2026-10-25
Taboola.com clears the business-activity screen and the figures we can measure look clean, but one or more financial figures are still pending, so the verdict is not final yet.
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latest tape · as of 16:04 UTC
The Screen · Communication Services · Internet Content & Information
Taboola.com Ltd.
TBLA · Nasdaq · USD · Market cap $937M · 2,000 employees
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally.
Not yet scored3.41 USD
Price as of 23 Oct 2026Daily close, not a live quoteLast reviewed 6 days ago
Screened 2026-10-23 · the tape above runs as of 16:04 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed
Key facts today
- Price3.41 USD at the 23 Oct 2026 close
- Ethical screenNot yet scored
- Last reviewed23 Oct 2026 (6 days ago)
A summary of the dated readings below, not a live quote and not advice.
PRICE · FAIR-VALUE RANGE1M3M6MYTD1Y3Y5Y
What this means: price 3.41 against the desk's fair-value range, base estimate 6.82, over the last year.
- Trend Accumulation
- Insiders no filings inside 60 days, left as found
- Positioning no disclosures inside 60 days, left as found
- Options no verdict drawn today, left as found
- Ethical screen not yet scored
Price3.41 USD
Fair value6.82
Ethical score70.0/100
Our investment reviews on this name
2026-10-28Read Accumulation3.47-1.7% to today Markdown gives way to Accumulation after an 8% slide in 6 weeks
2026-09-14Read Markdown3.77-9.5% to today ✓Distribution gives way to Markdown
2026-08-14Read Distribution3.88-12.1% to today ✓Markup gives way to Distribution after an 18% slide in 6 weeks
2026-07-02Read Markup4.74-28.1% to today First review on file: Markup
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
The full research record, in depth, below
This name holds its accumulation label.
Taboola.com Ltd. holds its Accumulation at $3.41. The statistical read favours the buyers, held for 2 days.
| Phase | Accumulation |
| Quantitative state | The statistical read favours the buyers, held for 2 days |
| Price at the screen | $3.41 |
| Valuation | 8.90 trailing · 4.76 forward price to earnings |
| Values screen | Not scored · score 70.0 |
| Beta | 1.50 |
Five Screens, Shown in Full
This security has not been fully scored against the values screen yet.
| Test | Figure | Limit | What it means | Status |
|---|---|---|---|---|
| Business activity | Permissible | Core business clean | Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. | Pass |
| Debt load | 12.06% | Below 33% | Interest-bearing debt is just 12.1% of its assets, well under the one-third ceiling: it does not run on borrowed money. | Pass |
| Interest-bearing cash | 0.00% | Below 33% | Cash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit. | Pass |
| Receivables | 29.88% | Below 49% | Money owed to the company is 29.9% of assets, under the 49% limit. | Pass |
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical ReadThe Read, in Plain English
Taboola.com clears the business-activity screen and the figures we can measure look clean, but one or more financial figures are still pending, so the verdict is not final yet.
Read as at 2026-10-28. It updates when the underlying figures move, and past reads are kept below.
2026-09-24
Clears
Taboola.com clears all five screens. Its business is in a permissible area, its interest-bearing debt is about 12%, inside the ~33% line, and almost none of its income is interest, so it passes.
Earlier reads, kept as written. The ethical profile is tracked over time, not overwritten.
What the Numbers Say It Is WorthThe Fair Value Range
Fair value range in USD, drawn from the 2026-10-23 screen. The gold marker is the market price at the same screen. A 100.0% margin of safety to the base estimate.
Third-party analyst targets: 5 covering, consensus Buy. The average target sits +61% from the screen price.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Price History & ProjectionsWhere it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-10-23 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain WordsTaboola powers web recommendations yet offers little edge
Every time a reader lands on a recommended story at the bottom of a news page, Taboola is probably the engine making the match. Its AI platform connects publishers with advertisers across sites and devices. We pass on the shares even though they trade at a 33% discount to our fair value.
The numbers show a business running at modest scale. Forward earnings sit on a 7.7 times multiple, revenue is expanding at 9%, margins are 6% and return on equity reaches just 11%. With no clear moat and analyst targets clustered around current prices, the valuation does not signal an opening.
Competition in digital advertising remains fierce and the platform must keep winning fresh publisher deals to grow. Currency moves and shifts in ad budgets add further uncertainty. The ethical screen clears, yet that alone does not turn the setup into an opportunity worth pursuing.
