PRU
Prudential Financial
Financials · Life & Health Insurance · US
$104.62
Data:
✗ ETHICAL FAIL

NARROW MOAT
HIGH
Data Confidence: 100.0%
Key Metrics

How this company measures up on the fundamentals that matter

Market Cap
$35.0B
Total market value of the company
10.40
Reasonably valued
6.90
Based on estimated future earnings — lower means cheaper
Rev Growth
+15.3%
Year-over-year revenue change
Profit Margin
0.0%
How much profit the company keeps from each dollar of revenue
10.7%
Return on equity — how efficiently it uses shareholder money
Analyst Target
$99.80
-5% from current price — median analyst estimate
Recommendation
HOLD
Consensus view from 15 analysts covering this stock
About Prudential Financial

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

https://www.prudential.com

Country: United States Employees: 36,607 Industry: Insurance - Life
Ethical Screening

Five compliance checks based on AAOIFI standards — all must pass for ethical clearance

Business Activity
FAIL
Core business does not involve prohibited activities
Debt Ratio
0.0%
Debt must be below 33% of total assets
Cash Ratio
0.0%
Interest-bearing cash below 33% of assets
Receivables
0.0%
Receivables below 49% of assets
Revenue Purity
0.0%
Non-compliant revenue below 5% — any excess requires purification
Valuation
$367.00
What our model estimates this business is worth per share
71.5%
Deep discount to fair value — significant undervaluation
Rating
AVOID
Overall assessment combining ethics, valuation, and quality
77.6th
Ranks in the top 22% of our 13,571 screened universe
Ethical Score
10.0
Valuation Score
95.0
Quality Score
46.0
Combined
46.9

Trading at $101 against a fair value of $367, a 73% discount. Fails ethical screen (Business activity screen). Ranks better than 73% of screened stocks.

Quantitative Intelligence

Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data

ACCUMULATION
Smart money appears to be building positions quietly
0.057
Positive but modest risk-adjusted returns
0.0032
Marginal edge — very small allocation suggested
-0.074
Drawdown risk outweighs the returns — higher risk profile
Annual Return
-1.9%
Historical annualised return based on price data
-25.7%
Largest peak-to-trough decline — the worst it has been
BULL
Statistical model sees bullish momentum
Days in State
4
How long the current regime has persisted — longer means more stable
Market Data

Trading characteristics and market positioning

0.85
Less volatile than the market — more defensive
52W High
$119.76
13% below the year high
52W Low
$91.89
14% above the year low
Avg Volume
2,346,943
Average daily shares traded — higher means easier to buy and sell
5.4
Days it would take all short sellers to cover — higher means more crowded
Short % Float
4.1%
Low short interest — limited bearish positioning
541.0%
Annual dividend as a percentage of the share price
$9.71
Earnings per share over the last 12 months
Financial Health

Balance sheet strength and cash generation — the foundation of long-term value

1.59
Meaningful debt load — monitor closely
0.81
Below 1 means short-term obligations exceed liquid assets — risk flag
Quick Ratio
0.72
Like current ratio but excludes inventory — stricter test
Gross Margin
29.0%
Revenue left after cost of goods — higher means pricing power
Operating Margin
4.7%
Profit from core operations before interest and tax
$10.4B
Positive — the business generates more cash than it spends
Revenue (TTM)
$63.3B
Total revenue over the last 12 months
Net Income
$3.4B
Profitable — the bottom line is positive
Analyst Coverage
Analysts
15
Target High
$117.00
Target Median
$99.80
Target Low
$87.00
Recent Insider Activity

SEC Form 4 filings — what company insiders are buying and selling

Date Insider Title Type Shares Value
2026-05-14 KAPPLER ANN M General Counsel 13,580 $1,402,135
2026-05-12 CASELLAS GILBERT F Director 1,765
2026-05-12 POON CHRISTINE A Director 1,765
2026-04-30 CHAPPUIS JACQUES P Officer 10,333
2026-02-27 KAPPLER ANN M General Counsel 7,071
2026-02-27 LOWREY CHARLES F Chairman of the Board 31,985
2026-02-27 CASE SCOTT E Officer 2,717
2026-02-27 FRIAS YANELA Chief Financial Officer 4,007
2026-02-27 WALIA VICKI Officer 2,384
2026-02-27 BOYLE ROBERT F Officer 2,511
Source: SEC Form 4 filings via public data. View all insider activity at
Insider Intelligence
Explore the Ethical Screener View Track Record

Data sourced from public filings and market feeds. Not financial advice. Updated:

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