How this company measures up on the fundamentals that matter
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises traditional and non-traditional quick service restaurants in the United States, China, and internationally. The company operates in four segments: KFC Division, Taco Bell Division, Pizza Hut Division, and Habit Burger & Grill Division. It also operates restaurants under the KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill brands, which specialize in chicken, Mexican-style food and pizza categories, made-to-order chargrilled burgers, sandwiches, and other products. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum! Brands, Inc. in May 2002. Yum! Brands, Inc. was incorporated in 1997 and is headquartered in Louisville, Kentucky.
Five compliance checks based on AAOIFI standards — all must pass for ethical clearance
Trading at $152 against a fair value of $187, a 19% discount. Fails ethical screen (Debt ratio). Ranks better than 11% of screened stocks.
Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data
Trading characteristics and market positioning
Balance sheet strength and cash generation — the foundation of long-term value
SEC Form 4 filings — what company insiders are buying and selling
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-26 | Tresvant Sean | Taco Bell, CEO, YUM CCO | Sale | 3,000 | $464,040 |
| 2026-05-19 | Powell Aaron | CEO - Pizza Hut | Sale | 6,001 | $914,252 |
| 2026-05-15 | Skeans Tracy L | COO, CPO | Sale | 1,837 | $279,224 |
| 2026-05-01 | Turner Christopher Lee | CEO | Sale | 250 | $40,120 |
| 2026-05-01 | Turner Christopher Lee | CEO, COB | Sale | 250 | $40,120 |
| 2026-05-01 | Mezvinsky Scott | KFC Division CEO | Option Exercise | 277 | $44,453 |
| 2026-04-01 | Mezvinsky Scott | KFC Division CEO | Option Exercise | 271 | $41,783 |
| 2026-04-01 | Turner Christopher Lee | CEO, COB | Sale | 257 | $39,624 |
| 2026-03-02 | Mezvinsky Scott | KFC Division CEO | Option Exercise | 287 | $47,725 |
| 2026-03-02 | Turner Christopher Lee | CEO, COB | Sale | 238 | $39,577 |
Data sourced from public filings and market feeds. Not financial advice. Updated: 2025-12-31