2026-10-25
Zeta Global clears the business-activity screen and the figures we can measure look clean, but one or more financial figures are still pending, so the verdict is not final yet.
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latest tape · as of 18:04 UTC
The Screen · Technology · Software - Infrastructure
Zeta Global Holdings Corp.
ZETA · the NYSE · USD · Market cap $8.4B · 3,300 employees
Zeta Global Holdings Corp.
Not yet scored33.98 USD
Price as of 23 Oct 2026Daily close, not a live quoteLast reviewed 5 days ago
Screened 2026-10-23 · the tape above runs as of 18:04 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed
Key facts today
- Price33.98 USD at the 23 Oct 2026 close
- Ethical screenNot yet scored
- OptionsOpen interest leans heavily to calls (put/call 0.09)
- Last reviewed23 Oct 2026 (5 days ago)
A summary of the dated readings below, not a live quote and not advice.
PRICE · FAIR-VALUE RANGE1M3M6MYTD1Y3Y5Y
What this means: price 33.98 against the desk's fair-value range, base estimate 34.65, over the last year.
- Trend Accumulation
- Insiders no filings inside 60 days, left as found
- Positioning no disclosures inside 60 days, left as found
- Options put/call open interest 0.09, read 2026-10-27
- Ethical screen not yet scored
Price33.98 USD
Fair value34.65
Ethical score70.0/100
Our investment reviews on this name
2026-10-11Read Accumulation32.40+4.9% to today ✓Markdown gives way to Accumulation
2026-10-02Read Markdown32.40+4.9% to today Accumulation gives way to Markdown after a 7% rise in 2 weeks
2026-09-18Read Accumulation30.18+12.6% to today ✓Markup gives way to Accumulation after an 18% rise in 4 weeks
2026-08-19Read Markup25.56+32.9% to today ✓Accumulation gives way to Markup after a 26% rise in 7 weeks
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
The full research record, in depth, below
This name holds its accumulation label.
Zeta Global Holdings Corp. holds its Accumulation at $33.98. Consolidating, no directional conviction, held for 43 days.
| Phase | Accumulation |
| Quantitative state | Consolidating, no directional conviction, held for 43 days |
| Price at the screen | $33.98 |
| Valuation | N/A trailing · 27.86 forward price to earnings |
| Values screen | Not scored · score 70.0 |
| Beta | 1.39 |
Five Screens, Shown in Full
This security has not been fully scored against the values screen yet.
| Test | Figure | Limit | What it means | Status |
|---|---|---|---|---|
| Business activity | Permissible | Core business clean | Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. | Pass |
| Debt load | 13.11% | Below 33% | Interest-bearing debt is just 13.1% of its assets, well under the one-third ceiling: it does not run on borrowed money. | Pass |
| Interest-bearing cash | 0.00% | Below 33% | Cash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit. | Pass |
| Receivables | 42.71% | Below 49% | Money owed to the company is 42.7% of assets, under the 49% limit. | Pass |
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical ReadThe Read, in Plain English
Zeta Global clears the business-activity screen and the figures we can measure look clean, but one or more financial figures are still pending, so the verdict is not final yet.
Read as at 2026-10-27. It updates when the underlying figures move, and past reads are kept below.
2026-09-24
Clears
Zeta Global clears all five screens. Its business is in a permissible area, its interest-bearing debt is about 13%, inside the ~33% line, and almost none of its income is interest, so it passes.
Earlier reads, kept as written. The ethical profile is tracked over time, not overwritten.
What the Numbers Say It Is WorthThe Fair Value Range
Fair value range in USD, drawn from the 2026-10-23 screen. The gold marker is the market price at the same screen. A 3.3% margin of safety to the base estimate.
Third-party analyst targets: 14 covering, consensus Strong Buy. The average target sits +12% from the screen price.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Price History & ProjectionsWhere it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-10-23 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain WordsMarketing cloud still chasing its first profit
Picture a firm promising to turn every click into a sale for big brands across continents. Zeta runs that engine, yet it still posts losses even while revenue races ahead at 50 percent a year. We pass because the business has not crossed into consistent cash generation and the moat remains unclear despite the growth story.
The shares trade at 18.8 times forward earnings with a 35 percent gap to our fair value, but margins sit at minus 2 percent and return on equity at minus 3 percent. Analysts like the name and set a median target near 29 dollars, yet none of those figures change the fact that profits have yet to appear.
