An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
In plain words · The Campbell's Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally.
VERDICT
The label
Markup
read at $21.98
Campbell's Company (The) holds its Markup at $21.98.
PHPhase · the trend structure carries the Markup label
INInsiders · no filings inside 60 days, left as found
POPositioning · no disclosures inside 60 days, left as found
OPOptions · no verdict drawn today, left as found
SCScreen · does not pass the values gate
edge confirmed
edge broken
edge forming
Each arm is one independent read. Conviction is not a single call, it is how many edges converge.
INVESTOR
The investor read · the season, not the day
As held on the ledger · 2026-07-31
Phase
Markup
Quantitative state
The statistical read favours the buyers, held for 1 days
Price
$21.98
Valuation
10.77 trailing · 11.29 forward price to earnings
Values screen
FAIL· score 10.0
Beta
0.00
OPPORTUNITY
The opportunity · what the numbers say it is worth
Our framework reads AVOID — it trades above our $18.76 fair value estimate, narrow competitive moat.
Read at
$21.98
10.77 P/E · 11.29 fwd
Our fair value
$18.76
15% premium
Analyst target (avg)
$20.00
-9% to current
Target low $14.00Analyst target rangeTarget high $56.00
▲ current $21.98 · | average target
Price history & projections · where it has been, where the models see it going
The valuation journey · where the price sits against fair value and the Street
Current
$21.98
you are here
Conservative
$15.57
-29%
Analyst avg
$20.00
-9%
Our fair value
$18.76
-15%
Analyst high
$56.00
+155%
Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.
Reading the gap · Both our model and the Street see limited upside at this price.
Revenue growth
-4.40%
Profit margin
6.12%
Debt to equity
182.04
Analyst consensus
Hold · 17 covering
Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.
SCREEN
The values screen, explained · five checks, plain English
This company is excluded by both standards. There are two widely recognised ways to check whether a company is suitable for a Muslim investor. It fails on both:
The common standard· AAOIFI Used by most halal investing apps✗ DOES NOT PASS
Our stricter standard· asset-based The one Titan applies✗ DOES NOT PASS
Why it fails. The problem is its debt ratio. Because both standards agree on this, it is a clear exclusion, not a borderline case.
Business activityIts core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending.Pass
Debt loadInterest-bearing debt is 48.4% of its assets, above the one-third ceiling the screen allows.Fail
Interest-bearing cashCash held in interest-bearing accounts and securities is 0.0% of assets, under the one-third limit.Pass
ReceivablesMoney owed to the company is 4.5% of assets, under the 49% limit.Pass
Revenue purityOnly 0.2% of revenue comes from non-compliant sources — under the 5% line.Pass
Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.
PLAIN
The business, in plain words · what the numbers mean
Campbell's Soup Sells Less While Debt Mounts
Picture the red and white can that once sat in every kitchen cupboard. Campbell's still shifts tins and snacks, yet revenue is falling 4% and the balance sheet carries more debt than our ethical screen will accept, so we pass.
The 11 times forward earnings multiple looks modest against 15% ROE and a narrow moat, but the price sits 14% above our fair value and seventeen analysts see only modest upside to 20 dollars. Defensive food names rarely reward investors who ignore the top line.
Heavy leverage that fails the debt test plus shrinking sales turn the low multiple into a warning rather than an opportunity. Analysis, not advice.
Screened names in the same industry · explore each on its own page.
TRADE
Where & how to trade · wherever in the world you are
CPB trades on a US exchange. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.
TRADER
The trader read · the latest dated commentary
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 1.8% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bearish. Over the past year the shares are down 28%. Our forward projection puts the odds of a 10% gain over the next month near 6%. The street (18 analysts) rates it hold, with a mean price target of $23. Entered 2026-07-25 · Markdown
JOURNAL
The dated journal · newest first, never edited
2026-07-25Markdown$22.08+1.8%Entry 4
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved up 1.8% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bearish. Over the past year the shares are down 28%. Our forward projection puts the odds of a 10% gain over the next month near 6%. The street (18 analysts) rates it hold, with a mean price target of $23.
2026-07-18Markdown$21.68+0.0%Entry 3
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bearish. Over the past year the shares are down 28%. Our forward projection puts the odds of a 10% gain over the next month near 6%. The street (18 analysts) rates it hold, with a mean price target of $23.
2026-07-03Markdown$21.68+0.0%Entry 2
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.
2026-07-02Markdown$21.68Entry 1
The framework reads markdown. Price is trending lower. Sellers are in control and the prior trend has reversed. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
INSIDERS
The insider ledger · Form 4 filings, as filed
Most recent filings · CPB
Date
Insider
Title
Type
Shares
Value
2026-03-30
HILL GRANT H.
Director
3,224
·
2026-03-30
DORRANCE BENNETT JR.
Director
1,925
·
2026-03-30
MALONE MARY ALICE DORRANCE JR
Director and Beneficial Owner of more than 10% of a Class of Security
