An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
In plain words · Primerica, Inc., together with its subsidiaries, provides financial products and services to middle-income households in the United States and Canada.
VERDICT
The label
Markup
read at $326.41
Primerica, Inc. holds its Markup at $326.41.
PHPhase · the trend structure carries the Markup label
INInsiders · no filings inside 60 days, left as found
POPositioning · no disclosures inside 60 days, left as found
OPOptions · no verdict drawn today, left as found
SCScreen · does not pass the values gate
edge confirmed
edge broken
edge forming
Each arm is one independent read. Conviction is not a single call, it is how many edges converge.
INVESTOR
The investor read · the season, not the day
As held on the ledger · 2026-08-06
Phase
Markup
Quantitative state
Elevated stress, defensive posture warranted, held for 1 days
Price
$326.41
Valuation
13.70 trailing · 12.18 forward price to earnings
Values screen
FAIL· score 30.0
Beta
0.87
OPPORTUNITY
The opportunity · what the numbers say it is worth
Read at
$326.41
13.70 P/E · 12.18 fwd
Our fair value
$355.43
9% discount
Analyst target (avg)
$309.00
-5% to current
Target low $268.00Analyst target rangeTarget high $370.00
▲ current $326.41 · | average target
Price history & projections · where it has been, where the models see it going
The valuation journey · where the price sits against fair value and the Street
Current
$326.41
you are here
Conservative
$301.40
-8%
Analyst avg
$309.00
-5%
Our fair value
$355.43
+9%
Analyst high
$370.00
+13%
Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.
Reading the gap · Our model sees value the Street hasn't fully caught up to yet.
Revenue growth
8.10%
Profit margin
22.61%
Debt to equity
73.79
Analyst consensus
Buy · 6 covering
Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.
SCREEN
The values screen, explained · five checks, plain English
This company is excluded by both standards. There are two widely recognised ways to check whether a company is suitable for a Muslim investor. It fails on both:
The common standard· AAOIFI Used by most halal investing apps✗ DOES NOT PASS
Our stricter standard· asset-based The one Titan applies✗ DOES NOT PASS
Why it fails. The problem is its prohibited keyword in sector/industry: insurance. Because both standards agree on this, it is a clear exclusion, not a borderline case.
Business activityProhibited keyword in sector/industry: insuranceFail
Debt loadInterest-bearing debt is of its assets, above the one-third ceiling the screen allows.Fail
Interest-bearing cashInterest-bearing cash and securities are of assets, above the one-third limit.Fail
ReceivablesMoney owed to the company is of assets, above the 49% limit.Fail
Revenue purity of revenue comes from non-compliant sources, over the 5% line.Fail
Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.
PLAIN
The business, in plain words · what the numbers mean
Middle Income Insurance Name Fails Ethics Screen
Picture a term life policy sold door to door to families already stretched on monthly bills. Primerica turns that into a business serving US and Canadian households through three segments, yet the sector itself trips our ethical screen and we pass.
The figures look tidy enough. Revenue is growing 8 percent, margins sit at 23 percent and return on equity reaches 32 percent, all on a forward multiple of 11.6 times. Fair value sits only 4 percent above the current price and analysts lean buy, but none of that moves the needle once the ethical line is crossed.
The real exposure is that insurance remains a prohibited area for us regardless of payout ratios or analyst targets. Currency, regulation and claims cycles add further uncertainty that a low multiple does not remove. Analysis, not advice.
Screened names in the same industry · explore each on its own page.
TRADE
Where & how to trade · wherever in the world you are
PRI trades on the NYSE. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.
TRADER
The trader read · the latest dated commentary
The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 15.7% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 15%. The street (6 analysts) rates it buy, with a mean price target of $298. Entered 2026-08-09 · Markup
JOURNAL
The dated journal · newest first, never edited
2026-08-09Markup · changed$326.41+15.7%Entry 4
The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 15.7% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 15%. The street (6 analysts) rates it buy, with a mean price target of $298.
2026-07-18Distribution$282.01+0.0%Entry 3
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 15%. The street (6 analysts) rates it buy, with a mean price target of $298.
2026-07-03Distribution$282.01+0.0%Entry 2
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns.
2026-07-02Distribution$282.01Entry 1
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows good risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
POLITICAL
The political ledger · congressional disclosures
Disclosures naming PRI
Date
Politician
Party
Type
Amount
8 Dec2025
Julie Johnson
Democrat
buy
1K–15K
8 Dec2025
Julie Johnson
Democrat
sell
1K–15K
30 Apr2026
Dave McCormick
Republican
sell
15K–50K
27 May2026
Ro Khanna
Democrat
buy
1K–15K
27 Mar2026
Alan Armstrong
Republican
buy
1K–15K
RETURNS
What holding actually paid · price plus dividends
If $1,000 had been placed · historical, not a promise
Period
Price then
Price return
Divs per share
$1,000 became
Total return
1 month
$270.58
+2.6%
$1.20
$1,031
+3.1%
2 months
$260.10
+6.8%
$1.20
$1,072
+7.2%
3 months
$248.00
+12.0%
$1.20
$1,124
+12.4%
6 months
$253.61
+9.5%
$2.40
$1,104
+10.4%
1 year
$255.91
+8.5%
$4.48
$1,103
+10.3%
2 years
$218.54
+27.1%
$8.36
$1,309
+30.9%
3 years
$184.37
+50.6%
$11.16
$1,567
+56.7%
5 years
$150.49
+84.5%
$15.60
$1,949
+94.9%
Historical returns from market close data. Past performance does not guarantee future results.
SEALED
This entry now belongs to the ledger. Whatever PRI does next, these words stay.
Primerica, Inc. · PRI · Markup · $326.41
Recorded 2026-08-06 · before the outcome · scored mechanically
