An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
In plain words · Mission Produce, Inc.
VERDICT
The label
Markup
read at $13.59
Mission Produce, Inc. holds its Markup at $13.59.
PHPhase · the trend structure carries the Markup label
POPositioning · no disclosures inside 60 days, left as found
OPOptions · no verdict drawn today, left as found
SCScreen · passes the values gate
edge confirmed
edge broken
edge forming
Each arm is one independent read. Conviction is not a single call, it is how many edges converge.
INVESTOR
The investor read · the season, not the day
As held on the ledger · 2026-07-19
Phase
Markup
Quantitative state
The statistical read favours the sellers, held for 109 days
Price
$13.59
Valuation
42.47 trailing · 16.28 forward price to earnings
Values screen
PASS· score 70.0
Beta
0.49
OPPORTUNITY
The opportunity · what the numbers say it is worth
Read at
$13.59
42.47 P/E · 16.28 fwd
Our fair value
$16.60
22% discount
Analyst target (avg)
$16.50
+21% to current
Target low $15.00Analyst target rangeTarget high $18.00
▲ current $13.59 · | average target
Price history & projections · where it has been, where the models see it going
The valuation journey · where the price sits against fair value and the Street
Current
$13.59
you are here
Conservative
$13.50
-1%
Analyst avg
$16.50
+21%
Our fair value
$16.60
+22%
Analyst high
$18.00
+32%
Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Revenue growth
-23.50%
Profit margin
1.83%
Debt to equity
35.60
Analyst consensus
Strong Buy · 4 covering
Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.
SCREEN
The values screen, explained · five checks, plain English
This company clears both standards. There are two widely recognised ways to check whether a company is suitable for a Muslim investor. Here is how it did on each:
The common standard· AAOIFI Used by most halal investing apps✓ PASSES
Our stricter standard· asset-based The one Titan applies✓ PASSES
Business activityIts core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending.Pass
Debt loadInterest-bearing debt is of its assets, above the one-third ceiling the screen allows.Fail
Interest-bearing cashInterest-bearing cash and securities are of assets, above the one-third limit.Fail
ReceivablesMoney owed to the company is of assets, above the 49% limit.Fail
Revenue purityOnly 0.0% of revenue comes from non-compliant sources — under the 5% line.Pass
Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.
PLAIN
The business, in plain words · what the numbers mean
Avocados look cheap but growth has vanished
Picture a fruit trader whose sales just dropped a quarter while margins sit at two percent. Mission Produce moves avocados and mangoes to supermarkets and restaurants, yet revenue is down 24 percent and return on equity is only 4 percent. The shares trade at 16.3 times forward earnings with a 22 percent gap to our fair value, but those numbers sit on a business that is shrinking rather than compounding.
We pass because the low return and negative growth point to a company stuck in a tough patch with no clear path out. A 16 times multiple is not a bargain when earnings are already thin and volume trends are negative. The ethical screen clears, yet the operating record does not meet the bar we set for owning a position.
Four analysts still call it a strong buy with a 16 dollar target. We see a classic value trap where the multiple looks reasonable only because profits have already fallen. Analysis, not advice.
Screened names in the same industry · explore each on its own page.
TRADE
Where & how to trade · wherever in the world you are
AVO trades on Nasdaq. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.
TRADER
The trader read · the latest dated commentary
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 21.3% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 12% above its long-term trend line with momentum reading oversold. Over the past year the shares are down 2%. Our forward projection puts the odds of a 10% gain over the next month near 20%. The street (4 analysts) rates it strong buy, with a mean price target of $16. Insiders have been net buyers over the past quarter. Entered 2026-07-22 · Markdown
JOURNAL
The dated journal · newest first, never edited
2026-07-22Markdown$13.59+21.3%Entry 4
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 21.3% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 12% above its long-term trend line with momentum reading oversold. Over the past year the shares are down 2%. Our forward projection puts the odds of a 10% gain over the next month near 20%. The street (4 analysts) rates it strong buy, with a mean price target of $16. Insiders have been net buyers over the past quarter.
2026-07-18Markdown$11.20+0.0%Entry 3
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 12% above its long-term trend line with momentum reading oversold. Over the past year the shares are down 2%. Our forward projection puts the odds of a 10% gain over the next month near 20%. The street (4 analysts) rates it strong buy, with a mean price target of $16.
2026-07-03Markdown$11.20+0.0%Entry 2
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns.
2026-07-02Markdown$11.20Entry 1
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.