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NAS100 28,142 +0.54% S&P 7,563 +0.29% GOLD $3,929 −1.02% BTC $77,513 +1.09% VIX 20.95 −0.95% latest tape · as of 20:14 UTC
The Screen · Communication Services · Internet Content & Information

Alphabet Inc. (Class A) logoAlphabet Inc. (Class A)

GOOGL · a US exchange · USD · Market cap $3.47T · 194,668 employees

Alphabet Inc.

PASS · Titan Ethical · score 85.2
278.99 USD

Price as of 2 Nov 2026Daily close, not a live quote

Screened 2026-11-02 · the tape above runs as of 20:14 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed

Key facts today

  • Price278.99 USD at the 2 Nov 2026 close
  • Our ratingOpportunity, current read distribution
  • Ethical screenPasses, score 85.2 out of 100
  • OptionsOpen interest leans heavily to calls (put/call 0.62)
  • Last reviewed2 Nov 2026 (1 days ago)
  • Release timesRelease and earnings times on your chart: Event Guard Mentor

A summary of the dated readings below, not a live quote and not advice.

PRICE · ONE YEAR

Our fair-value range: $292.50 to $435.15, base estimate $378.39 (screen dated 2026-11-02).

Current read
Distribution ?
OPPORTUNITY · screened 2026-11-02
  • Trend Distribution
  • Insiders insiders sold, $23,288, latest filing 2026-10-29
  • Positioning political selling, disclosed 2026-10-16
  • Options put/call open interest 0.62, read 2026-11-02
  • Ethical passes the values gate
Price278.99 USD
Fair value378.39
Ethical score85.2/100
RatingOPPORTUNITY
Our investment reviews on this name
2026-10-21Read Markdown349.22-20.1% to today ✓Accumulation gives way to Markdown
2026-10-02Read Accumulation343.92-18.9% to today Markup gives way to Accumulation after a 7% slide in 13 weeks
2026-07-02Read Markup368.53-24.3% to today First review on file: Markup

Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.

Our reads · Dated, in order

What we said on Alphabet, and when.

Every chart read we post on this name lands here. Each one says which way we lean, how firmly, and the line that would prove us wrong. When price settles a read, we add a new entry and say plainly how it went.

Entries are point-in-time and never edited. Times in UTC. Not advice.
  1. 25 Oct03:08 UTC
    ReadDaily chartOpen
    Down · slight
    Wrong if a daily close lands above 335.49.
    • Retest zone334.63 to 335.49
    • Lid335

    Alphabet is leaning lower on the daily and is capped under 335. It just made a new low, but the push behind it got weaker, so I'm not shorting into the hole. My plan: wait for price to come back and test 334.63 to 335.49. If it stalls there, that's the short. A close above 335.49 and the down idea is off. Not advice.

    Alphabet daily chart, 25 Oct, the drop under 335
    Chart as posted, 25 Oct 03:08 UTC. Daily candles to the 23 Oct close.

A read stays open until price settles it. Held and Hit mean the line we named did its job. Wrong means it did not. Grey means nothing triggered.

Also posted on our social channels.

The full research record, in depth, below
The Label · The Season, Not the Day

This name holds its distribution label.

Alphabet Inc. (Class A) holds its Distribution at $278.99. The statistical read favours the sellers, held for 1 days.

As held on the ledger · 2026-11-02
PhaseDistribution · caution
Quantitative stateThe statistical read favours the sellers, held for 1 days
Price at the screen$278.99
Valuation14.82 trailing · 18.71 forward price to earnings
Values screenPASS · score 85.2
Beta1.21
The Workings

Five Screens, Shown in Full

Full pass across all five screens. This security clears the Titan Ethical Standard: its business and its balance sheet both stay inside the lines.

