Framework Journal · one stock, one dated entry

Recorded 2025-12-31 · Permanent

PepsiCo PEP

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

The label
Distribution

read at $141.92

PepsiCo holds its Distribution at $141.92.

PHINPOOPSC
  • PHPhase · the trend structure carries the Distribution label
  • INInsiders · no filings inside 60 days, left as found
  • POPositioning · no disclosures inside 60 days, left as found
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · does not pass the values gate

The investor read · the season, not the day

As held on the ledger · 2025-12-31
PhaseDistribution · caution
Quantitative stateConsolidating, no directional conviction, held for 1 days
Price$141.92
Valuation24.30 trailing · 16.90 forward price to earnings
Values screenFAIL · score 10.0
Beta0.39

The trader read · the latest dated commentary

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Entered 2026-07-03 · Distribution

The dated journal · newest first, never edited

2026-07-03 Distribution $141.92 +0.0% Entry 2

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.

2026-07-02 Distribution $141.92 Entry 1

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

The insider ledger · Form 4 filings, as filed

Most recent filings · PEP
DateInsiderTitleTypeSharesValue
2026-05-06 GIBBS DAVID W Director 1,534 ·
2026-03-04 WILLEMSEN EUGENE Officer 6,500 $1,068,923
2026-03-02 LAGUARTA RAMON L Chief Executive Officer 27,945 $4,677,610
2026-03-02 POHLAD ROBERT C Director 199 $27,778
2026-02-27 WILLEMSEN EUGENE Officer 39,143 ·
2026-02-27 POPOVICI SILVIU Officer 40,620 ·
2026-02-27 LAGUARTA RAMON L Chief Executive Officer 112,260 ·
2026-02-27 KRISHNAN RAMKUMAR Officer 44,313 ·
2026-02-27 FLAVELL DAVID JAMES General Counsel 37,991 ·
2026-02-27 TAMMARA CHRISTINE E. Officer 4,963 ·

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The political ledger · congressional disclosures

Disclosures naming PEP
DatePoliticianPartyTypeAmount
2026-04-13 Ro Khanna Democrat Purchase 1K–15K
15 May2026 Ro Khanna Democrat buy 1K–15K
1 May2026 Ro Khanna Democrat sell 1K–15K

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $147.85 -2.6% $1.48 $984 -1.6%
2 months $155.42 -7.4% $1.48 $936 -6.4%
3 months $157.21 -8.4% $1.48 $925 -7.5%
6 months $146.18 -1.5% $2.90 $1,005 +0.5%
1 year $126.81 +13.5% $5.75 $1,181 +18.1%
2 years $153.97 -6.5% $11.24 $1,008 +0.8%
3 years $164.23 -12.3% $16.39 $976 -2.4%
5 years $126.06 +14.2% $25.48 $1,344 +34.4%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever PEP does next, these words stay.

PepsiCo · PEP · Distribution · $141.92
Recorded 2025-12-31 · before the outcome · scored mechanically

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