The framework has shifted from markup to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 14.2% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (33 analysts) rates it strong buy, with a mean price target of $180.
Baidu, Inc.
BIDU · Nasdaq · USD · Market cap $31.4B
FAIL · Does not pass the screenAt the last full screen
2026-09-08
Screened 2026-09-08 · the tape above runs as of 09:00 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed
This name holds its markdown label.
Baidu, Inc. holds its Markdown at $92.55. Elevated stress, defensive posture warranted, held for 4 days.
| Phase | Markdown · caution |
| Quantitative state | Elevated stress, defensive posture warranted, held for 4 days |
| Price at the screen | $92.55 |
| Valuation | N/A trailing · 11.97 forward price to earnings |
| Values screen | FAIL |
| Beta | 0.57 |
Five Screens, Shown in Full
Does not pass. Debt ratio
| Test | Figure | Limit | What it means | Status |
|---|---|---|---|---|
| Business activity | Permissible | Core business clean | Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. | Pass |
| Debt load | 210.82% | Below 33% | Interest-bearing debt is 210.8% of its assets, above the one-third ceiling the screen allows. | Fail |
| Interest-bearing cash | 250.33% | Below 33% | Interest-bearing cash and securities are 250.3% of assets, above the one-third limit. | Fail |
| Receivables | 0.00% | Below 49% | Money owed to the company is 0.0% of assets, under the 49% limit. | Pass |
| Revenue purity | 0.00% | Below 5% | Only 0.0% of revenue comes from non-compliant sources, under the 5% line. | Pass |
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
What the Numbers Say It Is WorthThe Fair Value Range
Our framework reads AVOID: it trades at roughly a 22% discount to our $113.07 fair value, weak competitive moat.
Fair value range in USD, drawn from the 2026-09-08 screen. The gold marker is the market price at the same screen. A 22.2% margin of safety to the base estimate.
Third-party analyst targets: 32 covering, consensus Buy. The average target sits +69% from the screen price.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Price History & ProjectionsWhere it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-09-08 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain WordsBaidu stumbles despite the analyst love
Baidu runs the search engine that still shapes daily life for hundreds of millions in China. Yet the business is shrinking, with revenue down 1 percent and profit margins squeezed to just 1 percent. A weak moat and zero return on equity tell the real story behind the $107 share price.
We pass because the ethical screen flags excessive debt, and the numbers back that caution. Forward earnings sit at 12.4 times, but growth has vanished and returns have collapsed. Analysts may cluster around a $177 target, yet the margin of safety to our $127 fair value does not outweigh the structural weaknesses.
The low multiple looks tempting only until peak earnings and leverage turn it into a trap. Currency swings and regulatory risk add further pressure that cheap valuation alone cannot offset. Analysis, not advice.
| Forward P/E | 12.0xreasonably valued |
| EPS, trailing | -2.34 |
| EPS, forward | 7.73 |
| Revenue growth | -4.2%revenue is shrinking |
| Profit margin | -2.9%currently unprofitable |
| Return on equity | -1.4%not currently earning a positive return on equity |
| Debt to equity | 0.38minimal debt: a conservative balance sheet |
| Current ratio | 2.33comfortably covers its short-term bills |
| Beta | 0.57steadier than the market |
| Short interest, float | 0.04% |
| 52-week range | 89.60 - 165.30 |
| Moat | WEAK |
| Market cap | $31.4B |
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to TradeBIDU trades on Nasdaq. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
Every Entry, As Written
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 11.9% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (33 analysts) rates it strong buy, with a mean price target of $180.
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 35%. Our forward projection puts the odds of a 10% gain over the next month near 28%. The street (33 analysts) rates it strong buy, with a mean price target of $180.
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns.
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
- Is AI now the main driver of China’s growth? Investing.com · 18 Jul 2026
- Will Baidu’s Hong Kong Dual-Primary Listing and Apple AI Deal Change Baidu's (BIDU) Narrative Simply Wall St. · 17 Jul 2026
- Baidu (BIDU) Stock Could Be Undervalued On Hong Kong Listing Shift Simply Wall St. · 17 Jul 2026
- Alphabet's Waymo, Baidu Ahead of Competitors in Robotaxi Space, Wedbush Says MT Newswires · 17 Jul 2026
- Baidu Stock Rises 3.2% as Dual-Primary Listing Opens Path to China Investors GuruFocus.com · 16 Jul 2026
Headlines from third-party outlets, linked for reference: not our reporting, not advice.
Screened names in the same industry · explore each on its own page.
| Period | Price then | Price return | Divs per share | $1,000 became | Total return |
|---|---|---|---|---|---|
| 1 month | $145.78 | -18.9% | · | $811 | -18.9% |
| 2 months | $108.41 | +9.1% | · | $1,091 | +9.1% |
| 3 months | $123.16 | -4.0% | · | $960 | -4.0% |
| 6 months | $128.31 | -7.9% | · | $921 | -7.9% |
| 1 year | $87.49 | +35.1% | · | $1,351 | +35.1% |
| 2 years | $95.48 | +23.8% | · | $1,238 | +23.8% |
| 3 years | $135.20 | -12.6% | · | $874 | -12.6% |
| 5 years | $187.69 | -37.0% | · | $630 | -37.0% |
Historical returns from market close data. Past performance does not guarantee future results.
This entry now belongs to the ledger. Whatever BIDU does next, these words stay.
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Join the deskScreening is research, not a fatwa and not financial advice. Figures are drawn from public accounts at the screen date shown. Always manage your risk.