The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials (85). The risk-adjusted return profile shows excellent risk-adjusted returns.
Alphabet Inc. (Class A) GOOGL
An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
read at $368.53
Alphabet Inc. (Class A) holds its Markup at $368.53.
- PHPhase · the trend structure carries the Markup label
- INInsiders · insiders sold, $412,920, latest filing 2026-05-15
- POPositioning · political selling, disclosed 2026-05-15
- OPOptions · no verdict drawn today, left as found
- SCScreen · passes the values gate
The investor read · the season, not the day
| Phase | Markup |
| Quantitative state | Consolidating, no directional conviction, held for 17 days |
| Price | $368.53 |
| Valuation | 30.29 trailing · 27.48 forward price to earnings |
| Values screen | PASS · score 85.2 |
| Beta | 1.27 |
The trader read · the latest dated commentary
The dated journal · newest first, never edited
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: PASS with strong ethical credentials (85). The risk-adjusted return profile shows excellent risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
The insider ledger · Form 4 filings, as filed
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-15 | Hennessy John L. | Dir | Sale | 1,050 | $412,920 |
| 2026-04-30 | Arnold Frances | Dir | Sale | 102 | $37,842 |
| 2026-04-15 | Hennessy John L. | Dir | Sale | 1,050 | $348,232 |
| 2026-04-01 | O'Toole Amie Thuener | VP, Chief Accounting Officer | Sale | 617 | $178,702 |
| 2026-03-27 | Walker John Kent | Pres, Global Affairs, CLO | Sale | 8,993 | $2,481,117 |
| 2026-03-30 | Arnold Frances | Dir | Sale | 102 | $28,069 |
| 2026-03-04 | Pichai Sundar | CEO | Sale | 32,500 | $9,859,694 |
| 2026-03-02 | Arnold Frances | Dir | Sale | 112 | $33,935 |
| 2026-03-03 | O'Toole Amie Thuener | VP, Chief Accounting Officer | Sale | 955 | $284,590 |
| 2026-02-18 | Pichai Sundar | CEO | Sale | 32,500 | $9,877,262 |
Public filings, recorded as found. The full tape lives at Insider Intelligence.
The political ledger · congressional disclosures
| Date | Politician | Party | Type | Amount |
|---|---|---|---|---|
| 5 Jun2026 | David Taylor | Republican | buy | 1K–15K |
| 27 May2026 | Jerry Moran | Republican | sell | 1K–15K |
| 2026-05-15 | David Taylor | Republican | Sale | 15K–50K |
| 2025-02-20 | Tim Moore | buy | 20000 | |
| 2025-01-16 | Nancy Pelosi | buy | 500000 |
What holding actually paid · price plus dividends
| Period | Price then | Price return | Divs per share | $1,000 became | Total return |
|---|---|---|---|---|---|
| 1 month | $388.41 | -8.2% | $0.22 | $919 | -8.1% |
| 2 months | $317.05 | +12.5% | $0.22 | $1,125 | +12.5% |
| 3 months | $303.37 | +17.6% | $0.22 | $1,176 | +17.6% |
| 6 months | $312.02 | +14.3% | $0.43 | $1,144 | +14.4% |
| 1 year | $178.09 | +100.2% | $0.85 | $2,007 | +100.7% |
| 2 years | $173.67 | +105.3% | $1.86 | $2,064 | +106.4% |
| 3 years | $121.16 | +194.3% | $1.86 | $2,959 | +195.9% |
| 5 years | $120.44 | +196.1% | $1.86 | $2,976 | +197.6% |
Historical returns from market close data. Past performance does not guarantee future results.