How this company measures up on the fundamentals that matter
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
https://www.thecloroxcompany.com
Five compliance checks based on AAOIFI standards — all must pass for ethical clearance
Trading at $92 against a fair value of $126, a 27% discount. Moderate competitive position. Fails ethical screen (Debt ratio). Ranks better than 81% of screened stocks.
Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data
Trading characteristics and market positioning
Balance sheet strength and cash generation — the foundation of long-term value
SEC Form 4 filings — what company insiders are buying and selling
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-05 | BREBER PIERRE R. | Director | 5,000 | $429,124 | |
| 2025-11-21 | BREBER PIERRE R. | Director | 4,000 | $416,516 | |
| 2025-10-03 | HILT ANGELA CHRISTINE | Officer | 8,672 | $1,060,152 | |
| 2025-10-03 | PECK LAURENE E | Officer | 1,418 | $173,350 | |
| 2025-10-03 | HYDER CHRIS T | Officer | 6,812 | $832,767 | |
| 2025-10-03 | BELLET LUC | Chief Financial Officer | 2,581 | $315,527 | |
| 2025-10-03 | GRIER STACEY | Officer | 9,913 | $1,211,864 | |
| 2025-10-03 | REYNOLDS ERIC H | Chief Operating Officer | 15,489 | $1,893,530 | |
| 2025-10-03 | RENDLE LINDA J | Chief Executive Officer | 43,370 | $5,301,982 | |
| 2025-10-03 | MARRINER KIRSTEN | Officer | 9,293 | $1,136,069 |
Data sourced from public filings and market feeds. Not financial advice. Updated: 2025-06-30