -45.4%
5 years $12.72 -75.0% · $250 -75.0%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever VRA does next, these words stay.

Vera Bradley Inc · VRA · Markup · $3.75
Recorded 2026-07-19 · before the outcome · scored mechanically

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