Positioning no disclosures inside 60 days, left as found
Options no verdict drawn today, left as found
Ethical does not pass the values gate
Price99.19 USD
Fair value130.00
Ethical score30.0/100
Our investment reviews on this name
2026-10-02Read Markdown99.19+0.0% to today
2026-07-02Read Accumulation101.71-2.5% to today
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
Bread Financial Holdings, Inc. holds its Markdown at $99.19. Consolidating, no directional conviction, held for 2 days.
As held on the ledger · 2026-09-23
Phase
Markdown · caution
Quantitative state
Consolidating, no directional conviction, held for 2 days
Price at the screen
$99.19
Valuation
7.70 trailing · 7.28 forward price to earnings
Values screen
FAIL· score 30.0
Beta
1.13
The Workings
Five Screens, Shown in Full
Does not pass. Prohibited keyword in sector/industry: financial services
Test
Figure
Limit
What it means
Status
Business activity
Excluded
Core business clean
Prohibited keyword in sector/industry: financial services
Fail
Debt load
Excluded
Below 33%
Interest-bearing debt is of its assets, above the one-third ceiling the screen allows.
Fail
Interest-bearing cash
Excluded
Below 33%
Interest-bearing cash and securities are of assets, above the one-third limit.
Fail
Receivables
Excluded
Below 49%
Money owed to the company is of assets, above the 49% limit.
Fail
Revenue purity
Excluded
Below 5%
of revenue comes from non-compliant sources, over the 5% line.
Fail
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical Read
Why It Falls Short, in Plain English
Bread Financial Holdings, does not clear the screen at the business-activity stage. It operates in conventional financial services, which the screen treats as interest-based, so the financial ratios are not the deciding factor here.
Read as at 2026-10-08. It updates when the underlying figures move, and past reads are kept below.
Fair value range in USD, drawn from the 2026-09-23 screen. The gold marker is the market price at the same screen. A 31.1% margin of safety to the base estimate.
Third-party analyst targets: 16 covering, consensus Buy. The average target sits +16% from the screen price.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Price History & Projections
Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-09-23 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Every store card swipe hits our ethical wall
Picture the checkout line where a retailer offers its own card for instant credit. Bread Financial sits behind many of those deals, lending at scale across North America with 21 percent profit margins and 18 percent returns on equity. On paper the numbers look tidy, forward earnings at just 7.8 times and revenue edging up 6 percent, yet the opportunity rating sits at none.
The ethical screen rejects the name outright because the business sits inside financial services. That single filter removes it from consideration before any valuation debate begins. Fifteen analysts may still carry a buy rating with a median target of 108 dollars, but the screen exists precisely for cases like this.
Valuation at 99 dollars against our 132 dollar fair value offers a 33 percent margin on the surface. Currency moves, consumer credit cycles and regulatory shifts still sit in the background and can erase that gap quickly. Analysis, not advice.
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
BFH trades on the NYSE. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The Dated Journal · Newest First, Never Edited
Every Entry, As Written
2026-10-02Markdown · changed$99.19-10.7%Entry 6
The framework has shifted from accumulation to markdown since the last review. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 10.7% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 24% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 87%. Our forward projection puts the odds of a 10% gain over the next month near 35%. The street (16 analysts) rates it buy, with a mean price target of $96.
2026-08-23Accumulation$111.10+11.9%Entry 5
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 11.9% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 24% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 87%. Our forward projection puts the odds of a 10% gain over the next month near 35%. The street (16 analysts) rates it buy, with a mean price target of $96.
2026-07-22Accumulation$99.31-2.4%Entry 4
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 2.4% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 24% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 87%. Our forward projection puts the odds of a 10% gain over the next month near 35%. The street (16 analysts) rates it buy, with a mean price target of $96.
2026-07-18Accumulation$101.71+0.0%Entry 3
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 24% above its long-term trend line with momentum reading neutral. Over the past year the shares are up 87%. Our forward projection puts the odds of a 10% gain over the next month near 35%. The street (16 analysts) rates it buy, with a mean price target of $96.
2026-07-03Accumulation$101.71+0.0%Entry 2
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns.
2026-07-02Accumulation$101.71Entry 1
The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows excellent risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
