CRCT
Cricut, Inc.
Technology · Computer Hardware · NMS
$4.14
Data: 2026-05-28
✓ ETHICAL PASS

Unknown MOAT
HIGH
Data Confidence: 100.0%
Key Metrics

How this company measures up on the fundamentals that matter

Market Cap
$886M
Total market value of the company
Trailing P/E
12.41
Reasonably valued
Forward P/E
22.21
Based on estimated future earnings — lower means cheaper
Rev Growth
-1.9%
Year-over-year revenue change
Profit Margin
10.4%
How much profit the company keeps from each dollar of revenue
ROE
17.3%
Return on equity — how efficiently it uses shareholder money
Analyst Target
$3.75
-9% from current price — median analyst estimate
Recommendation
NONE
Consensus view from 3 analysts covering this stock
About Cricut, Inc.

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

https://cricut.com

Country: United States Employees: 700 Industry: Computer Hardware
Ethical Screening

Five compliance checks based on AAOIFI standards — all must pass for ethical clearance

Business Activity
PASS
Core business does not involve prohibited activities
Debt Ratio
0.0% N/A
Debt must be below 33% of total assets
Cash Ratio
0.0% N/A
Interest-bearing cash below 33% of assets
Receivables
0.0% N/A
Receivables below 49% of assets
Revenue Purity
0.0% PASS
Non-compliant revenue below 5% — any excess requires purification
Quantitative Intelligence

Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data

Regime
DISTRIBUTION
Smart money appears to be selling into strength — caution
Sharpe Ratio
0.102
Positive but modest risk-adjusted returns
Kelly Fraction
-0.0364
No positive edge detected — the data suggests staying out
Calmar Ratio
-0.148
Drawdown risk outweighs the returns — higher risk profile
Annual Return
-6.5%
Historical annualised return based on price data
Max Drawdown
-44.2%
Largest peak-to-trough decline — the worst it has been
HMM State
SIDEWAYS
Price consolidating — no clear directional bias
Days in State
2
How long the current regime has persisted — longer means more stable
Market Data

Trading characteristics and market positioning

Beta
0.15
Very low correlation to market moves
52W High
$7.33
44% below the year high
52W Low
$3.74
11% above the year low
Avg Volume
552,578
Average daily shares traded — higher means easier to buy and sell
Short Ratio
10.8
Days it would take all short sellers to cover — higher means more crowded
Short % Float
10.3%
Elevated short interest — bears are positioned against this
Div Yield
474.0%
Annual dividend as a percentage of the share price
EPS (TTM)
$0.34
Earnings per share over the last 12 months
Financial Health

Balance sheet strength and cash generation — the foundation of long-term value

Debt/Equity
2.99
Heavy leverage — higher financial risk if revenues decline
Current Ratio
2.72
Strong balance sheet — comfortably covers short-term obligations
Quick Ratio
1.90
Like current ratio but excludes inventory — stricter test
Gross Margin
54.6%
Revenue left after cost of goods — higher means pricing power
Operating Margin
14.4%
Profit from core operations before interest and tax
Free Cash Flow
$80M
Positive — the business generates more cash than it spends
Revenue (TTM)
$706M
Total revenue over the last 12 months
Net Income
$73M
Profitable — the bottom line is positive
Analyst Coverage
Analysts
3
Target High
$4.00
Target Median
$3.75
Target Low
$3.10
Explore the Ethical Screener View Track Record

Data sourced from public filings and market feeds. Not financial advice. Updated: 2026-05-28

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