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NAS100 30,482 +2.83% S&P 7,765 +1.49% GOLD $4,355 −0.66% BTC $85,266 VIX 14.87 +0.41% live tape · as of 11:00 UTC
The Screen · Communication Services · Internet Content & Information

Alphabet Inc logoAlphabet Inc

GOOG · NASDAQ · USD · Market cap $4.04T · 194,668 employees

Alphabet Inc.

PASS · Titan Ethical · score 70.0
350.87 USD

Screen close, 2026-09-21 · not a live quote

Screened 2026-09-21 · the tape above runs as of 11:00 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed

PRICE · FAIR-VALUE RANGE1M3M6MYTD1Y3Y5Y
306.00378.61435.40

What this means: price 350.87 against the desk's fair-value range, base estimate 378.61, over the last year.

Current read
Accumulation ?
Screened · screened 2026-09-21
  • Trend Accumulation
  • Insiders no filings inside 60 days, left as found
  • Positioning no disclosures inside 60 days, left as found
  • Options no verdict drawn today, left as found
  • Ethical passes the values gate
Price350.87 USD
Fair value378.61
Ethical score70.0/100
Our investment reviews on this name
2026-08-24Read Markup356.62-1.6% to today
2026-07-03Read Distribution358.16-2.0% to today ✓

Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.

The full research record, in depth, below
The Label · The Season, Not the Day

This name holds its accumulation label.

Alphabet Inc holds its Accumulation at $350.87. The statistical read favours the sellers, held for 3 days.

As held on the ledger · 2026-09-21
PhaseAccumulation
Quantitative stateThe statistical read favours the sellers, held for 3 days
Price at the screen$350.87
Valuation17.61 trailing · 23.59 forward price to earnings
Values screenPASS · score 70.0
Beta1.23
The Workings

Five Screens, Shown in Full

Full pass across all five screens. This security clears the Titan Ethical Standard: its business and its balance sheet both stay inside the lines.

TestFigureLimitWhat it meansStatus
Business activity Permissible Core business clean Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
Debt load 9.96% Below 33% Interest-bearing debt is just 10.0% of its assets, well under the one-third ceiling: it does not run on borrowed money. Pass
Interest-bearing cash 11.54% Below 33% Cash held in interest-bearing accounts and securities is 11.5% of assets, under the one-third limit. Pass
Receivables 15.72% Below 49% Money owed to the company is 15.7% of assets, under the 49% limit. Pass
Revenue purity 1.08% Below 5% Only 1.1% of revenue comes from non-compliant sources, under the 5% line. Pass

Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.

The Conscience Overlay
Conscience flag · AFSC Investigate

The quantitative screen above is arithmetic and this name passes it. Separately, community boycott lists cite this company: Documented on AFSC Investigate. The desk records that flag here without folding it into the verdict: the screen measures the balance sheet, the overlay informs the conscience, and they are different judgements that belong to different owners. The second one is yours.

What the Numbers Say It Is Worth

The Fair Value Range

306.00Conservative378.61Base case435.40Growth case 350.87Price

Fair value range in USD, drawn from the 2026-09-21 screen. The gold marker is the market price at the same screen. A 7.9% margin of safety to the base estimate.

The Street's Range
340.00Street low 430.00Street average 475.00Street high 350.87Price

Third-party analyst targets: 15 covering, consensus Strong Buy. The average target sits +23% from the screen price.

Reading the gap · Both our model and the analysts see meaningful upside from here.

Price History & Projections
$503$298$94TODAY5y agoPROJECTIONStreet high$475.00 +34%Street avg$430.00 +21%Our fair value$378.61 +7%Conservative$306.00 -14%

Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-09-21 screen.

Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.

The Business, in Plain Words

Search Giant Alphabet's Global Reach

Imagine a digital world without Google's search engine, YouTube, or Android - it's unimaginable for most. Alphabet Inc., parent company of these platforms, has its tentacles in every digital corner, making it a titan in communication services. Its products and platforms have become integral parts of our daily digital lives, from searching for information to streaming videos. This is why Alphabet stands out; it's not just a tech company, it's a cornerstone of the global digital infrastructure.