Analysis, not advice.
| Forward P/E | 4.8xpriced for continued growth |
| Trailing P/E | 8.9xvery cheap relative to earnings |
| EPS, trailing | 0.39 |
| EPS, forward | 0.73 |
| Revenue growth | +2.4%slow but positive growth |
| Profit margin | 6.1%thin but positive margins |
| Return on equity | 12.7%a solid return on shareholder capital |
| FCF yield | 12.39% |
| Debt to equity | 0.17minimal debt: a conservative balance sheet |
| Current ratio | 1.11adequate liquidity, worth monitoring |
| Beta | 1.50much more volatile than the market |
| Short interest, float | 0.05% |
| 52-week range | 2.84 - 5.71 |
| Market cap | $937M |
| Employees | 2,000 |
The risks · The things to watch: it's a small-cap, so the share price can swing harder than the market; it already moves more than the market on an average day.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to TradeTBLA trades on Nasdaq. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
Every Entry, As Written
2026-10-29
Accumulation $3.41
-1.7% Entry 9
The analysis reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 1.7% since our last review. Ethical screening: not fully scored yet. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are up 33%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (6 analysts) rates it buy, with a mean price target of $6. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-28
Accumulation · changed $3.47
-2.0% Entry 8
The framework has shifted from markdown to accumulation since the last review. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 2.0% since our last review. Ethical screening: not fully scored yet. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are up 33%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (6 analysts) rates it buy, with a mean price target of $6. It reported earnings in this window, a natural checkpoint for the thesis.
2026-10-22
Markdown $3.54
-2.2% Entry 7
The analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 2.2% since our last review. Ethical screening: not fully scored yet. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is momentum reading neutral. Over the past year the shares are up 33%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (6 analysts) rates it buy, with a mean price target of $6.
2026-10-02
Markdown $3.62
-4.0% Entry 6
Our analysis reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 4.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B. Technically it is momentum reading bearish. Over the past year the shares are up 33%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (6 analysts) rates it buy, with a mean price target of $6.
2026-09-14
Markdown · changed $3.77
-2.8% Entry 5
The framework has shifted from distribution to markdown since the last review. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 2.8% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B. Technically it is momentum reading bearish. Over the past year the shares are up 33%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (6 analysts) rates it buy, with a mean price target of $6.
2026-08-14
Distribution · changed $3.88
-18.1% Entry 4
The framework has shifted from markup to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 18.1% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B. Technically it is momentum reading bearish. Over the past year the shares are up 33%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (6 analysts) rates it buy, with a mean price target of $6.
2026-07-18
Markup $4.74
+0.0% Entry 3
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is momentum reading bearish. Over the past year the shares are up 33%. Our forward projection puts the odds of a 10% gain over the next month near 27%. The street (6 analysts) rates it buy, with a mean price target of $6.
2026-07-03
Markup $4.74
+0.0% Entry 2
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns.
2026-07-02
Markup $4.74
Entry 1
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows modest positive risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
- New Study: Advertisers Increasing Budgets to Attract New Audiences, But 81% Fail to Reach Them; Advertisers Cite an Increasingly Fragmented Consumer Journey as a Problem and 92% Would Reallocate Ad Spend to the Open Web to Reach Untapped Audiences, if Identity and Measurement Challenges Were Solved Yahoo Finance · 24d ago
- Taboola’s DeeperDive Wins 2026 AdExchanger Award for Excellence in Publisher Growth and Monetization Yahoo Finance · 29d ago
- TD SYNNEX Q3 Earnings Beat Estimates on Distribution and Hyve Strength Yahoo Finance · 25 Sep 2026
- Taboola Launches Realize ID to Overcome Data Fragmentation and Drive Incremental Growth for Performance Marketers; Advertisers See 2.4x Uplift in Conversion Efficiency Yahoo Finance · 23 Sep 2026
- Taboola to Acquire Dianomi, Significantly Bolstering its Ability to Provide Performance Advertisers with a Highly Specialized, Premium Ad Network Focused on Finance, Powered by Taboola’s Performance Advertising Platform Realize Yahoo Finance · 18 Sep 2026
Headlines from third-party outlets, linked for reference: not our reporting, not advice.
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| Period | Price then | Price return | Divs per share | $1,000 became | Total return |
|---|---|---|---|---|---|
| 1 month | $5.13 | -8.0% | · | $920 | -8.0% |
| 2 months | $3.35 | +40.9% | · | $1,409 | +40.9% |
| 3 months | $3.10 | +52.3% | · | $1,523 | +52.3% |
| 6 months | $4.03 | +17.1% | · | $1,171 | +17.1% |
| 1 year | $3.56 | +32.6% | · | $1,326 | +32.6% |
| 2 years | $3.60 | +31.1% | · | $1,311 | +31.1% |
| 3 years | $2.96 | +59.5% | · | $1,595 | +59.5% |
Historical returns from market close data. Past performance does not guarantee future results.
This entry now belongs to the ledger. Whatever TBLA does next, these words stay.
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