TestFigureLimitWhat it meansStatus
Business activity Permissible Core business clean Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
Debt load 9.96% Below 33% Interest-bearing debt is just 10.0% of its assets, well under the one-third ceiling: it does not run on borrowed money. Pass
Interest-bearing cash 11.54% Below 33% Cash held in interest-bearing accounts and securities is 11.5% of assets, under the one-third limit. Pass
Receivables 15.72% Below 49% Money owed to the company is 15.7% of assets, under the 49% limit. Pass
Revenue purity 1.08% Below 5% Only 1.1% of revenue comes from non-compliant sources, under the 5% line. Pass

Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.

The Ethical Read

Why It Clears, in Plain English

Alphabet Inc. (Class A) clears all five screens. Its business is in a permissible area, its interest-bearing debt is about 10%, inside the ~33% line, and interest is about 1% of its income, under the ~5% line, so it passes.

Read as at 2026-11-02. It updates when the underlying figures move, and past reads are kept below.

Follow this verdict

Get an email when GOOGL's ethical verdict changes

Today GOOGL passes the screen. If new figures move it to a fail, we send you one short email with the before and after. Verdicts change rarely, so you may not hear from us for a long time.

Free, no account needed. Every email has a link to stop.

The Conscience Overlay What do these labels mean?
Conscience flag · No Tech for Apartheid (employee campaign), BDS Movement

The quantitative screen above is arithmetic and this name passes it. Separately, community boycott lists cite this company: Cited for Project Nimbus, a $1.2B cloud computing contract with the Israeli government and military. Internal employee protests led to terminations in 2024. The desk records that flag here without folding it into the verdict: the screen measures the balance sheet, the overlay informs the conscience, and they are different judgements that belong to different owners. The second one is yours.

What the Numbers Say It Is Worth

The Fair Value Range

Our analysis reads OPPORTUNITY: it trades at roughly a 36% discount to our $378.39 fair value, strong competitive moat, 24.20% revenue growth.

How a fair value is estimated: discounted cash flow (DCF).

292.50Conservative378.39Base case435.15Growth case 278.99Price

Fair value range in USD, drawn from the 2026-11-02 screen. The gold marker is the market price at the same screen. A 35.6% margin of safety to the base estimate.

The Street's Range
325.00Street low 423.00Street average 500.00Street high 278.99Price

Third-party analyst targets: 52 covering, consensus Strong Buy. The average target sits +52% from the screen price.

Reading the gap · Both our model and the analysts see meaningful upside from here.

Price History & Projections

Where our models see it going: fair-value estimate $378.39, with a range of $292.50 to $435.15, dated to the 2026-11-02 screen.

Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.

The Business, in Plain Words

Google's Dominance and Ethical Uphold

Imagine the digital world as a galaxy, and Alphabet Inc.'s Google is its sun – a gravitational force across search, advertising, and cloud services. Its products, from ubiquitous search to transformative AI, are the lifeblood of the web, shaping how we live and work. Why it stands out is not just its market dominance but also its commitment to ethical practices, which allows us to confidently pass our ethical screen.

At a forward P/E of 23.0x, Alphabet is not a screaming bargain, but with 24% revenue growth and a robust 55% profit margin, it exhibits the financial muscle that justifies its valuation. Its return on equity, a hefty 49%, suggests a company efficiently using its capital to generate wealth. While the consensus rating is a strong buy, with a median target of $429, our fair value is slightly more conservative at $377.41, indicating an 11% margin of safety.

Risks are inherent in any tech giant. Regulatory scrutiny, antitrust lawsuits, and the ever-evolving competitive landscape are the winds of change that Alphabet must navigate. However, with a strong moat safeguarding its market position and an ethical stance that aligns with our values, the risks are weighed against a backdrop of stability and innovation. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E18.7xfairly priced for its growth rate
Trailing P/E14.8xreasonably valued
EPS, trailing19.15
EPS, forward15.17
Revenue growth+24.2%strong top-line growth
Profit margin54.8%highly profitable on every dollar of sales
Return on equity48.7%an exceptional return on shareholder capital
FCF yield0.65%
Dividend yield0.22%
Debt to equity0.19minimal debt: a conservative balance sheet
Current ratio2.72comfortably covers its short-term bills
Beta1.21moves a little more than the market
Short interest, float0.01%
52-week range270.70 - 408.61
MoatSTRONG
Market cap$3.47T
Employees194,668

Another profit measure, before interest, tax and non-cash costs: EBITDA.

