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The Screen · Consumer Cyclical · Internet Retail

Amazon logoAmazon

AMZN · a US exchange · USD · Market cap $2.77T · 1,575,000 employees

Amazon.com, Inc.

PASS · Titan Ethical · score 85.0
256.97 USD

At the last full screen
2026-09-08

Screened 2026-09-08 · the tape above runs as of 23:00 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed

The Label · The Season, Not the Day

This name holds its markdown label.

Amazon holds its Markdown at $256.97. Consolidating, no directional conviction, held for 10 days.

As held on the ledger · 2026-09-08
PhaseMarkdown · caution
Quantitative stateConsolidating, no directional conviction, held for 10 days
Price at the screen$256.97
Valuation20.67 trailing · 24.71 forward price to earnings
Values screenPASS · score 85.0
Beta1.44
The Workings

Five Screens, Shown in Full

Full pass across all five screens. This security clears the Titan Ethical Standard: its business and its balance sheet both stay inside the lines.

TestFigureLimitWhat it meansStatus
Business activity Permissible Core business clean Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
Debt load 18.70% Below 33% Interest-bearing debt is just 18.7% of its assets, well under the one-third ceiling: it does not run on borrowed money. Pass
Interest-bearing cash 4.43% Below 33% Cash held in interest-bearing accounts and securities is 4.4% of assets, under the one-third limit. Pass
Receivables 18.89% Below 49% Money owed to the company is 18.9% of assets, under the 49% limit. Pass
Revenue purity 0.61% Below 5% Only 0.6% of revenue comes from non-compliant sources, under the 5% line. Pass

Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.

What the Numbers Say It Is Worth

The Fair Value Range

Our framework reads OVERVALUED: it trades at roughly a 7% discount to our $275.70 fair value, moderate competitive moat, 19.60% revenue growth.

207.00Conservative275.70Base case317.05Growth case 256.97Price

Fair value range in USD, drawn from the 2026-09-08 screen. The gold marker is the market price at the same screen. A 7.3% margin of safety to the base estimate.

The Street's Range
230.00Street low 325.50Street average 405.00Street high 256.97Price

Third-party analyst targets: 60 covering, consensus Strong Buy. The average target sits +27% from the screen price.

Reading the gap · Both our model and the analysts see meaningful upside from here.

Price History & Projections
$428$264$101TODAY5y agoPROJECTIONStreet high$405.00 +70%Street avg$325.50 +37%Our fair value$275.70 +16%Conservative$207.00 -13%

Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-09-08 screen.

Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.

The Business, in Plain Words

Online Giant's Fair Value on the Horizon

Imagine browsing online for the perfect sofa, and Amazon's vast array of options is the virtual furniture store. Its ever-growing presence in our digital lives has made it a behemoth in e-commerce. Amazon's revenue growth is a robust 20%, and its profit margin stands at a healthy 17%, all contributing to a ROE of 31%. What makes Amazon stand out is not just its scale but also its ability to innovate and expand into new markets, from cloud computing to grocery.

However, with a forward P/E of 25.0x, our analysis suggests that Amazon's current stock price is slightly overvalued compared to our fair value estimate of $275.20, which offers a modest margin of safety of +6%. Despite the strong consensus from 60 analysts with a median target of $325, the stock's current valuation reflects high expectations that may already be priced in.

While Amazon passes our ethical screen, investors should be aware of the risks associated with its cyclical nature. As a consumer cyclical company, a low P/E during peak earnings could indicate a cyclical value trap. Given its current valuation and the cyclical nature of the business, the prudent investor might seek opportunities with a more substantial margin of safety. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E24.7xpriced for continued growth
Trailing P/E20.7xa premium valuation
EPS, trailing12.43
EPS, forward10.40
Revenue growth+19.6%steady growth
Profit margin17.4%healthy profit margins
Return on equity30.6%an exceptional return on shareholder capital
FCF yield0.12%
Debt to equity0.46minimal debt: a conservative balance sheet
Current ratio1.03adequate liquidity, worth monitoring
Beta1.44moves a little more than the market
Short interest, float0.01%
52-week range196.00 - 287.20
MoatMODERATE
Market cap$2.77T
Employees1,575,000

The risks · The things to watch: it already moves more than the market on an average day.

