BZUN
Baozun Inc.
Consumer Cyclical · Internet Retail · NMS
$2.65
Data: 2026-05-18
✗ ETHICAL FAIL
WEAK MOAT
HIGH
Data Confidence: 100.0%
Key Metrics
How this company measures up on the fundamentals that matter
Market Cap
$143M
Total market value of the company
0.00
Rev Growth
+5.9%
Year-over-year revenue change
Profit Margin
-2.4%
How much profit the company keeps from each dollar of revenue
Analyst Target
N/A
Recommendation
N/A
Consensus view from ? analysts covering this stock
About Baozun Inc.
Company description not available.
Ethical Screening
Five compliance checks based on AAOIFI standards — all must pass for ethical clearance
Business Activity
PASS
Core business does not involve prohibited activities
Debt Ratio
1,354.6% FAIL
Debt must be below 33% of total assets
Cash Ratio
1,856.3% FAIL
Interest-bearing cash below 33% of assets
Receivables
0.0% PASS
Receivables below 49% of assets
Revenue Purity
0.0% PASS
Non-compliant revenue below 5% — any excess requires purification
Valuation
Rating
AVOID
Overall assessment combining ethics, valuation, and quality
Ethical Score
N/A
Valuation Score
95.0
Quality Score
25.0
Combined
50.5
Trading at $2 against a fair value of $10, a 76% discount. Fails ethical screen (Debt ratio).
Quantitative Intelligence
Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data
Annual Return
-1.3%
Historical annualised return based on price data
Days in State
21
How long the current regime has persisted — longer means more stable
Market Data
Trading characteristics and market positioning
N/A
52W High
$N/A
52W Low
$N/A
Avg Volume
N/A
Average daily shares traded — higher means easier to buy and sell
Short % Float
N/A
Financial Health
Balance sheet strength and cash generation — the foundation of long-term value
Quick Ratio
N/A
Like current ratio but excludes inventory — stricter test
Gross Margin
N/A
Revenue left after cost of goods — higher means pricing power
Operating Margin
N/A
Profit from core operations before interest and tax
Revenue (TTM)
N/A
Total revenue over the last 12 months
Net Income
N/A
Loss-making — spending exceeds revenue after all costs
Recent Insider Activity
SEC Form 4 filings — what company insiders are buying and selling
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-17 | QIU WENBIN VINCENT | Chief Executive Officer | 16,000 | $50,240 | |
| 2026-04-14 | QIU WENBIN VINCENT | Chief Executive Officer | 23,600 | $60,253 | |
| 2026-04-13 | WU JUNHUA | Officer and Director | 16,456 | $40,492 | |
| 2026-04-10 | QIU WENBIN VINCENT | Chief Executive Officer | 24,050 | $60,189 | |
| 2026-04-08 | QIU WENBIN VINCENT | Chief Executive Officer | 23,600 | $60,048 | |
| 2026-04-08 | WU JUNHUA | Officer and Director | 30,886 | $78,450 | |
| 2026-04-02 | WU JUNHUA | Officer and Director | 30,000 | $74,019 | |
| 2026-03-31 | WU JUNHUA | Officer and Director | 14,000 | $33,597 |
Source: SEC Form 4 filings via public data. View all insider activity at
Insider Intelligence
Data sourced from public filings and market feeds. Not financial advice. Updated: 2026-05-18