Framework Journal · one stock, one dated entry

Recorded 2026-07-27 · Permanent

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

In plain words · eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally.

The label
Markup

read at $113.21

eBay Inc. holds its Markup at $113.21.

PHINPOOPSC
  • PHPhase · the trend structure carries the Markup label
  • INInsiders · no filings inside 60 days, left as found
  • POPositioning · no disclosures inside 60 days, left as found
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · does not pass the values gate
  • edge confirmed
  • edge broken
  • edge forming

Each arm is one independent read. Conviction is not a single call, it is how many edges converge.

The investor read · the season, not the day

As held on the ledger · 2026-07-27
PhaseMarkup
Quantitative stateThe statistical read favours the buyers, held for 1 days
Price$113.21
Valuation26.15 trailing · 16.80 forward price to earnings
Values screenFAIL · score 10.0
Beta1.37

The opportunity · what the numbers say it is worth

Our framework reads AVOID — it trades at roughly a 16% discount to our $131.12 fair value, moderate competitive moat, 19.50% revenue growth.

Read at
$113.21
26.15 P/E · 16.80 fwd
Our fair value
$131.12
16% discount
Analyst target (avg)
$114.00
+1% to current
Target low $67.00Analyst target rangeTarget high $135.00
▲ current $113.21 · | average target

Price history & projections · where it has been, where the models see it going

$142$89$36TODAY5y agoPROJECTIONAnalyst high$135.00 +25%Our fair value$131.12 +22%Analyst avg$114.00 +6%Conservative$111.18 +3%

The valuation journey · where the price sits against fair value and the Street

Current
$113.21
you are here
Conservative
$111.18
-2%
Analyst avg
$114.00
+1%
Our fair value
$131.12
+16%
Analyst high
$135.00
+19%

Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.

Reading the gap · Our model sees value the Street hasn't fully caught up to yet.

Revenue growth19.50%
Profit margin17.62%
Debt to equity163.33
Analyst consensusHold · 27 covering

Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.

The values screen, explained · five checks, plain English

It depends which standard you follow. There are two widely recognised ways to check whether a company is suitable for a Muslim investor, and on this company they disagree. Here is how it did on each:

The common standard · AAOIFI
Used by most halal investing apps
✓ PASSES
Our stricter standard · asset-based
The one Titan applies
✗ DOES NOT PASS

Why the two disagree. They fall out over one thing only: the company’s debt. Our stricter standard measures that debt against what the company owns, and it works out too high to pass. The common standard measures the same debt against what the company is worth on the stock market, where it works out low enough to pass. Every other check, the two agree on. So in practice, most halal apps would treat this as fine to hold, while our stricter view would not — and which line you follow is between you and your scholar.

What these two standards are, and how they differ →

  • Business activity Its core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
  • Debt load Interest-bearing debt is 40.8% of its assets, above the one-third ceiling the screen allows. Against market value it is 14.5%, under the 30% line the market-value standard uses — so that standard clears it. Divergent
  • Interest-bearing cash Cash held in interest-bearing accounts and securities is 15.7% of assets, under the one-third limit. Pass
  • Receivables Money owed to the company is 17.1% of assets, under the 49% limit. Pass
  • Revenue purity Only 2.4% of revenue comes from non-compliant sources — under the 5% line. Pass

Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.

The business, in plain words · what the numbers mean

Flea Market Icon Stumbles on Heavy Debt

Picture the old online marketplace still shifting goods from living rooms to buyers worldwide. Revenue is rising 20 percent, margins sit at 18 percent and return on equity reaches 43 percent, yet the numbers do not change the verdict.

We pass because the ethical screen flags the debt ratio. A moderate moat and a 16.6 times forward multiple look reasonable on paper, but the leverage breach rules the name out regardless of the 16 percent margin of safety to our fair value.

