An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.
In plain words · McCormick & Company, Incorporated manufactures, markets, and distributes herbs, spices, seasoning mixes, condiments, and other flavorful products to the food industry.
VERDICT
The label
Markup
read at $51.53
McCormick & Company holds its Markup at $51.53.
PHPhase · the trend structure carries the Markup label
INInsiders · no filings inside 60 days, left as found
POPositioning · no disclosures inside 60 days, left as found
OPOptions · no verdict drawn today, left as found
SCScreen · passes the values gate
edge confirmed
edge broken
edge forming
Each arm is one independent read. Conviction is not a single call, it is how many edges converge.
INVESTOR
The investor read · the season, not the day
As held on the ledger · 2026-07-29
Phase
Markup
Quantitative state
Elevated stress, defensive posture warranted, held for 1 days
Price
$51.53
Valuation
8.42 trailing · 15.62 forward price to earnings
Values screen
PASS· score 84.4
Beta
0.63
OPPORTUNITY
The opportunity · what the numbers say it is worth
Our framework reads OPPORTUNITY — it trades at roughly a 21% discount to our $62.48 fair value, strong competitive moat, 16.70% revenue growth.
Read at
$51.53
8.42 P/E · 15.62 fwd
Our fair value
$62.48
21% discount
Analyst target (avg)
$60.00
+16% to current
Target low $52.00Analyst target rangeTarget high $75.00
▲ current $51.53 · | average target
Price history & projections · where it has been, where the models see it going
The valuation journey · where the price sits against fair value and the Street
Current
$51.53
you are here
Conservative
$48.72
-5%
Analyst avg
$60.00
+16%
Our fair value
$62.48
+21%
Analyst high
$75.00
+46%
Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Revenue growth
16.70%
Profit margin
21.91%
Debt to equity
65.14
Analyst consensus
Buy · 13 covering
Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.
SCREEN
The values screen, explained · five checks, plain English
It depends which standard you follow. There are two widely recognised ways to check whether a company is suitable for a Muslim investor, and on this company they disagree. Here is how it did on each:
The common standard· AAOIFI Used by most halal investing apps✗ DOES NOT PASS
Our stricter standard· asset-based The one Titan applies✓ PASSES
Why the two disagree. They fall out over one thing only: the company’s debt. Our stricter standard measures that debt against what the company owns, and it works out too high to pass. The common standard measures the same debt against what the company is worth on the stock market, where it works out low enough to pass. Every other check, the two agree on. So in practice, most halal apps would treat this as fine to hold, while our stricter view would not — and which line you follow is between you and your scholar.
Business activityIts core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending.Pass
Debt loadInterest-bearing debt is just 31.5% of its assets, well under the one-third ceiling — it does not run on borrowed money. Against market value it is 35.4%, under the 30% line the market-value standard uses — so that standard clears it.Divergent
Interest-bearing cashCash held in interest-bearing accounts and securities is 2.3% of assets, under the one-third limit.Pass
ReceivablesMoney owed to the company is 5.5% of assets, under the 49% limit.Pass
Revenue purityOnly 0.6% of revenue comes from non-compliant sources — under the 5% line.Pass
Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.
PLAIN
The business, in plain words · what the numbers mean
Spice rack staple with real staying power
Think about the last time you reached for oregano or a taco seasoning packet. McCormick sits behind most of those everyday choices, selling herbs, spices and mixes through supermarkets and food makers alike. The business clears a strong moat, passes the ethical screen and trades at a forward multiple of 15.6 times with 21 percent headroom to fair value.
Revenue is running 17 percent higher, profit margins sit at 22 percent and return on equity reaches 25 percent. Thirteen analysts carry a buy consensus with a median target near 60 dollars, which lines up with the numbers rather than fighting them. Defensive consumer staples rarely combine that kind of profitability with a sensible price.
Raw material swings and private-label pressure can still squeeze margins when harvests disappoint or shoppers trade down. Growth may also slow once post-pandemic stocking normalises. Analysis, not advice.
Screened names in the same industry · explore each on its own page.
TRADE
Where & how to trade · wherever in the world you are
MKC trades on a US exchange. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.
TRADER
The trader read · the latest dated commentary
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bearish. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 8%. The street (13 analysts) rates it buy, with a mean price target of $62. Entered 2026-07-18 · Distribution
JOURNAL
The dated journal · newest first, never edited
2026-07-18Distribution$47.24+0.0%Entry 3
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading bearish. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 8%. The street (13 analysts) rates it buy, with a mean price target of $62.
2026-07-03Distribution$47.24+0.0%Entry 2
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows negative risk-adjusted returns.
2026-07-02Distribution$47.24Entry 1
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Ethical screening: PASS with strong ethical credentials. The risk-adjusted return profile shows negative risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
INSIDERS
The insider ledger · Form 4 filings, as filed
Most recent filings · MKC
Date
Insider
Title
Type
Shares
Value
2026-04-10
HATTERSLEY GAVIN D K
Director
2,000
$105,960
2025-10-08
KURZIUS LAWRENCE ERIK
Beneficial Owner of more than 10% of a Class of Security
50,000
$2,498,000
2025-10-08
KURZIUS LAWRENCE ERIK
Beneficial Owner of more than 10% of a Class of Security