2026-10-25
Rocky Brands clears the business-activity screen and the figures we can measure look clean, but one or more financial figures are still pending, so the verdict is not final yet.
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latest tape · as of 20:03 UTC
The Screen · Consumer Cyclical · Footwear & Accessories
Rocky Brands Inc
RCKY · NASDAQ · USD · Market cap $340M · 2,200 employees
Rocky Brands, Inc.
Not yet scored51.98 USD
Price as of 5 Nov 2026Daily close, not a live quote
Screened 2026-11-05 · the tape above runs as of 20:03 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed
Key facts today
- Price51.98 USD at the 5 Nov 2026 close
- Fair value50.00. Our model only; only one analyst covers it, too few to cross-check it.
- Our value readFair vs our fair value, as of 5 Nov 2026
- Our regime readMarkup, as of 5 Nov 2026
- Ethical screenNot yet scored
- Last reviewed5 Nov 2026 (1 days ago)
- Release timesRelease and earnings times on your chart: Event Guard Mentor
A summary of the dated readings below, not a live quote and not advice.
PRICE · ONE YEAR
Our fair-value range: $50.00 to $86.10, base estimate $50.00 (screen dated 2026-11-05).
- Trend Markup
- Insiders no filings inside 60 days, left as found
- Positioning no disclosures inside 60 days, left as found
- Options no verdict drawn today, left as found
- Ethical screen not yet scored
Price51.98 USD
Fair value50.00Our model only; only one analyst covers it, too few to cross-check it.
Ethical score70.0/100
Value readFairas of 5 Nov 2026
Our investment reviews on this name
2026-11-01Read Markup49.27+5.5% to today ✓Accumulation gives way to Markup after a 13% rise in 4 weeks
2026-10-02Read Accumulation43.75+18.8% to today ✓Markdown gives way to Accumulation with volume flow in agreement
2026-09-11Read Markdown44.34+17.2% to today Markup gives way to Markdown after an 11% rise in 10 weeks
2026-07-02Read Markup40.10+29.6% to today ✓First review on file: Markup
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
The full research record, in depth, below
This name holds its markup label.
Rocky Brands Inc holds its Markup at $51.98. Elevated stress, defensive posture warranted, held for 2 days.
| Phase | Markup |
| Quantitative state | Elevated stress, defensive posture warranted, held for 2 days |
| Price at the screen | $51.98 |
| Valuation | 11.92 trailing · 10.81 forward price to earnings |
| Values screen | Not scored · score 70.0 |
| Beta | 2.39 |
Five Screens, Shown in Full
This security has not been fully scored against the values screen yet.
| Test | Figure | Limit | What it means | Status |
|---|---|---|---|---|
| Business activity | Permissible | Core business clean | Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. | Pass |
| Debt load | 26.60% | Below 33% | Interest-bearing debt is just 26.6% of its assets, well under the one-third ceiling: it does not run on borrowed money. | Pass |
| Interest-bearing cash | 0.00% | Below 33% | Cash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit. | Pass |
| Receivables | 16.75% | Below 49% | Money owed to the company is 16.7% of assets, under the 49% limit. | Pass |
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical ReadThe Read, in Plain English
Rocky Brands clears the business-activity screen and the figures we can measure look clean, but one or more financial figures are still pending, so the verdict is not final yet.
Read as at 2026-11-05. It updates when the underlying figures move, and past reads are kept below.
2026-09-24
Clears
Rocky Brands clears all five screens. Its business is in a permissible area, its interest-bearing debt is about 27%, inside the ~33% line, and almost none of its income is interest, so it passes.
Earlier reads, kept as written. The ethical profile is tracked over time, not overwritten.
What the Numbers Say It Is WorthThe Fair Value Range
Our model only; only one analyst covers it, too few to cross-check it.
Our analysis reads Fair vs our fair value, as of 5 Nov 2026: it trades above our $50.00 fair value estimate, none competitive moat, 12.00% revenue growth.
How a fair value is estimated: discounted cash flow (DCF).
Fair value range in USD, drawn from the 2026-11-05 screen. The gold marker is the market price at the same screen. The price runs 4.0% above the base estimate.
Reading the gap · Both our model and the Street see limited upside at this price.
