The framework has shifted from accumulation to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
Apple Inc. AAPL
Clears both ethical standards
An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
In plain words · Apple Inc.
read at $333.02
Apple Inc. holds its Markup at $333.02.
- PHPhase · the trend structure carries the Markup label
- INInsiders · no filings inside 60 days, left as found
- POPositioning · no disclosures inside 60 days, left as found
- OPOptions · no verdict drawn today, left as found
- SCScreen · passes the values gate
- edge confirmed
- edge broken
- edge forming
Each arm is one independent read. Conviction is not a single call, it is how many edges converge.
The investor read · the season, not the day
| Phase | Markup |
| Quantitative state | The statistical read favours the sellers, held for 201 days |
| Price | $333.02 |
| Valuation | 40.27 trailing · 34.54 forward price to earnings |
| Values screen | PASS · score 76.1 |
| Beta | 1.10 |
The opportunity · what the numbers say it is worth
Our framework reads OVERVALUED — it trades above our $259.08 fair value estimate, strong competitive moat, 16.60% revenue growth.
Price history & projections · where it has been, where the models see it going
The valuation journey · where the price sits against fair value and the Street
Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.
Reading the gap · Both our model and the Street see limited upside at this price.
| Revenue growth | 16.60% |
| Profit margin | 27.15% |
| Debt to equity | 79.55 |
| Analyst consensus | Buy · 43 covering |
Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.
The values screen, explained · five checks, plain English
This company clears both standards. There are two widely recognised ways to check whether a company is suitable for a Muslim investor. Here is how it did on each:
Used by most halal investing apps ✓ PASSES
The one Titan applies ✓ PASSES
What these two standards are, and how they differ →
- Business activity Its core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
- Debt load Interest-bearing debt is just 27.5% of its assets, well under the one-third ceiling — it does not run on borrowed money. Pass
- Interest-bearing cash Cash held in interest-bearing accounts and securities is 21.6% of assets, under the one-third limit. Pass
- Receivables Money owed to the company is 21.1% of assets, under the 49% limit. Pass
- Revenue purity Only 0.0% of revenue comes from non-compliant sources — under the 5% line. Pass
Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.
The business, in plain words · what the numbers mean
Apple trades well above its true worth
Picture the world's favourite gadget maker, still pulling in steady upgrades from loyal users across every continent. Apple keeps posting 17% revenue growth, 27% profit margins and a 141% ROE, all protected by a genuinely strong moat. Yet the shares sit at $333.74 against a fair value of $258.32, a 23% premium that leaves little margin for error.
That gap is the reason we pass. A forward multiple of 34.6 times already prices in years of flawless execution, while analyst targets cluster around $325. Strong numbers and an ethical pass do not change the simple fact that the price has run ahead of the business.
The main risk is straightforward. Any slowdown in iPhone cycles or margin pressure from new markets would hit a valuation this stretched hard. Analysis, not advice.
| Forward P/E | 34.5x expensive even after accounting for its growth |
| Trailing P/E | 40.3x expensive — the price assumes strong growth ahead |
| Revenue growth | 16.6% steady growth |
| Profit margin | 27.2% healthy profit margins |
| Return on equity | 141.5% an exceptional return on shareholder capital |
| Debt to equity | 0.80 moderate, manageable leverage |
| Current ratio | 1.07 adequate liquidity, worth monitoring |
| Beta | 1.10 moves a little more than the market |
| Market cap | $4.89T |
| Employees | 166,000 |
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Latest news · what the market is reading on AAPL
- › Update: Wall Street Gains Amid Amazon Rally as July Ends Mostly Lower MT Newswires · 15h ago
- › Market Talk: Apple sinks, Amazon soars in split verdict on AI winners Reuters Videos · 15h ago
- › Stock Market Today: Dow, Nasdaq End Higher Despite Spiking Yields; Amazon Soars Investor's Business Daily · 16h ago
- › Apple Stock Tumbles, Wiping Out $359 Billion in Value Barrons.com · 16h ago
- › Apple's Supply Woes Likely to Continue Into Fiscal 2027, UBS Says MT Newswires · 16h ago
Headlines from third-party outlets, linked for reference — not our reporting, not advice.
Related securities · others in AAPL's space worth a look
Screened names in the same industry · explore each on its own page.
Where & how to trade · wherever in the world you are
AAPL trades on a US exchange. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The trader read · the latest dated commentary
The dated journal · newest first, never edited
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.2% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 8.6% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter.
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter.
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
The insider ledger · Form 4 filings, as filed
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-27 | Levinson Arthur D | Dir | Sale | 50,000 | $15,551,000 |
| 2026-05-08 | BORDERS BEN | Officer | 1,274 | $369,460 | |
| 2026-05-06 | LEVINSON ARTHUR D | Director | 5,000 | · | |
| 2026-05-06 | LEVINSON ARTHUR D | Director | 250,000 | $71,189,722 | |
| 2026-04-23 | PAREKH KEVAN | Chief Financial Officer | 1,534 | $421,850 | |
| 2026-04-15 | BORDERS BEN | Officer | 1,717 | · | |
| 2026-04-15 | PAREKH KEVAN | Chief Financial Officer | 10,928 | · | |
| 2026-04-02 | COOK TIMOTHY D | Chief Executive Officer | 64,949 | $16,512,198 | |
| 2026-04-02 | O'BRIEN DEIRDRE | Officer | 30,002 | $7,660,875 | |
| 2026-04-01 | COOK TIMOTHY D | Chief Executive Officer | 131,576 | · |
Public filings, recorded as found. The full tape lives at Insider Intelligence.
The political ledger · congressional disclosures
| Date | Politician | Party | Type | Amount |
|---|---|---|---|---|
| 7 Feb2025 | Tim Walberg | Republican | buy | 15K–50K |
| 5 Jun2026 | Gil Cisneros | Democrat | buy | 1K–15K |
| 2026-05-15 | David Taylor | Republican | Sale | 1K–15K |
| 2026-04-15 | John McGuire | Republican | Purchase | 1K–15K |
| 2026-04-13 | Ro Khanna | Democrat | Sale | 15K–50K |
What holding actually paid · price plus dividends
| Period | Price then | Price return | Divs per share | $1,000 became | Total return |
|---|---|---|---|---|---|
| 1 month | $292.68 | +0.2% | $0.27 | $1,002 | +0.2% |
| 2 months | $260.24 | +12.6% | $0.27 | $1,127 | +12.7% |
| 3 months | $255.52 | +14.7% | $0.27 | $1,148 | +14.8% |
| 6 months | $277.51 | +5.6% | $0.53 | $1,058 | +5.8% |
| 1 year | $201.87 | +45.2% | $1.05 | $1,457 | +45.7% |
| 2 years | $191.46 | +53.1% | $2.06 | $1,542 | +54.2% |
| 3 years | $178.46 | +64.3% | $3.03 | $1,659 | +65.9% |
| 5 years | $124.13 | +136.1% | $4.85 | $2,400 | +140.0% |
Historical returns from market close data. Past performance does not guarantee future results.