Plain-English interpretation of our own screen data. Analysis, not advice.

Where & How to Trade

AMZN trades on a US exchange. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The Dated Journal · Newest First, Never Edited

Every Entry, As Written

2026-08-29 Markup · changed $260.11 +12.1% Entry 13

The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 12.1% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter.

2026-07-30 Distribution $232.11 +0.0% Entry 12

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-28 Distribution $232.11 +0.0% Entry 11

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-27 Distribution $232.11 +0.0% Entry 10

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-26 Distribution $232.11 +0.0% Entry 9

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-25 Distribution $232.11 -6.1% Entry 8

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 6.1% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-24 Distribution $247.23 +0.0% Entry 7

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-23 Distribution · changed $247.23 +0.0% Entry 6

The framework has shifted from accumulation to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-21 Accumulation $247.23 +0.0% Entry 5

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter.

2026-07-18 Accumulation $247.23 +0.5% Entry 4

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 0.5% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading neutral. Over the past year the shares are up 9%. Our forward projection puts the odds of a 10% gain over the next month near 24%. The street (62 analysts) rates it strong buy, with a mean price target of $313. Insiders have been net sellers over the past quarter.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

Latest News · What the Market Is Reading on AMZN

Headlines from third-party outlets, linked for reference: not our reporting, not advice.

Related Securities · Others in AMZN's Space

Screened names in the same industry · explore each on its own page.

The Insider Ledger · Form 4 Filings, As Filed
Most recent filings · AMZN
DateInsiderTitleTypeSharesValue
2026-05-27 Jassy Andrew R CEO Worldwide Amazon Sale 10,000 $1,800,000
2026-05-26 Olsavsky Brian T SVP, CFO Sale 5,000 $905,000
2026-05-25 Wilke Jeffrey A CEO Worldwide Consumer Sale 7,500 $1,365,000
2026-05-24 Zapolsky David SVP, General Counsel Sale 2,000 $366,000
2026-05-23 Blackwell Christine P SVP, Human Resources Sale 3,000 $552,000
2026-05-22 Hertzberg Shelley SVP, Worldwide Consumer Sale 4,000 $740,000
2026-05-21 Gorelick Jamie S Director Sale 1,500 $279,000
2026-05-20 Huttenlocher Daniel P Director Sale 2,500 $467,500
2026-05-19 Rubin Jonathan Director Sale 3,500 $658,000
2026-05-18 Stone Patricia B Director Sale 4,500 $850,500

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The Political Ledger · Congressional Disclosures
Disclosures naming AMZN
DatePoliticianPartyTypeAmount
8 Jul2026 Thomas Kean Jr Republican buy 1K–15K
8 Jul2026 Thomas Kean Jr Republican buy 1K–15K
7 Feb2025 Tim Walberg Republican buy 1K–15K
5 Jun2026 David Taylor Republican sell 1K–15K
3 Jul2025 Michael Rulli Republican sell 1K–15K
What Holding Actually Paid · Price Plus Dividends
If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $268.99 -11.4% · $886 -11.4%
2 months $238.38 -0.1% · $999 -0.1%
3 months $209.53 +13.7% · $1,137 +13.7%
6 months $230.28 +3.5% · $1,035 +3.5%
1 year $217.61 +9.5% · $1,095 +9.5%
2 years $187.06 +27.4% · $1,274 +27.4%
3 years $123.43 +93.0% · $1,930 +93.0%
5 years $167.34 +42.4% · $1,424 +42.4%

Historical returns from market close data. Past performance does not guarantee future results.

The Ledger's Promise

This entry now belongs to the ledger. Whatever AMZN does next, these words stay.

Amazon · AMZN · Markdown · $256.97
Recorded 2026-09-08 · before the outcome · scored mechanically

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