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NAS100 31,108 −0.37% S&P 7,795 −0.30% GOLD $4,135 −1.25% BTC $83,524 −2.38% VIX 15.37 +2.40% live tape · as of 17:04 UTC
The Screen · Technology · Consumer Electronics

Apple Inc. logoApple Inc.

AAPL · a US exchange · USD · Market cap $4.98T · 166,000 employees

Apple Inc.

PASS · Titan Ethical · score 76.1
341.07 USD

Screen close, 2026-09-25 · not a live quote
Last reviewed 12 days ago

Screened 2026-09-25 · the tape above runs as of 17:04 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed

PRICE · FAIR-VALUE RANGE1M3M6MYTD1Y3Y5Y
193.50263.36302.87

What this means: price 341.07 against the desk's fair-value range, base estimate 263.36, over the last year.

Current read
Accumulation ?
OVERVALUED · screened 2026-09-25
  • Trend Accumulation
  • Insiders insiders sold, $806,496, latest filing 2026-09-29
  • Positioning political selling, disclosed 2026-09-22
  • Options no verdict drawn today, left as found
  • Ethical passes the values gate
Price341.07 USD
Fair value263.36
Ethical score76.1/100
RatingOVERVALUED
Our investment reviews on this name
2026-10-02Read Markup341.07+0.0% to today ✓
2026-08-29Read Distribution311.30+9.6% to today
2026-07-30Read Markup333.02+2.4% to today ✓
2026-07-20Read Accumulation333.74+2.2% to today ✓

Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.

The full research record, in depth, below
The Label · The Season, Not the Day

This name holds its accumulation label.

Apple Inc. holds its Accumulation at $341.07. Consolidating, no directional conviction, held for 44 days.

As held on the ledger · 2026-09-25
PhaseAccumulation
Quantitative stateConsolidating, no directional conviction, held for 44 days
Price at the screen$341.07
Valuation39.07 trailing · 35.58 forward price to earnings
Values screenPASS · score 76.1
Beta1.09
The Workings

Five Screens, Shown in Full

Full pass across all five screens. This security clears the Titan Ethical Standard: its business and its balance sheet both stay inside the lines.

TestFigureLimitWhat it meansStatus
Business activity Permissible Core business clean Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
Debt load 27.46% Below 33% Interest-bearing debt is just 27.5% of its assets, well under the one-third ceiling: it does not run on borrowed money. Pass
Interest-bearing cash 21.64% Below 33% Cash held in interest-bearing accounts and securities is 21.6% of assets, under the one-third limit. Pass
Receivables 21.08% Below 49% Money owed to the company is 21.1% of assets, under the 49% limit. Pass
Revenue purity 0.00% Below 5% Only 0.0% of revenue comes from non-compliant sources, under the 5% line. Pass

Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.

The Ethical Read

Why It Clears, in Plain English

Apple clears all five screens. Its business is in a permissible area, its interest-bearing debt is about 27%, inside the ~33% line, and almost none of its income is interest, so it passes.

Read as at 2026-10-07. It updates when the underlying figures move, and past reads are kept below.

What the Numbers Say It Is Worth

The Fair Value Range

Our framework reads OVERVALUED: it trades above our $263.36 fair value estimate, strong competitive moat, 16.40% revenue growth.

193.50Conservative263.36Base case302.87Growth case 341.07Price

Fair value range in USD, drawn from the 2026-09-25 screen. The gold marker is the market price at the same screen. The price runs 22.8% above the base estimate.

The Street's Range
215.00Street low 340.00Street average 405.00Street high 341.07Price

Third-party analyst targets: 39 covering, consensus Buy. The average target sits −0% from the screen price.

Reading the gap · Both our model and the Street see limited upside at this price.

Price History & Projections
$427$265$102TODAY5y agoPROJECTIONStreet high$405.00 +38%Street avg$340.00 +16%Our fair value$263.36 -10%Conservative$193.50 -34%

Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-09-25 screen.

Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.

The Business, in Plain Words

iPhone Giant's Market Valuation Overshadows Value

Imagine for a moment a world without iPhone - it's nearly impossible, right? That's Apple's influence. From smartphones and tablets to wearables and home accessories, the California tech giant has made itself indispensable to daily life, worldwide. The company's robust revenue growth of 16%, coupled with a profit margin of 28%, underpins its strong market presence and financial performance. Why it stands out is not just in its moat, but in its ability to consistently innovate and lead in consumer electronics.

However, despite Apple’s dominant position, the market is currently pricing AAPL at a significant premium. Our fair value sits at $260.41, which indicates the stock is overvalued by -16%. This high valuation, paired with a forward P/E of 32.6x, suggests that while the business is good, the price might not be. The consensus rating from 40 analysts may be a 'buy' with a median target of $335, but this doesn't change the fact that current valuations are lofty.

