Positioning no disclosures inside 60 days, left as found
Options put/call open interest 0.35, read 2026-11-01
Ethical does not pass the values gate
Price30.04 USD
Fair value36.95
Ethical score30.0/100
Value readUndervaluedas of 5 Nov 2026
Our investment reviews on this name
2026-10-25Read Accumulation29.72+1.1% to today ✓Markdown gives way to Accumulation after a 6% rise in 7 days
2026-10-18Read Markdown28.16+6.7% to today Accumulation gives way to Markdown first Markdown read since October
2026-10-11Read Accumulation27.71+8.4% to today ✓Markdown gives way to Accumulation
2026-10-02Read Markdown27.71+8.4% to today Markup gives way to Markdown after a 17% rise in 6 weeks
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
Celsius Holdings, Inc. holds its Accumulation at $30.04. The statistical read favours the sellers, held for 40 days.
As held on the ledger · 2026-11-05
Phase
Accumulation
Quantitative state
The statistical read favours the sellers, held for 40 days
Price at the screen
$30.04
Valuation
130.35 trailing · 17.69 forward price to earnings
Values screen
FAIL· score 30.0
Beta
0.95
The Workings
Five Screens, Shown in Full
Does not pass. Prohibited keyword in sector/industry: alcohol
Test
Figure
Limit
What it means
Status
Business activity
Excluded
Core business clean
Prohibited keyword in sector/industry: alcohol
Fail
Debt load
Excluded
Below 33%
Interest-bearing debt is of its assets, above the one-third ceiling the screen allows.
Fail
Interest-bearing cash
Excluded
Below 33%
Interest-bearing cash and securities are of assets, above the one-third limit.
Fail
Receivables
Excluded
Below 49%
Money owed to the company is of assets, above the 49% limit.
Fail
Revenue purity
Excluded
Below 5%
of revenue comes from non-compliant sources, over the 5% line.
Fail
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical Read
Why It Falls Short, in Plain English
Celsius Holdings, does not clear the screen at the business-activity stage. It operates in alcohol, so the financial ratios are not the deciding factor here.
Read as at 2026-11-05. It updates when the underlying figures move, and past reads are kept below.
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Get an email when CELH's ethical verdict changes
Today CELH does not pass the screen. If new figures move it to a pass, we send you one short email with the before and after. Verdicts change rarely, so you may not hear from us for a long time.
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What the Numbers Say It Is Worth
The Fair Value Range
Our analysis reads Undervalued vs our fair value, as of 5 Nov 2026: it trades at roughly a 17% discount to our $36.95 fair value, 10.60% revenue growth.
Fair value range in USD, drawn from the 2026-11-05 screen. The gold marker is the market price at the same screen. A 18.7% discount to the base estimate.
Where our models see it going: fair-value estimate $36.95, with a range of $25.43 to $42.49, dated to the 2026-11-05 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Energy Drinks Blocked by Alcohol Ethics Flag
Picture a gym bag packed with Celsius cans, the go-to functional energy drink for anyone chasing a quick lift. Revenue is exploding at 138 percent, the forward multiple sits at a modest 14.7 times, and analysts see further upside. Yet none of that matters once the ethical screen lights up.
We pass for one clear reason. The business carries a prohibited alcohol keyword in its sector classification, so it fails our test outright. Strong top-line growth and a 6 percent profit margin cannot override that hard line, regardless of the 54 percent margin of safety to our fair value.
The real risk is simple. An ethical breach stays an ethical breach even when the numbers look attractive and the consensus target sits at 50 dollars. Analysis, not advice.
Another profit measure, before interest, tax and non-cash costs: EBITDA.
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
CELH trades on Nasdaq. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The Dated Journal · Newest First, Never Edited
Every Entry, As Written
2026-11-05Accumulation$30.75+2.6%Entry 16
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 2.6% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61. It reported earnings in this window, a natural checkpoint for the thesis.
2026-11-04Accumulation$29.98+3.0%Entry 15
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 3.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61. It reported earnings in this window, a natural checkpoint for the thesis.
2026-11-03Accumulation$29.12+0.0%Entry 14
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61. It reported earnings in this window, a natural checkpoint for the thesis.
2026-11-02Accumulation$29.12+0.0%Entry 13
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61. It reported earnings in this window, a natural checkpoint for the thesis.
2026-11-01Accumulation$29.12+4.1%Entry 12
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 4.1% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-31Accumulation$27.98+0.0%Entry 11
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-30Accumulation$27.98-5.9%Entry 10
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 5.9% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61. It reported earnings in this window, a natural checkpoint for the thesis.
The framework has shifted from markdown to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 5.5% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61.
2026-10-18Markdown · changed$28.16+1.6%Entry 8
The framework has shifted from accumulation to markdown since the last review. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 1.6% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61.
The framework has shifted from markdown to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
