NAS10028,945+0.02%S&P7,552−0.45%GOLD$4,309−0.55%BTC$76,138+0.69%VIX17.71+2.97%live tape · as of 00:54 UTC
The Screen · Communication Services · Internet Content & Information
Snap Inc
SNAP · the NYSE · USD · Market cap $9.5B · 5,381 employees
Snap Inc.
FAIL · Does not pass the screen
5.59 USD
At the last full screen 2026-09-02
Screened 2026-09-02 · the tape above runs as of 00:54 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed
The Label · The Season, Not the Day
This name holds its markup label.
Snap Inc holds its Markup at $5.59. The statistical read favours the sellers, held for 16 days.
As held on the ledger · 2026-09-02
Phase
Markup
Quantitative state
The statistical read favours the sellers, held for 16 days
Price at the screen
$5.59
Valuation
N/A trailing · 7.21 forward price to earnings
Values screen
FAIL· score 70.0
Beta
1.02
The Workings
Five Screens, Shown in Full
Does not pass. Debt ratio
Test
Figure
Limit
What it means
Status
Business activity
Permissible
Core business clean
Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending.
Pass
Debt load
53.96%
Below 33%
Interest-bearing debt is 54.0% of its assets, above the one-third ceiling the screen allows.
Fail
Interest-bearing cash
24.88%
Below 33%
Cash held in interest-bearing accounts and securities is 24.9% of assets, under the one-third limit.
Pass
Receivables
31.29%
Below 49%
Money owed to the company is 31.3% of assets, under the 49% limit.
Pass
Revenue purity
2.26%
Below 5%
Only 2.3% of revenue comes from non-compliant sources, under the 5% line.
Pass
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
Fair value range in USD, drawn from the 2026-09-02 screen. The gold marker is the market price at the same screen. A 53.7% margin of safety to the base estimate.
Third-party analyst targets: 36 covering, consensus Hold. The average target sits +23% from the screen price.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Price History & Projections
Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-09-02 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Snapchat users share snaps but profits stay missing
Every day millions open Snapchat to send disappearing photos and watch stories, yet the company keeps burning cash on a platform that struggles to stand out from bigger social rivals. Revenue is growing at 12 percent but the business still posts a negative 7 percent profit margin and a negative 19 percent return on equity, showing that scale alone has not delivered sustainable economics.
We pass because the weak moat leaves Snap exposed to faster-moving competitors, and a forward price to earnings ratio of 6.1 times does not compensate for persistent losses even when the shares sit well below our fair value estimate. Analysts see a median target of 7 dollars, yet none of that changes the core fact that the economics remain fragile.
The main risks sit in user engagement trends and advertising cyclicality, both of which can swing sharply if attention shifts elsewhere or the economy slows. Ethical screens are cleared, but that alone does not turn a structurally challenged business into an opportunity.
Analysis, not advice.
The risks · The things to watch: it carries a real debt load, which raises the stakes if revenue slips.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
SNAP trades on the NYSE. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The Dated Journal · Newest First, Never Edited
Every Entry, As Written
2026-09-13Markup · changed$5.59+19.2%Entry 5
The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 19.2% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading overbought. Over the past year the shares are down 37%. Our forward projection puts the odds of a 10% gain over the next month near 20%. The street (36 analysts) rates it hold, with a mean price target of $8. Insiders have been net sellers over the past quarter.
The framework has shifted from markdown to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 10.8% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading overbought. Over the past year the shares are down 37%. Our forward projection puts the odds of a 10% gain over the next month near 20%. The street (36 analysts) rates it hold, with a mean price target of $8. Insiders have been net sellers over the past quarter.
2026-07-18Markdown$5.26+0.0%Entry 3
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading overbought. Over the past year the shares are down 37%. Our forward projection puts the odds of a 10% gain over the next month near 20%. The street (36 analysts) rates it hold, with a mean price target of $8.
2026-07-03Markdown$5.26+0.0%Entry 2
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.
2026-07-02Markdown$5.26Entry 1
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