Risks for Apple are multifaceted. They include the cyclical nature of tech markets, potential regulatory challenges, and the ever-present competitive landscape. Given these factors, investors should consider whether the current price justifies the potential downside. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E35.6xexpensive even after accounting for its growth
Trailing P/E39.1xexpensive: the price assumes strong growth ahead
EPS, trailing8.73
EPS, forward9.59
Revenue growth+16.4%steady growth
Profit margin27.6%healthy profit margins
Return on equity148.8%an exceptional return on shareholder capital
FCF yield2.16%
Dividend yield0.36%
Debt to equity0.78moderate, manageable leverage
Current ratio1.00adequate liquidity, worth monitoring
Beta1.09moves a little more than the market
Short interest, float0.01%
52-week range243.42 - 345.34
MoatSTRONG
Market cap$4.98T
Employees166,000

The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.

Plain-English interpretation of our own screen data. Analysis, not advice.

Where & How to Trade

AAPL trades on a US exchange. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The Dated Journal · Newest First, Never Edited

Every Entry, As Written

2026-10-02 Markup · changed $341.07 +9.6% Entry 14

The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 9.6% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter.

2026-08-29 Distribution · changed $311.30 -6.5% Entry 13

The framework has shifted from markup to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 6.5% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter.

2026-07-30 Markup · changed $333.02 +0.0% Entry 12

The framework has shifted from accumulation to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-28 Accumulation $333.02 +0.0% Entry 11

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-27 Accumulation $333.02 +0.0% Entry 10

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-26 Accumulation $333.02 +0.0% Entry 9

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-25 Accumulation $333.02 -0.2% Entry 8

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.2% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-24 Accumulation $333.74 +0.0% Entry 7

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-23 Accumulation $333.74 +0.0% Entry 6

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-20 Accumulation $333.74 +8.6% Entry 5

The framework reads accumulation. Smart money appears to be quietly building positions. This typically precedes a markup phase. Price has moved up 8.6% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is holding around 18% above its long-term trend line with momentum reading overbought. Over the past year the shares are up 45%. Our forward projection puts the odds of a 10% gain over the next month near 23%. The street (43 analysts) rates it buy, with a mean price target of $309. Insiders have been net sellers over the past quarter.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

Latest News · What the Market Is Reading on AAPL

Headlines from third-party outlets, linked for reference: not our reporting, not advice.

Related Securities · Others in AAPL's Space

Screened names in the same industry · explore each on its own page.

The Insider Ledger · Form 4 Filings, As Filed
Most recent filings · AAPL
DateInsiderTitleTypeSharesValue
2026-09-29 Newstead Jennifer SVP, GC, Government Affairs S - Sale 2,399 $806,496
2026-09-22 Newstead Jennifer SVP, GC, Government Affairs S - Sale 2,399 $815,804
2026-09-15 Newstead Jennifer SVP, GC, Government Affairs S - Sale+OE 1,438 $474,813
2026-05-27 Levinson Arthur D Dir Sale 50,000 $15,551,000
2026-05-08 BORDERS BEN Officer 1,274 $369,460
2026-05-06 LEVINSON ARTHUR D Director 5,000 ·
2026-05-06 LEVINSON ARTHUR D Director 250,000 $71,189,722
2026-04-23 PAREKH KEVAN Chief Financial Officer 1,534 $421,850
2026-04-15 BORDERS BEN Officer 1,717 ·
2026-04-15 PAREKH KEVAN Chief Financial Officer 10,928 ·

Public filings, recorded as found. The full tape lives at Insider Intelligence.

The Political Ledger · Congressional Disclosures
Disclosures naming AAPL
DatePoliticianPartyTypeAmount
2026-09-22 Pete Sessions Republican sell 100K–250K
2026-09-22 Pete Sessions Republican sell 100K–250K
2026-09-08 Cleo Fields Democrat buy 1K–15K
2026-09-08 Kevin Hern Republican sell 1K–15K
2026-09-08 Kevin Hern Republican sell 1K–15K
What Holding Actually Paid · Price Plus Dividends
If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $292.68 +0.2% $0.27 $1,002 +0.2%
2 months $260.24 +12.6% $0.27 $1,127 +12.7%
3 months $255.52 +14.7% $0.27 $1,148 +14.8%
6 months $277.51 +5.6% $0.53 $1,058 +5.8%
1 year $201.87 +45.2% $1.05 $1,457 +45.7%
2 years $191.46 +53.1% $2.06 $1,542 +54.2%
3 years $178.46 +64.3% $3.03 $1,659 +65.9%
5 years $124.13 +136.1% $4.85 $2,400 +140.0%

Historical returns from market close data. Past performance does not guarantee future results.

The Ledger's Promise

This entry now belongs to the ledger. Whatever AAPL does next, these words stay.

Apple Inc. · AAPL · Accumulation · $341.07
Recorded 2026-09-25 · before the outcome · scored mechanically

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