NAS10029,813+0.55%S&P7,744+0.28%GOLD$4,041−0.27%BTC$80,068−1.48%VIX17.02+0.65%latest tape · as of 10:09 UTC
The Screen · Industrials · Rental & Leasing Services
United Rentals
URI · a US exchange · USD · Market cap $65.2B · 28,500 employees
United Rentals, Inc., through its subsidiaries, operates as an equipment rental company in the United States, Canada, Europe, Australia, and New Zealand.
FAIL · Does not pass the screen
1,098.88 USD
Price as of 23 Oct 2026Daily close, not a live quoteLast reviewed 6 days ago
Screened 2026-10-23 · the tape above runs as of 10:09 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed
Key facts today
Price1,098.88 USD at the 23 Oct 2026 close
Our ratingAvoid, current read markup
Ethical screenDoes not pass
OptionsOpen interest leans heavily to calls (put/call 0.56)
Last reviewed23 Oct 2026 (6 days ago)
A summary of the dated readings below, not a live quote and not advice.
PRICE · FAIR-VALUE RANGE1M3M6MYTD1Y3Y5Y
What this means: price 1,098.88 against the desk's fair-value range, base estimate 1,223.18, over the last year.
Positioning political selling, disclosed 2026-09-24
Options put/call open interest 0.56, read 2026-10-24
Ethical does not pass the values gate
Price1,098.88 USD
Fair value1,223.18
Ethical score10.0/100
RatingAVOID
Our investment reviews on this name
2026-10-28Read Markup1,047.58+4.9% to today ✓Markdown gives way to Markup first Markup read since August
2026-10-21Read Markdown1,047.58+4.9% to today Accumulation gives way to Markdown first Markdown read since October
2026-10-11Read Accumulation1,047.06+4.9% to today ✓Markdown gives way to Accumulation
2026-09-15Read Markdown1,015.17+8.2% to today Markup gives way to Markdown after a 13% slide in 4 weeks
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
United Rentals holds its Markup at $1,098.88. The statistical read favours the sellers, held for 47 days.
As held on the ledger · 2026-10-23
Phase
Markup
Quantitative state
The statistical read favours the sellers, held for 47 days
Price at the screen
$1,098.88
Valuation
25.19 trailing · 18.28 forward price to earnings
Values screen
FAIL· score 10.0
Beta
1.83
The Workings
Five Screens, Shown in Full
Does not pass. Debt ratio
Test
Figure
Limit
What it means
Status
Business activity
Permissible
Core business clean
Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending.
Pass
Debt load
52.47%
Below 33%
Interest-bearing debt is 52.5% of its assets, above the one-third ceiling the screen allows.
Fail
Interest-bearing cash
0.00%
Below 33%
Cash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit.
Pass
Receivables
9.94%
Below 49%
Money owed to the company is 9.9% of assets, under the 49% limit.
Pass
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical Read
Why It Falls Short, in Plain English
United Rentals's business is in a permissible area, but its interest-bearing debt is about 52% of the company, well over the ~33% line, so it does not pass on the financial screens.
Read as at 2026-10-28. It updates when the underlying figures move, and past reads are kept below.
Follow this verdict
Get an email when URI's ethical verdict changes
Today URI does not pass the screen. If new figures move it to a pass, we send you one short email with the before and after. Verdicts change rarely, so you may not hear from us for a long time.
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What the Numbers Say It Is Worth
The Fair Value Range
Our analysis reads AVOID: it trades at roughly a 11% discount to our $1,223.18 fair value, moderate competitive moat, 11.80% revenue growth.
Fair value range in USD, drawn from the 2026-10-23 screen. The gold marker is the market price at the same screen. A 11.3% margin of safety to the base estimate.
Third-party analyst targets: 21 covering, consensus Buy. The average target sits +18% from the screen price.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Price History & Projections
Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-10-23 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Builders need the gear but debt blocks us
Picture a construction site where every digger and crane comes from one big rental yard. United Rentals dominates that flow across North America and beyond, posting 7% revenue growth, 15% profit margins and a solid 28% return on equity. Yet we pass. The shares trade at 19.3 times forward earnings with only modest headroom to our fair value, and the moderate moat does not offset the bigger red flag.
The ethical screen fails outright on the debt ratio, a structural issue that leaves the business exposed when rates stay high or cycles turn. Twenty-one analysts still lean buy with a median target above current levels, but none of that changes the leverage problem or the fact that peak-cycle earnings can flatter multiples that later compress.
This is exactly what the screen is for. Analysis, not advice.
The risks · The things to watch: it already moves more than the market on an average day; it carries a real debt load, which raises the stakes if revenue slips.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
URI trades on a US exchange. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The Dated Journal · Newest First, Never Edited
Every Entry, As Written
2026-10-28Markup · changed$1,047.58+0.0%Entry 16
The framework has shifted from markdown to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 19% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084.
The framework has shifted from accumulation to markdown since the last review. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 13% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-20Accumulation$1,047.58+0.0%Entry 14
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 13% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-19Accumulation$1,047.58+0.0%Entry 13
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 13% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-18Accumulation$1,047.58+0.0%Entry 12
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-17Accumulation$1,047.58+0.0%Entry 11
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-16Accumulation$1,047.58-0.8%Entry 10
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.8% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-15Accumulation$1,056.37+0.0%Entry 9
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-14Accumulation$1,056.37+0.9%Entry 8
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 0.9% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084. It reported earnings in this window, a natural checkpoint for the thesis.
The framework has shifted from markdown to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are up 49%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (20 analysts) rates it buy, with a mean price target of $1084.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