The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.

Plain-English interpretation of our own screen data. Analysis, not advice.

Where & How to Trade

GOOGL trades on a US exchange. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The Dated Journal · Newest First, Never Edited

Every Entry, As Written

2026-10-28 Markdown $349.22 +0.0% Entry 22

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 6% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-27 Markdown $349.22 +0.0% Entry 21

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 6% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-26 Markdown $349.22 +0.0% Entry 20

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 6% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-25 Markdown $349.22 +0.0% Entry 19

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 0% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-24 Markdown $349.22 +0.0% Entry 18

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 0% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-23 Markdown $349.22 +0.0% Entry 17

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 0% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-22 Markdown $349.22 +0.0% Entry 16

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 0% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-21 Markdown · changed $349.22 +0.0% Entry 15

The framework has shifted from accumulation to markdown since the last review. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 0% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-18 Accumulation $349.22 +1.5% Entry 14

The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 1.5% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 31% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter.

2026-10-11 Accumulation $343.92 +0.0% Entry 13

The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 31% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 100%. Our forward projection puts the odds of a 10% gain over the next month near 30%. The street (53 analysts) rates it strong buy, with a mean price target of $429. Insiders have been net sellers over the past quarter.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

Latest News · What the Market Is Reading on GOOGL

Headlines from third-party outlets, linked for reference: not our reporting, not advice.

Related Securities · Others in GOOGL's Space

Screened names in the same industry · explore each on its own page.

The Insider Ledger · Form 4 Filings, As Filed
Most recent filings · GOOGL
DateInsiderTitleTypeSharesValue
2026-10-29 Arnold Frances Dir S - Sale 82 $23,288
2026-09-30 Arnold Frances Dir S - Sale 83 $28,257
2026-05-15 Hennessy John L. Dir Sale 1,050 $412,920
2026-04-30 Arnold Frances Dir Sale 102 $37,842
2026-04-15 Hennessy John L. Dir Sale 1,050 $348,232
2026-04-01 O'Toole Amie Thuener VP, Chief Accounting Officer Sale 617 $178,702
2026-03-27 Walker John Kent Pres, Global Affairs, CLO Sale 8,993 $2,481,117
2026-03-30 Arnold Frances Dir Sale 102 $28,069
2026-03-04 Pichai Sundar CEO Sale 32,500 $9,859,694
2026-03-02 Arnold Frances Dir Sale 112 $33,935

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The Political Ledger · Congressional Disclosures
Disclosures naming GOOGL
DatePoliticianPartyTypeAmount
2026-10-16 Michael Rulli Republican sell 50K–100K
2026-10-16 Michael Rulli Republican sell 50K–100K
2026-10-02 Pete Sessions Republican sell 100K–250K
2026-09-14 Cleo Fields Democrat buy 1K–15K
2026-09-14 Pete Sessions Republican sell 15K–50K
What Holding Actually Paid · Price Plus Dividends
If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $388.41 -8.2% $0.22 $919 -8.1%
2 months $317.05 +12.5% $0.22 $1,125 +12.5%
3 months $303.37 +17.6% $0.22 $1,176 +17.6%
6 months $312.02 +14.3% $0.43 $1,144 +14.4%
1 year $178.09 +100.2% $0.85 $2,007 +100.7%
2 years $173.67 +105.3% $1.86 $2,064 +106.4%
3 years $121.16 +194.3% $1.86 $2,959 +195.9%
5 years $120.44 +196.1% $1.86 $2,976 +197.6%

Historical returns from market close data. Past performance does not guarantee future results.

The Ledger's Promise

This entry now belongs to the ledger. Whatever GOOGL does next, these words stay.

Alphabet Inc. (Class A) · GOOGL · Distribution · $278.99
Recorded 2026-11-02 · before the outcome · scored mechanically

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