The Screen · Consumer Cyclical · Footwear & Accessories
Nike, Inc.
NKE · a US exchange · USD · Market cap $64.9B · 77,800 employees
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle…
Screened 2026-07-19 · the tape above runs as of 22:40 UTC · 24 Jul · two dates, stated on purpose · verdict and workings shown in full · never trimmed
The Label · The Season, Not the Day
This name holds its accumulation label.
Nike, Inc. holds its Accumulation at $43.76. The statistical read favours the buyers, held for 2 days.
As held on the ledger · 2026-07-19
Phase
Accumulation
Quantitative state
The statistical read favours the buyers, held for 2 days
Price at the screen
$43.76
Valuation
20.84 trailing · 18.84 forward price to earnings
Values screen
PASS· score 77.9
Beta
1.13
The Workings
Five Screens, Shown in Full
Full pass across all five screens. This security clears the Titan Ethical Standard: its business and its balance sheet both stay inside the lines.
Test
Figure
Limit
What it means
Status
Business activity
Permissible
Core business clean
Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending.
Pass
Debt load
30.12%
Below 33%
Interest-bearing debt is just 30.1% of its assets, well under the one-third ceiling: it does not run on borrowed money.
Pass
Interest-bearing cash
4.61%
Below 33%
Cash held in interest-bearing accounts and securities is 4.6% of assets, under the one-third limit.
Pass
Receivables
33.30%
Below 49%
Money owed to the company is 33.3% of assets, under the 49% limit.
Pass
Revenue purity
0.23%
Below 5%
Only 0.2% of revenue comes from non-compliant sources, under the 5% line.
Pass
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Conscience Overlay
Conscience flag · Consumer boycott campaigns
The quantitative screen above is arithmetic and this name passes it. Separately, community boycott lists cite this company: Cited in consumer boycott campaigns for perceived support of Israel through sponsorship deals and public statements. The desk records that flag here without folding it into the verdict: the screen measures the balance sheet, the overlay informs the conscience, and they are different judgements that belong to different owners. The second one is yours.
What the Numbers Say It Is Worth
The Fair Value Range
Our framework reads AVOID: it trades above our $41.43 fair value estimate, weak competitive moat.
Fair value range in USD, drawn from the 2026-07-19 screen. The gold marker is the market price at the same screen. The price runs 5.3% above the base estimate.
Third-party analyst targets: 34 covering, consensus Buy. The average target sits +7% from the screen price.
Reading the gap · Our more conservative model reads it as fully-to-richly valued here, while the Street is more bullish: a quality-at-a-fair-price name rather than a deep-value one.
Price History & Projections
Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-07-19 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Nike growth stall leaves valuation stretched
Picture shelves stacked with unsold trainers while shoppers tighten their belts. Nike sits in that spot right now, with sales slipping one percent and a forward multiple of 18.8 times earnings that offers little cushion.
We pass because the shares trade five percent above our fair value and the business shows only a weak moat. Profit margins at seven percent and return on equity of 22 percent look respectable on paper, yet they fail to compensate for the lack of growth in a cyclical consumer market.
Analysts still cluster around a buy rating with targets near 47 dollars, but that optimism often ignores how peak earnings in footwear can quickly reverse. The ethical screen clears, yet the price and outlook do not.
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
NKE trades on a US exchange. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The Dated Journal · Newest First, Never Edited
Every Entry, As Written
2026-07-18Accumulation$42.98+0.0%Entry 3
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are down 29%. Our forward projection puts the odds of a 10% gain over the next month near 15%. The street (33 analysts) rates it buy, with a mean price target of $61. Insiders have been net buyers over the past quarter.
2026-07-03Accumulation$42.98+0.0%Entry 2
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows negative risk-adjusted returns.
2026-07-02Accumulation$42.98Entry 1
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows negative risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.