Currency swings, customer concentration and execution risk on the platform all sit in the open. Until the numbers turn and the competitive edge hardens, the setup stays outside our circle. Analysis, not advice.
| Forward P/E | 27.9xcheap for a company growing this fast |
| EPS, trailing | -0.01 |
| EPS, forward | 1.20 |
| Revenue growth | +43.5%growing very fast |
| Profit margin | -0.1%currently unprofitable |
| Return on equity | -0.3%not currently earning a positive return on equity |
| FCF yield | 2.99% |
| Debt to equity | 0.24minimal debt: a conservative balance sheet |
| Current ratio | 2.38comfortably covers its short-term bills |
| Beta | 1.39moves a little more than the market |
| Short interest, float | 0.06% |
| 52-week range | 14.37 - 35.75 |
| Market cap | $8.4B |
| Employees | 3,300 |
The risks · The things to watch: it already moves more than the market on an average day.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to TradeZETA trades on the NYSE. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
Every Entry, As Written
2026-10-25
Accumulation $33.55
+0.0% Entry 9
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 0.0% since our last review. Ethical screening: not fully scored yet. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B. Technically it is holding around 45% above its long-term trend line with momentum reading bullish. Over the past year the shares are up 51%. Our forward projection puts the odds of a 10% gain over the next month near 33%. The street (13 analysts) rates it strong buy, with a mean price target of $28.
2026-10-18
Accumulation $33.55
+3.5% Entry 8
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 3.5% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are up 51%. Our forward projection puts the odds of a 10% gain over the next month near 33%. The street (13 analysts) rates it strong buy, with a mean price target of $28.
2026-10-11
Accumulation · changed $32.40
+0.0% Entry 7
The framework has shifted from markdown to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it A. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are up 51%. Our forward projection puts the odds of a 10% gain over the next month near 33%. The street (13 analysts) rates it strong buy, with a mean price target of $28.
2026-10-02
Markdown · changed $32.40
+7.4% Entry 6
The framework has shifted from accumulation to markdown since the last review. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 7.4% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are up 51%. Our forward projection puts the odds of a 10% gain over the next month near 33%. The street (13 analysts) rates it strong buy, with a mean price target of $28.
2026-09-18
Accumulation · changed $30.18
+18.1% Entry 5
The framework has shifted from markup to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 18.1% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are up 51%. Our forward projection puts the odds of a 10% gain over the next month near 33%. The street (13 analysts) rates it strong buy, with a mean price target of $28.
2026-08-19
Markup · changed $25.56
+26.5% Entry 4
The framework has shifted from accumulation to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 26.5% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are up 51%. Our forward projection puts the odds of a 10% gain over the next month near 33%. The street (13 analysts) rates it strong buy, with a mean price target of $28.
2026-07-18
Accumulation $20.21
+0.0% Entry 3
Our analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are up 51%. Our forward projection puts the odds of a 10% gain over the next month near 33%. The street (13 analysts) rates it strong buy, with a mean price target of $28.
2026-07-03
Accumulation $20.21
+0.0% Entry 2
Our analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows good risk-adjusted returns.
2026-07-02
Accumulation $20.21
Entry 1
Our analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows good risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
- Advertising software stocks Q2 teardown: Zeta Global (NYSE:ZETA) vs the rest Yahoo Finance · 5d ago
- Goldman Sachs Sees a Shift in the Stock Market — and Names 2 Stocks to Buy Now Yahoo Finance · 6d ago
- Goldman sees 41% upside in overlooked AI stock Yahoo Finance · 8d ago
- Meta Earnings Puts Adobe Stock And AI Ad Software Names In Focus Yahoo Finance · 10d ago
- Goldman upgrades Zeta to Buy, cuts Klaviyo on visibility gap Yahoo Finance · 12d ago
Headlines from third-party outlets, linked for reference: not our reporting, not advice.
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| Period | Price then | Price return | Divs per share | $1,000 became | Total return |
|---|---|---|---|---|---|
| 1 month | $16.51 | +20.7% | · | $1,207 | +20.7% |
| 2 months | $14.61 | +36.4% | · | $1,364 | +36.4% |
| 3 months | $18.05 | +10.4% | · | $1,104 | +10.4% |
| 6 months | $19.51 | +2.2% | · | $1,022 | +2.2% |
| 1 year | $13.16 | +51.4% | · | $1,514 | +51.4% |
| 2 years | $16.37 | +21.8% | · | $1,218 | +21.8% |
| 3 years | $8.92 | +123.4% | · | $2,234 | +123.4% |
| 5 years | $8.27 | +141.0% | · | $2,410 | +141.0% |
Historical returns from market close data. Past performance does not guarantee future results.
This entry now belongs to the ledger. Whatever ZETA does next, these words stay.
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