How this company measures up on the fundamentals that matter
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. The company also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
Five compliance checks based on AAOIFI standards — all must pass for ethical clearance
Trading at $113 against a fair value of $160, a 29% discount. Fails ethical screen (Debt ratio). Ranks better than 63% of screened stocks.
Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data
Trading characteristics and market positioning
Balance sheet strength and cash generation — the foundation of long-term value
SEC Form 4 filings — what company insiders are buying and selling
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-26 | ELLIOTT ANITA C | Officer | 3,523 | — | |
| 2026-03-26 | VASOS TODD JOSEPH | Chief Executive Officer | 40,260 | — | |
| 2026-03-26 | TAYLOR RHONDA M | General Counsel | 6,710 | — | |
| 2026-03-26 | TAYLOR EMILY C | Chief Operating Officer | 12,581 | — | |
| 2026-03-26 | WEST RODERICK J | Officer | 8,388 | — | |
| 2026-03-26 | HERRMANN TRACEY N | Officer | 6,710 | — | |
| 2026-03-26 | LAU DONNY H. | Chief Financial Officer | 10,065 | — | |
| 2026-03-26 | WHEELER BRYAN D | Officer | 5,704 | — | |
| 2026-03-26 | WENKOFF CARMAN R | Chief Technology Officer | 6,710 | — | |
| 2026-03-26 | REARDON KATHLEEN A | Officer | 6,710 | — |
Congressional trading disclosures involving this instrument
| Date | Politician | Party | Type | Amount |
|---|---|---|---|---|
| 2026-05-05 | Brian Babin | Republican | Sale | 1K–15K |
| 2026-04-13 | Ro Khanna | Democrat | Purchase | 1K–15K |
Data sourced from public filings and market feeds. Not financial advice. Updated: 2026-01-31