Price History & ProjectionsWhere our models see it going: fair-value estimate $50.00, with a range of $50.00 to $86.10, dated to the 2026-11-05 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain WordsWhy it is worth knowing
A quality business: a none moat. At the screened price it sits 9% above our $50.00 fair value: priced for the quality, not a bargain.
| Forward P/E | 10.8xfairly priced for its growth rate |
| Trailing P/E | 11.9xreasonably valued |
| EPS, trailing | 3.81 |
| EPS, forward | 4.20 |
| Revenue growth | +12.0%steady growth |
| Profit margin | 5.7%thin but positive margins |
| Return on equity | 11.5%a modest return on shareholder capital |
| FCF yield | -1.26% |
| Dividend yield | 170.00% |
| Debt to equity | 0.49minimal debt: a conservative balance sheet |
| Current ratio | 2.97comfortably covers its short-term bills |
| Beta | 2.39much more volatile than the market |
| Short interest, float | 0.03% |
| 52-week range | 26.29 - 53.01 |
| Moat | NONE |
| Market cap | $340M |
| Employees | 2,200 |
Another profit measure, before interest, tax and non-cash costs: EBITDA.
The risks · The things to watch: it's a small-cap, so the share price can swing harder than the market; it already moves more than the market on an average day.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to TradeRCKY trades on NASDAQ. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
Every Entry, As Written
2026-11-01
Markup · changed $49.27
+5.5% Entry 8
The framework has shifted from accumulation to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 5.5% since our last review. Ethical screening: not fully scored yet. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 15% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 72%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (1 analysts) rates it none, with a mean price target of $53.
2026-10-21
Accumulation $46.68
+6.7% Entry 7
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 6.7% since our last review. Ethical screening: not fully scored yet. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 14% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 72%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (1 analysts) rates it none, with a mean price target of $53.
2026-10-02
Accumulation · changed $43.75
-1.3% Entry 6
The framework has shifted from markdown to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 1.3% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 12% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 72%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (1 analysts) rates it none, with a mean price target of $53. Since the last review it its composite score eased.
2026-09-11
Markdown · changed $44.34
+8.3% Entry 5
The framework has shifted from markup to markdown since the last review. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 8.3% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 12% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 72%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (1 analysts) rates it none, with a mean price target of $53.
2026-08-11
Markup $40.94
+2.1% Entry 4
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 2.1% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 12% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 72%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (1 analysts) rates it none, with a mean price target of $53.
2026-07-18
Markup $40.10
+0.0% Entry 3
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 12% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 72%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (1 analysts) rates it none, with a mean price target of $53.
2026-07-03
Markup $40.10
+0.0% Entry 2
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns.
2026-07-02
Markup $40.10
Entry 1
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
- Nike’s Weak First Quarter Report Ripples Across Footwear Sector Yahoo Finance · 2 Oct 2026
- Baird Pulls the Plug on Its Sportswear Recovery Thesis, Downgrading NIKE and Dick’s All at Once Insider Monkey · 20 Sep 2026
- Baird Downgrades Nike, adidas and Dick's on Oil and Rates GuruFocus.com · 14 Sep 2026
- Baird downgrades Nike, adidas, Dick’s on rising Q4 apparel risks Investing.com · 14 Sep 2026
- Rocky Brands Declares Quarterly Cash Dividend Yahoo Finance · 17 Aug 2026
Headlines from third-party outlets, linked for reference: not our reporting, not advice.
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| Period | Price then | Price return | Divs per share | $1,000 became | Total return |
|---|---|---|---|---|---|
| 1 month | $34.45 | +12.1% | $0.17 | $1,125 | +12.5% |
| 2 months | $42.92 | -10.1% | $0.17 | $903 | -9.7% |
| 3 months | $43.74 | -11.7% | $0.17 | $886 | -11.4% |
| 6 months | $30.73 | +25.6% | $0.33 | $1,267 | +26.7% |
| 1 year | $22.50 | +71.6% | $0.64 | $1,744 | +74.4% |
| 2 years | $35.87 | +7.6% | $1.26 | $1,111 | +11.1% |
| 3 years | $18.96 | +103.6% | $1.88 | $2,135 | +113.5% |
| 5 years | $49.11 | -21.4% | $3.12 | $849 | -15.1% |
Historical returns from market close data. Past performance does not guarantee future results.
This entry now belongs to the ledger. Whatever RCKY does next, these words stay.
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