Framework Journal · one stock, one dated entry

Recorded 2026-05-15 · Permanent

Alphabet Inc. (Class A) logoAlphabet Inc. (Class A) GOOGL

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

The label
Markup

read at $368.53

Alphabet Inc. (Class A) holds its Markup at $368.53.

PHINPOOPSC
  • PHPhase · the trend structure carries the Markup label
  • INInsiders · insiders sold, $412,920, latest filing 2026-05-15
  • POPositioning · political selling, disclosed 2026-05-15
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · passes the values gate

The investor read · the season, not the day

As held on the ledger · 2026-05-15
PhaseMarkup
Quantitative stateConsolidating, no directional conviction, held for 17 days
Price$368.53
Valuation30.29 trailing · 27.48 forward price to earnings
Values screenPASS · score 85.2
Beta1.27

The trader read · the latest dated commentary

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials (85). The risk-adjusted return profile shows excellent risk-adjusted returns. Entered 2026-07-03 · Markup

The dated journal · newest first, never edited

2026-07-03 Markup $368.53 +0.0% Entry 2

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials (85). The risk-adjusted return profile shows excellent risk-adjusted returns.

2026-07-02 Markup $368.53 Entry 1

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: PASS with strong ethical credentials (85). The risk-adjusted return profile shows excellent risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

The insider ledger · Form 4 filings, as filed

Most recent filings · GOOGL
DateInsiderTitleTypeSharesValue
2026-05-15 Hennessy John L. Dir Sale 1,050 $412,920
2026-04-30 Arnold Frances Dir Sale 102 $37,842
2026-04-15 Hennessy John L. Dir Sale 1,050 $348,232
2026-04-01 O'Toole Amie Thuener VP, Chief Accounting Officer Sale 617 $178,702
2026-03-27 Walker John Kent Pres, Global Affairs, CLO Sale 8,993 $2,481,117
2026-03-30 Arnold Frances Dir Sale 102 $28,069
2026-03-04 Pichai Sundar CEO Sale 32,500 $9,859,694
2026-03-02 Arnold Frances Dir Sale 112 $33,935
2026-03-03 O'Toole Amie Thuener VP, Chief Accounting Officer Sale 955 $284,590
2026-02-18 Pichai Sundar CEO Sale 32,500 $9,877,262

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The political ledger · congressional disclosures

Disclosures naming GOOGL
DatePoliticianPartyTypeAmount
5 Jun2026 David Taylor Republican buy 1K–15K
27 May2026 Jerry Moran Republican sell 1K–15K
2026-05-15 David Taylor Republican Sale 15K–50K
2025-02-20 Tim Moore buy 20000
2025-01-16 Nancy Pelosi buy 500000

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $388.41 -8.2% $0.22 $919 -8.1%
2 months $317.05 +12.5% $0.22 $1,125 +12.5%
3 months $303.37 +17.6% $0.22 $1,176 +17.6%
6 months $312.02 +14.3% $0.43 $1,144 +14.4%
1 year $178.09 +100.2% $0.85 $2,007 +100.7%
2 years $173.67 +105.3% $1.86 $2,064 +106.4%
3 years $121.16 +194.3% $1.86 $2,959 +195.9%
5 years $120.44 +196.1% $1.86 $2,976 +197.6%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever GOOGL does next, these words stay.

Alphabet Inc. (Class A) · GOOGL · Markup · $368.53
Recorded 2026-05-15 · before the outcome · scored mechanically

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