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The Screen · Industrials · Rental & Leasing Services

PROG Holdings, Inc. logoPROG Holdings, Inc.

PRG · the NYSE · USD · Market cap $1.3B · 1,235 employees

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States.

FAIL · Does not pass the screen
30.27 USD

Price as of 23 Oct 2026Daily close, not a live quoteLast reviewed 5 days ago

Screened 2026-10-23 · the tape above runs as of 20:04 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed

Key facts today

  • Price30.27 USD at the 23 Oct 2026 close
  • Ethical screenDoes not pass
  • OptionsOpen interest leans to puts (put/call 82.32)
  • Last reviewed23 Oct 2026 (5 days ago)

A summary of the dated readings below, not a live quote and not advice.

PRICE · FAIR-VALUE RANGE1M3M6MYTD1Y3Y5Y
62.5062.5063.66

What this means: price 30.27 against the desk's fair-value range, base estimate 62.50, over the last year.

Current read
Markdown ?
Screened · screened 2026-10-23
  • Trend Markdown
  • Insiders no filings inside 60 days, left as found
  • Positioning no disclosures inside 60 days, left as found
  • Options put/call open interest 82.32, read 2026-10-24
  • Ethical does not pass the values gate
Price30.27 USD
Fair value62.50
Ethical score70.0/100
Our investment reviews on this name
2026-09-10Read Markdown39.65-23.7% to today ✓Markup gives way to Markdown with volume flow in agreement
2026-07-02Read Markup38.52-21.4% to today First review on file: Markup

Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.

The full research record, in depth, below
The Label · The Season, Not the Day

This name holds its markdown label.

PROG Holdings, Inc. holds its Markdown at $30.27. Consolidating, no directional conviction, held for 41 days.

As held on the ledger · 2026-10-23
PhaseMarkdown · caution
Quantitative stateConsolidating, no directional conviction, held for 41 days
Price at the screen$30.27
Valuation10.20 trailing · 5.74 forward price to earnings
Values screenFAIL · score 70.0
Beta1.78
The Workings

Five Screens, Shown in Full

Does not pass. Debt ratio

TestFigureLimitWhat it meansStatus
Business activity Permissible Core business clean Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
Debt load 37.39% Below 33% Interest-bearing debt is 37.4% of its assets, above the one-third ceiling the screen allows. Fail
Interest-bearing cash 0.00% Below 33% Cash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit. Pass
Receivables 23.78% Below 49% Money owed to the company is 23.8% of assets, under the 49% limit. Pass
Revenue purity 0.29% Below 5% Only 0.3% of revenue comes from non-compliant sources, under the 5% line. Pass

Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.

The Ethical Read

Why It Falls Short, in Plain English

PROG Holdings,'s business is in a permissible area, but its interest-bearing debt is about 37% of the company, just over the ~33% line, so it does not pass on the financial screens.

Read as at 2026-10-27. It updates when the underlying figures move, and past reads are kept below.

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Today PRG does not pass the screen. If new figures move it to a pass, we send you one short email with the before and after. Verdicts change rarely, so you may not hear from us for a long time.

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What the Numbers Say It Is Worth

The Fair Value Range

62.50Conservative62.50Base case63.66Growth case 30.27Price

Fair value range in USD, drawn from the 2026-10-23 screen. The gold marker is the market price at the same screen. A 96.4% margin of safety to the base estimate.

The Street's Range
45.00Street low 50.00Street average 64.00Street high 30.27Price

Third-party analyst targets: 7 covering, consensus Strong Buy. The average target sits +65% from the screen price.

Reading the gap · Both our model and the analysts see meaningful upside from here.

Price History & Projections
$66.8$46.2$25.6TODAY5y agoPROJECTIONStreet high$64.00 +77%Conservative$62.50 +73%Our fair value$62.50 +73%Street avg$50.00 +38%

Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-10-23 screen.

Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.

The Business, in Plain Words

Lease to own payments hide a cyclical trap

Walk into any big box store and the lease to own option feels like easy credit for people who cannot get a card. PROG Holdings sits behind that flow, turning point of sale rentals into steady looking revenue. On paper the numbers look attractive, forward earnings at 8.7 times, an 18 percent return on equity and a 29 percent gap to our own fair value. Yet the opportunity rating stays at none because rental and leasing businesses are classic cyclical plays where low multiples often mark peak earnings rather than bargains.

Revenue is growing 11 percent and the ethical screen clears, but a 6 percent profit margin and an unknown moat leave little room for error when consumer spending slows. Analyst targets sit only modestly above the current price, which suggests the market already sees the limits of this model. The low multiple is therefore a warning sign, not an invitation.

Risk sits in the cyclical exposure and thin margins that can compress quickly in a downturn. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E5.7xcheap for a company growing this fast
Trailing P/E10.2xreasonably valued
EPS, trailing3.12
EPS, forward5.55
Revenue growth+22.3%strong top-line growth
Profit margin5.6%thin but positive margins
Return on equity17.1%a solid return on shareholder capital
FCF yield121.14%
Dividend yield145.00%
Debt to equity1.10a meaningful debt load worth watching
Current ratio4.52comfortably covers its short-term bills
Beta1.78much more volatile than the market
Short interest, float0.12%
52-week range25.80 - 47.73
Market cap$1.3B
Employees1,235

The risks · The things to watch: it's a small-cap, so the share price can swing harder than the market; it already moves more than the market on an average day.

Plain-English interpretation of our own screen data. Analysis, not advice.

Where & How to Trade

PRG trades on the NYSE. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The Dated Journal · Newest First, Never Edited

Every Entry, As Written

2026-10-28 Markdown $31.83 +0.0% Entry 15

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-27 Markdown $31.83 +0.0% Entry 14

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-26 Markdown $31.83 +0.0% Entry 13

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-25 Markdown $31.83 +0.0% Entry 12

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 16% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-24 Markdown $31.83 +0.0% Entry 11

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 16% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-23 Markdown $31.83 +6.7% Entry 10

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 6.7% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 16% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-22 Markdown $29.82 +0.0% Entry 9

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 16% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-21 Markdown $29.82 +0.0% Entry 8

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 16% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46. It reported earnings in this window, a natural checkpoint for the thesis.

2026-10-18 Markdown $29.82 -16.0% Entry 7

The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 16.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46.

2026-10-02 Markdown $35.48 -10.5% Entry 6

Our analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 10.5% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 22%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (7 analysts) rates it none, with a mean price target of $46.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

Latest News · What the Market Is Reading on PRG

Headlines from third-party outlets, linked for reference: not our reporting, not advice.

Related Securities · Others in PRG's Space

Screened names in the same industry · explore each on its own page.

What Holding Actually Paid · Price Plus Dividends
If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $35.16 +2.9% $0.14 $1,033 +3.3%
2 months $29.29 +23.6% $0.14 $1,240 +24.0%
3 months $28.47 +27.1% $0.28 $1,281 +28.1%
6 months $30.37 +19.2% $0.28 $1,201 +20.1%
1 year $29.78 +21.5% $0.54 $1,233 +23.3%
2 years $34.65 +4.4% $1.04 $1,074 +7.4%
3 years $32.75 +10.5% $1.28 $1,144 +14.4%
5 years $52.97 -31.7% $1.28 $707 -29.3%

Historical returns from market close data. Past performance does not guarantee future results.

The Ledger's Promise

This entry now belongs to the ledger. Whatever PRG does next, these words stay.

PROG Holdings, Inc. · PRG · Markdown · $30.27
Recorded 2026-10-23 · before the outcome · scored mechanically

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