Alphabet's financials reflect its dominance. With a forward P/E of 23.3x, a robust revenue growth of 24%, and a staggering profit margin of 55%, Alphabet is not just surviving but thriving in the competitive tech space. Coupled with a 49% return on equity, the company is efficiently using its capital to generate profits. The market consensus is a strong buy, with a median target price of $430, indicating a 24% upside from the current price.

However, risks are not absent. Alphabet's wide moat is a double-edged sword; it signifies a strong competitive advantage but also makes it a target for increased regulatory scrutiny, particularly in areas like data privacy and antitrust. Investors must consider these potential headwinds, which could impact future growth and profitability. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E23.6xfairly priced for its growth rate
Trailing P/E17.6xreasonably valued
EPS, trailing19.93
EPS, forward14.87
Revenue growth+24.2%strong top-line growth
Profit margin54.8%highly profitable on every dollar of sales
Return on equity48.7%an exceptional return on shareholder capital
FCF yield0.56%
Dividend yield25.00%
Debt to equity0.19minimal debt: a conservative balance sheet
Current ratio2.72comfortably covers its short-term bills
Beta1.23moves a little more than the market
52-week range236.58 - 404.47
MoatWIDE
Market cap$4.04T
Employees194,668

The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.

Plain-English interpretation of our own screen data. Analysis, not advice.

Where & How to Trade

GOOG trades on NASDAQ. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The Dated Journal · Newest First, Never Edited

Every Entry, As Written

2026-08-24 Markup · changed $356.62 +3.0% Entry 11

The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 3.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427.

2026-07-23 Distribution $346.12 +0.0% Entry 10

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-22 Distribution $346.12 +0.0% Entry 9

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-21 Distribution $346.12 +0.0% Entry 8

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-20 Distribution $346.12 +0.0% Entry 7

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-19 Distribution $346.12 -3.4% Entry 6

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 3.4% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-18 Distribution $358.16 +0.0% Entry 5

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-17 Distribution $358.16 +0.0% Entry 4

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-16 Distribution $358.16 +0.0% Entry 3

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows excellent risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 22% above its long-term trend line with momentum reading oversold. Over the past year the shares are up 97%. Our forward projection puts the odds of a 10% gain over the next month near 29%. The street (13 analysts) rates it strong buy, with a mean price target of $427. It reported earnings in this window, a natural checkpoint for the thesis.

2026-07-03 Distribution $358.16 +0.0% Entry 2

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows excellent risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

Latest News · What the Market Is Reading on GOOG

Headlines from third-party outlets, linked for reference: not our reporting, not advice.

Related Securities · Others in GOOG's Space

Screened names in the same industry · explore each on its own page.

The Political Ledger · Congressional Disclosures
Disclosures naming GOOG
DatePoliticianPartyTypeAmount
2026-06-16 Matt Van Epps Republican sell 1K–15K
2026-06-15 Cleo Fields Democrat buy 1K–15K
2026-06-05 David Taylor Republican buy 1K–15K
2026-05-27 Jerry Moran Republican sell 1K–15K
2026-05-15 David Taylor Republican sell 15K–50K
What Holding Actually Paid · Price Plus Dividends
If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $386.54 -8.3% $0.22 $917 -8.3%
2 months $315.53 +12.3% $0.22 $1,124 +12.4%
3 months $303.03 +17.0% $0.22 $1,170 +17.0%
6 months $313.29 +13.1% $0.43 $1,133 +13.3%
1 year $179.50 +97.4% $0.85 $1,979 +97.9%
2 years $175.29 +102.2% $1.86 $2,032 +103.2%
3 years $121.80 +191.0% $1.86 $2,925 +192.5%
5 years $124.60 +184.4% $1.86 $2,859 +185.9%

Historical returns from market close data. Past performance does not guarantee future results.

The Ledger's Promise

This entry now belongs to the ledger. Whatever GOOG does next, these words stay.

Alphabet Inc · GOOG · Accumulation · $350.87
Recorded 2026-09-21 · before the outcome · scored mechanically

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