The risk is straightforward. High debt leaves less room if retail spending slows or competition intensifies, and the hold rating from 27 analysts at a 113 dollar median target already prices in limited upside. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E16.8x
fairly priced for its growth rate
Trailing P/E26.1x
a premium valuation
Revenue growth19.5%
steady growth
Profit margin17.6%
healthy profit margins
Return on equity42.9%
an exceptional return on shareholder capital
Debt to equity1.63
a meaningful debt load worth watching
Current ratio1.22
adequate liquidity, worth monitoring
Beta1.37
moves a little more than the market
Market cap$50.3B
Employees12,300

The risks · The things to watch: it already moves more than the market on an average day; it carries a real debt load, which raises the stakes if revenue slips.

Plain-English interpretation of our own screen data. Analysis, not advice.

Latest news · what the market is reading on EBAY

Headlines from third-party outlets, linked for reference — not our reporting, not advice.

Related securities · others in EBAY's space worth a look

Screened names in the same industry · explore each on its own page.

Where & how to trade · wherever in the world you are

EBAY trades on a US exchange. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The trader read · the latest dated commentary

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 2.5% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it A, carrying a low risk profile. Technically it is momentum reading overbought. Over the past year the shares are up 38%. Our forward projection puts the odds of a 10% gain over the next month near 32%. The street (27 analysts) rates it hold, with a mean price target of $108. Entered 2026-07-27 · Markup

The dated journal · newest first, never edited

2026-07-27 Markup $112.06 +2.5% Entry 4

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 2.5% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it A, carrying a low risk profile. Technically it is momentum reading overbought. Over the past year the shares are up 38%. Our forward projection puts the odds of a 10% gain over the next month near 32%. The street (27 analysts) rates it hold, with a mean price target of $108.

2026-07-18 Markup $109.35 +0.0% Entry 3

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it A, carrying a low risk profile. Technically it is momentum reading overbought. Over the past year the shares are up 38%. Our forward projection puts the odds of a 10% gain over the next month near 32%. The street (27 analysts) rates it hold, with a mean price target of $108.

2026-07-03 Markup $109.35 +0.0% Entry 2

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns.

2026-07-02 Markup $109.35 Entry 1

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

The insider ledger · Form 4 filings, as filed

Most recent filings · EBAY
DateInsiderTitleTypeSharesValue
2026-05-18 SWEETNAM JORDAN DOUGLAS BRADLEY Officer 1,010 $116,766
2026-05-15 SWEETNAM JORDAN DOUGLAS BRADLEY Officer 4,322 ·
2026-05-15 WELLINGTON SAMANTHA Officer 1,835 ·
2026-05-04 IANNONE JAMES JOSEPH Chief Executive Officer 40,641 $4,320,050
2026-05-01 SWEETNAM JORDAN DOUGLAS BRADLEY Officer 33,441 $3,452,772
2026-05-01 SWEETNAM JORDAN DOUGLAS BRADLEY Officer 33,441 $1,929,880
2026-05-01 ROWE ZANE C Director 260 ·
2026-05-01 GREEN LOGAN D Director 229 ·
2026-05-01 CHENNAPRAGADA APARNA Director 217 ·
2026-05-01 TRAQUINA PERRY M Director 296 ·

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The political ledger · congressional disclosures

Disclosures naming EBAY
DatePoliticianPartyTypeAmount
27 May2026 Ro Khanna Democrat buy 1K–15K
2026-04-13 Ro Khanna Democrat Purchase 1K–15K

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $107.83 -0.2% $0.31 $1,001 +0.1%
2 months $95.14 +13.1% $0.31 $1,134 +13.4%
3 months $89.75 +19.9% $0.31 $1,202 +20.2%
6 months $83.89 +28.3% $0.62 $1,290 +29.0%
1 year $77.77 +38.4% $1.20 $1,399 +39.9%
2 years $51.57 +108.6% $2.32 $2,131 +113.1%
3 years $43.48 +147.5% $3.36 $2,552 +155.2%
5 years $61.52 +74.9% $5.10 $1,832 +83.2%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever EBAY does next, these words stay.

eBay Inc. · EBAY · Markup · $113.21
Recorded 2026-07-27 · before the outcome · scored mechanically

Get our weekly market brief free.