How this company measures up on the fundamentals that matter
General Mills, Inc. manufactures and markets branded consumer foods in the United States and internationally. The company operates through four segments: North America Retail; International; North America Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the Annies, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, By The Foot, Gushers, Roll-Ups, Gardettos, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, As Well As Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Tiki Pets, Total, Totinos, Trix, True Chews, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. In addition, the company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. The company was founded in 1866 and is headquartered in Minneapolis, Minnesota.
Five compliance checks based on AAOIFI standards — all must pass for ethical clearance
Trading at $35 against a fair value of $66, a 47% discount. Moderate competitive position. Fails ethical screen (Debt ratio). Ranks better than 75% of screened stocks.
Statistical analysis of price behaviour, risk, and market regime — independent of fundamental data
Trading characteristics and market positioning
Balance sheet strength and cash generation — the foundation of long-term value
SEC Form 4 filings — what company insiders are buying and selling
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-13 | WILLIAMS-ROLL JACQUELINE R | Officer | 20,000 | $682,367 | |
| 2026-05-12 | FERNANDEZ RICARDO | Officer | 7,995 | $275,828 | |
| 2026-02-20 | URIBE JORGE A | Director | 661 | $29,983 | |
| 2026-02-20 | MORIKIS JOHN G | Director | 578 | $26,218 | |
| 2026-02-20 | HENRY MARIA G | Director | 744 | $33,748 | |
| 2026-01-27 | BOTTARINI JOAN | Director | 4,026 | — | |
| 2026-01-06 | GALLAGHER PAUL JOSEPH | Officer | 11,406 | — | |
| 2025-12-19 | GALLAGHER PAUL JOSEPH | Officer | 1,500 | $72,231 | |
| 2025-11-21 | URIBE JORGE A | Director | 629 | $29,959 | |
| 2025-11-21 | MORIKIS JOHN G | Director | 551 | $26,244 |
Data sourced from public filings and market feeds. Not financial advice. Updated: 2025-05-31