adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally.
Screened 2026-06-14 · the tape above runs as of 16:37 UTC · 29 Aug · two dates, stated on purpose · verdict and workings shown in full · never trimmed
The Label · The Season, Not the Day
This name holds its distribution label.
Adidas AG holds its Distribution at $176.35. The statistical read favours the buyers, held for 14 days.
As held on the ledger · 2026-06-14
Phase
Distribution · caution
Quantitative state
The statistical read favours the buyers, held for 14 days
Price at the screen
$176.35
Valuation
22.84 trailing · 15.06 forward price to earnings
Values screen
PASS· score 70.0
Beta
1.20
The Workings
Five Screens, Shown in Full
Full pass across all five screens. This security clears the Titan Ethical Standard: its business and its balance sheet both stay inside the lines.
Test
Figure
Limit
What it means
Status
Business activity
Permissible
Core business clean
Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending.
Pass
Debt load
27.42%
Below 33%
Interest-bearing debt is just 27.4% of its assets, well under the one-third ceiling: it does not run on borrowed money.
Pass
Interest-bearing cash
6.56%
Below 33%
Cash held in interest-bearing accounts and securities is 6.6% of assets, under the one-third limit.
Pass
Receivables
13.00%
Below 49%
Money owed to the company is 13.0% of assets, under the 49% limit.
Pass
Revenue purity
0.64%
Below 5%
Only 0.6% of revenue comes from non-compliant sources, under the 5% line.
Pass
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
What the Numbers Say It Is Worth
The Fair Value Range
Our framework reads OPPORTUNITY: it trades at roughly a 27% discount to our $223.79 fair value, 7.10% revenue growth.
Fair value range in EUR, drawn from the 2026-06-14 screen. The gold marker is the market price at the same screen. A 26.9% margin of safety to the base estimate.
Third-party analyst targets: 28 covering, consensus Buy. The average target sits +8% from the screen price.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Price History & Projections
Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-06-14 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Why it stands out
A 7%-growth business trading at just 15.1x forward earnings. That is a 27% discount to our $223.79 fair value: the market is pricing it cautiously while the fundamentals argue otherwise. 28 analysts rate it Buy with a $190.00 average target, about 8% above today's price.
The risks · The things to watch: its business and earnings are exposed to Germany and to currency swings.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
ADS.DE trades on XETRA (the company is based in Germany). As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The framework has shifted from markup to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are down 18%. Our forward projection puts the odds of a 10% gain over the next month near 13%. The street (28 analysts) rates it buy, with a mean price target of $197.
2026-07-20Markup$176.35+0.0%Entry 5
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are down 18%. Our forward projection puts the odds of a 10% gain over the next month near 13%. The street (28 analysts) rates it buy, with a mean price target of $197.
2026-07-18Markup$176.35+0.0%Entry 4
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are down 18%. Our forward projection puts the odds of a 10% gain over the next month near 13%. The street (28 analysts) rates it buy, with a mean price target of $197.
2026-07-16Markup$176.35+0.0%Entry 3
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it B, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bullish. Over the past year the shares are down 18%. Our forward projection puts the odds of a 10% gain over the next month near 13%. The street (28 analysts) rates it buy, with a mean price target of $197.
2026-07-03Markup$176.35+0.0%Entry 2
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.
2026-07-02Markup$176.35Entry 1
The framework reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
What Holding Actually Paid · Price Plus Dividends
If $1,000 had been placed · historical, not a promise
Period
Price then
Price return
Divs per share
$1,000 became
Total return
1 month
$141.70
+21.5%
·
$1,215
+21.5%
2 months
$135.26
+27.2%
$2.80
$1,293
+29.3%
3 months
$137.47
+25.2%
$2.80
$1,272
+27.2%
6 months
$161.22
+6.8%
$2.80
$1,085
+8.5%
1 year
$208.98
-17.7%
$2.80
$837
-16.3%
2 years
$223.41
-23.0%
$4.80
$792
-20.8%
3 years
$155.15
+10.9%
$5.50
$1,145
+14.5%
5 years
$279.55
-38.4%
$9.50
$650
-35.0%
Historical returns from market close data. Past performance does not guarantee future results.
The Ledger's Promise
This entry now belongs to the ledger. Whatever ADS.DE does next, these words stay.
Adidas AG · ADS.DE · Distribution · $176.35
Recorded 2026-06-14 · before the outcome · scored mechanically