Framework Journal · one stock, one dated entry

Recorded 2026-07-19 · Permanent

Kimberly-Clark logoKimberly-Clark KMB

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

In plain words · Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States.

The label
Markup

read at $108.35

Kimberly-Clark holds its Markup at $108.35.

PHINPOOPSC
  • PHPhase · the trend structure carries the Markup label
  • INInsiders · no filings inside 60 days, left as found
  • POPositioning · no disclosures inside 60 days, left as found
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · does not pass the values gate
  • edge confirmed
  • edge broken
  • edge forming

Each arm is one independent read. Conviction is not a single call, it is how many edges converge.

The investor read · the season, not the day

As held on the ledger · 2026-07-19
PhaseMarkup
Quantitative stateConsolidating, no directional conviction, held for 119 days
Price$108.35
Valuation20.96 trailing · 14.34 forward price to earnings
Values screenFAIL · score 10.0
Beta0.28

The values screen, explained · five checks, plain English

Does not pass. Debt ratio

  • Business activity Its core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
  • Debt load Interest-bearing debt is 42.7% of its assets, above the one-third ceiling the screen allows. Fail
  • Interest-bearing cash Cash held in interest-bearing accounts and securities is 1.9% of assets, under the one-third limit. Pass
  • Receivables Money owed to the company is 14.5% of assets, under the 49% limit. Pass
  • Revenue purity Only 0.1% of revenue comes from non-compliant sources — under the 5% line. Pass

Five checks adapted from AAOIFI screening standards — business activity plus four balance-sheet ratios. All five must pass for ethical clearance.

The opportunity · what the numbers say it is worth

Our framework reads AVOID — it trades at roughly a 23% discount to our $133.08 fair value, moderate competitive moat, 2.70% revenue growth.

Read at
$108.35
20.96 P/E · 14.34 fwd
Our fair value
$133.08
23% discount
Analyst target (avg)
$115.00
+6% to current
Target low $90.00Analyst target rangeTarget high $162.00
▲ current $108.35 · | average target

Price history & projections · where it has been, where the models see it going

$167$128$89TODAY5y agoPROJECTIONAnalyst high$162.00 +59%Our fair value$133.08 +31%Analyst avg$115.00 +13%Conservative$113.37 +11%

The valuation journey · where the price sits against fair value and the Street

Current
$108.35
you are here
Conservative
$113.37
+5%
Analyst avg
$115.00
+6%
Our fair value
$133.08
+23%
Analyst high
$162.00
+50%

Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.

Reading the gap · Both our model and the analysts see meaningful upside from here.

Revenue growth2.70%
Profit margin12.80%
Debt to equity371.26
Analyst consensusHold · 15 covering

Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.

The business, in plain words · what the numbers mean

Daily Essentials Hide a Heavy Debt Load

Every morning millions reach for the same brands of tissues and nappies without thinking twice. Yet behind those steady sales sits a balance sheet that already fails our ethical screen on debt. At a forward multiple of 14.3 times and revenue growth stuck at 3 percent, the numbers do not justify stepping around that red flag.

We pass for the straightforward reason that high leverage breaks the ethical test, even with a moderate moat, 13 percent profit margins and an eye-catching 112 percent ROE. Fifteen analysts sit on a hold rating with a median target only modestly above the current price, which leaves little margin once the debt burden is weighed properly.

The real risk is that any rise in interest costs or consumer pullback could expose the leverage quickly. Defensive demand helps, but it does not erase the structural problem flagged by the screen. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E14.3x
expensive even after accounting for its growth
Trailing P/E21.0x
a premium valuation
Revenue growth2.7%
slow but positive growth
Profit margin12.8%
thin but positive margins
Return on equity111.7%
an exceptional return on shareholder capital
Debt to equity3.71
heavy leverage — higher risk if revenue softens
Current ratio0.77
below 1 — short-term bills exceed liquid assets
Beta0.28
barely tracks the market's swings
Market cap$36.0B
Employees36,000

The risks · The things to watch: it carries a real debt load, which raises the stakes if revenue slips.

Plain-English interpretation of our own screen data. Analysis, not advice.

Latest news · what the market is reading on KMB

Headlines from third-party outlets, linked for reference — not our reporting, not advice.

Related securities · others in KMB's space worth a look

Screened names in the same industry · explore each on its own page.

Where & how to trade · wherever in the world you are

KMB trades on a US exchange. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The trader read · the latest dated commentary

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 20%. Our forward projection puts the odds of a 10% gain over the next month near 8%. The street (15 analysts) rates it hold, with a mean price target of $114. Entered 2026-07-18 · Markup

The dated journal · newest first, never edited

2026-07-18 Markup $99.04 +0.0% Entry 3

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 20%. Our forward projection puts the odds of a 10% gain over the next month near 8%. The street (15 analysts) rates it hold, with a mean price target of $114.

2026-07-03 Markup $99.04 +0.0% Entry 2

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.

2026-07-02 Markup $99.04 Entry 1

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

The insider ledger · Form 4 filings, as filed

Most recent filings · KMB
DateInsiderTitleTypeSharesValue
2026-05-06 SCRIBNER ANDREW Officer 4,095 $401,310
2026-05-04 CHEN KATY Officer 1,596 $152,164
2026-05-01 URDANETA NELSON Chief Financial Officer 6,721 ·
2026-05-01 MELUCCI JEFFREY P Officer 6,050 ·
2026-05-01 TORRES RUSSELL President 7,304 ·
2026-05-01 HSU MICHAEL D Chief Executive Officer 21,612 ·
2026-05-01 ABOU-OAF EHAB Officer 2,880 ·
2026-05-01 FENSKE TAMERA Officer 5,462 ·
2026-05-01 MCGEE GRANT B General Counsel 2,304 ·
2026-05-01 CHEN KATY Officer 3,456 ·

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The political ledger · congressional disclosures

Disclosures naming KMB
DatePoliticianPartyTypeAmount
2026-04-13 Ro Khanna Democrat Purchase 1K–15K
15 May2026 Ro Khanna Democrat buy 1K–15K
1 May2026 Ro Khanna Democrat buy 1K–15K

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $94.45 +7.8% $1.28 $1,092 +9.2%
2 months $95.96 +6.1% $1.28 $1,075 +7.5%
3 months $96.49 +5.5% $1.28 $1,069 +6.9%
6 months $100.80 +1.0% $2.56 $1,036 +3.6%
1 year $126.83 -19.7% $5.08 $843 -15.7%
2 years $124.66 -18.3% $10.04 $897 -10.3%
3 years $119.17 -14.6% $14.84 $979 -2.1%
5 years $107.14 -5.0% $24.12 $1,176 +17.6%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever KMB does next, these words stay.

Kimberly-Clark · KMB · Markup · $108.35
Recorded 2026-07-19 · before the outcome · scored mechanically

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