Framework Journal · one stock, one dated entry

Recorded 2026-07-19 · Permanent

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

In plain words · Rumble Inc.

The label
Distribution

read at $5.76

Rumble Inc. holds its Distribution at $5.76.

PHINPOOPSC
  • PHPhase · the trend structure carries the Distribution label
  • INInsiders · no filings inside 60 days, left as found
  • POPositioning · no disclosures inside 60 days, left as found
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · passes the values gate
  • edge confirmed
  • edge broken
  • edge forming

Each arm is one independent read. Conviction is not a single call, it is how many edges converge.

The investor read · the season, not the day

As held on the ledger · 2026-07-19
PhaseDistribution · caution
Quantitative stateConsolidating, no directional conviction, held for 30 days
Price$5.76
ValuationN/A trailing · -18.58 forward price to earnings
Values screenPASS · score 70.0
Beta1.13

The opportunity · what the numbers say it is worth

Read at
$5.76
N/A P/E · -18.58 fwd
Analyst target (avg)
$22.00
+282% to current

Price history & projections · where it has been, where the models see it going

$23.4$13.5$3.6TODAY5y agoPROJECTIONAnalyst avg$22.00 +214%Analyst high$22.00 +214%

The valuation journey · where the price sits against fair value and the Street

Current
$5.76
you are here
Analyst avg
$22.00
+282%
Analyst high
$22.00
+282%

Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.

Revenue growth7.40%
Profit margin-106.91%
Debt to equity0.63
Analyst consensusNone · 1 covering

Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.

The values screen, explained · five checks, plain English

This company clears both standards. There are two widely recognised ways to check whether a company is suitable for a Muslim investor. Here is how it did on each:

The common standard · AAOIFI
Used by most halal investing apps
✓ PASSES
Our stricter standard · asset-based
The one Titan applies
✓ PASSES

What these two standards are, and how they differ →

  • Business activity Its core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
  • Debt load Interest-bearing debt is of its assets, above the one-third ceiling the screen allows. Fail
  • Interest-bearing cash Interest-bearing cash and securities are of assets, above the one-third limit. Fail
  • Receivables Money owed to the company is of assets, above the 49% limit. Fail
  • Revenue purity Only 0.0% of revenue comes from non-compliant sources — under the 5% line. Pass

Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.

The business, in plain words · what the numbers mean

The fundamentals · plain-English read
Forward P/E-18.6x
Revenue growth7.4%
slow but positive growth
Profit margin-106.9%
currently unprofitable
Return on equity-37.1%
not currently earning a positive return on equity
Debt to equity0.63
moderate, manageable leverage
Current ratio4.70
comfortably covers its short-term bills
Beta1.13
moves a little more than the market
Market cap$1.6B
Employees156

The risks · The things to watch: it's a small-cap, so the share price can swing harder than the market.

Plain-English interpretation of our own screen data. Analysis, not advice.

Related securities · others in RUM's space worth a look

Screened names in the same industry · explore each on its own page.

Where & how to trade · wherever in the world you are

RUM trades on Nasdaq. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The trader read · the latest dated commentary

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are down 23%. Our forward projection puts the odds of a 10% gain over the next month near 35%. The street (1 analysts) rates it buy, with a mean price target of $22. Entered 2026-07-18 · Markup

The dated journal · newest first, never edited

2026-07-18 Markup $7.16 +0.0% Entry 3

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows good risk-adjusted returns. Our composite framework grades it B. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are down 23%. Our forward projection puts the odds of a 10% gain over the next month near 35%. The street (1 analysts) rates it buy, with a mean price target of $22.

2026-07-03 Markup $7.16 +0.0% Entry 2

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows good risk-adjusted returns.

2026-07-02 Markup $7.16 Entry 1

The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows good risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

The political ledger · congressional disclosures

Disclosures naming RUM
DatePoliticianPartyTypeAmount
2026-05-08 Bill Keating Democrat Purchase 1K–15K
2026-04-14 Thomas Kean Jr Republican Purchase 1K–15K
2026-04-13 Ro Khanna Democrat Sale 15K–50K
15 May2026 Ro Khanna Democrat buy 1K–15K
14 Apr2026 Thomas Kean Jr Republican buy 1K–15K

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $8.16 -14.2% · $858 -14.2%
2 months $4.99 +40.3% · $1,403 +40.3%
3 months $5.45 +28.4% · $1,284 +28.4%
6 months $7.26 -3.6% · $964 -3.6%
1 year $9.15 -23.5% · $765 -23.5%
2 years $5.81 +20.5% · $1,205 +20.5%
3 years $10.36 -32.4% · $676 -32.4%
5 years $9.77 -28.4% · $717 -28.4%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever RUM does next, these words stay.

Rumble Inc. · RUM · Distribution · $5.76
Recorded 2026-07-19 · before the outcome · scored mechanically

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