An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
In plain words · Columbia Sportswear Company, together with its subsidiaries, engages in the design, development, marketing, and distribution of outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacifi…
VERDICT
The label
Markdown
read at $57.28
Columbia Sportswear Company holds its Markdown at $57.28.
PHPhase · the trend structure carries the Markdown label
INInsiders · no filings inside 60 days, left as found
POPositioning · no disclosures inside 60 days, left as found
OPOptions · no verdict drawn today, left as found
SCScreen · screen not yet scored
edge confirmed
edge broken
edge forming
Each arm is one independent read. Conviction is not a single call, it is how many edges converge.
INVESTOR
The investor read · the season, not the day
As held on the ledger · 2026-08-06
Phase
Markdown · caution
Quantitative state
Elevated stress, defensive posture warranted, held for 1 days
Price
$57.28
Valuation
14.96 trailing · 13.68 forward price to earnings
Values screen
Not scored· score 70.0
Beta
0.94
OPPORTUNITY
The opportunity · what the numbers say it is worth
Read at
$57.28
14.96 P/E · 13.68 fwd
Our fair value
$64.12
12% discount
Analyst target (avg)
$67.50
+18% to current
Target low $47.00Analyst target rangeTarget high $92.00
▲ current $57.28 · | average target
Price history & projections · where it has been, where the models see it going
The valuation journey · where the price sits against fair value and the Street
Current
$57.28
you are here
Conservative
$45.56
-20%
Analyst avg
$67.50
+18%
Our fair value
$64.12
+12%
Analyst high
$92.00
+61%
Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Revenue growth
1.50%
Profit margin
6.05%
Debt to equity
28.80
Analyst consensus
Hold · 6 covering
Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.
SCREEN
The values screen, explained · five checks, plain English
This company clears both standards. There are two widely recognised ways to check whether a company is suitable for a Muslim investor. Here is how it did on each:
The common standard· AAOIFI Used by most halal investing apps✓ PASSES
Our stricter standard· asset-based The one Titan applies✗ DOES NOT PASS
Business activityIts core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending.Pass
Debt loadInterest-bearing debt is of its assets, above the one-third ceiling the screen allows.Fail
Interest-bearing cashInterest-bearing cash and securities are of assets, above the one-third limit.Fail
ReceivablesMoney owed to the company is of assets, above the 49% limit.Fail
Revenue purityOnly 0.0% of revenue comes from non-compliant sources — under the 5% line.Pass
Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.
PLAIN
The business, in plain words · what the numbers mean
Columbia's Outdoor Kit Faces Flat Growth Ahead
Picture a hiker pulling on a Columbia jacket in the rain, yet the company behind it shows no revenue growth at all. With a forward P/E of 15 times, 5 percent profit margins and 10 percent return on equity, the business looks steady but uninspiring in a cyclical apparel market. Our fair value sits at 80.94 against the current 63.50 price, yet the opportunity rating stays at none because zero top-line progress leaves little room for real improvement.
The ethical screen clears without issue, and the moat remains unknown, so nothing here triggers our usual red flags on governance or harm. Six analysts carry a median target of 69, barely above the share price, which matches the lack of momentum in the numbers. This is classic cyclical territory where a modest multiple can mask peak earnings rather than signal a bargain.
Risk sits in the flat revenue and thin returns, which leave the stock exposed if consumer spending on outdoor goods slows further. Currency swings and fashion shifts add further pressure in a sector that rarely rewards patience. Analysis, not advice.
Screened names in the same industry · explore each on its own page.
TRADE
Where & how to trade · wherever in the world you are
COLM trades on Nasdaq. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.
TRADER
The trader read · the latest dated commentary
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 7.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading bullish. Over the past year the shares are up 3%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (6 analysts) rates it hold, with a mean price target of $71. Entered 2026-07-25 · Markup
JOURNAL
The dated journal · newest first, never edited
2026-07-25Markup$62.32-7.0%Entry 4
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 7.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading bullish. Over the past year the shares are up 3%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (6 analysts) rates it hold, with a mean price target of $71.
2026-07-18Markup$66.99+0.0%Entry 3
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading bullish. Over the past year the shares are up 3%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (6 analysts) rates it hold, with a mean price target of $71.
2026-07-03Markup$66.99+0.0%Entry 2
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.
2026-07-02Markup$66.99Entry 1
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
RETURNS
What holding actually paid · price plus dividends
If $1,000 had been placed · historical, not a promise
Period
Price then
Price return
Divs per share
$1,000 became
Total return
1 month
$58.95
+9.7%
$0.30
$1,102
+10.2%
2 months
$56.98
+13.5%
$0.30
$1,140
+14.0%
3 months
$54.68
+18.3%
$0.30
$1,188
+18.8%
6 months
$56.70
+14.0%
$0.60
$1,151
+15.1%
1 year
$62.67
+3.2%
$1.20
$1,051
+5.1%
2 years
$78.92
-18.1%
$2.40
$850
-15.0%
3 years
$73.05
-11.5%
$3.60
$934
-6.6%
5 years
$95.27
-32.1%
$5.92
$741
-25.9%
Historical returns from market close data. Past performance does not guarantee future results.
SEALED
This entry now belongs to the ledger. Whatever COLM does next, these words stay.
Columbia Sportswear Company · COLM · Markdown · $57.28
Recorded 2026-08-06 · before the outcome · scored mechanically
