Framework Journal · one stock, one dated entry

Recorded 2026-07-31 · Permanent

Procore Technologies, Inc. logoProcore Technologies, Inc. PCOR

Clears both ethical standards

An entry written while the outcome is still unknown. It will be scored by what the market does next, and it will never be edited to look cleverer than it was.

In plain words · Procore Technologies, Inc., together with its subsidiaries, provides a cloud-based construction management platform and related products and services in the United States and internationally.

The label
Distribution

read at $54.77

Procore Technologies, Inc. holds its Distribution at $54.77.

PHINPOOPSC
  • PHPhase · the trend structure carries the Distribution label
  • INInsiders · no filings inside 60 days, left as found
  • POPositioning · no disclosures inside 60 days, left as found
  • OPOptions · no verdict drawn today, left as found
  • SCScreen · passes the values gate
  • edge confirmed
  • edge broken
  • edge forming

Each arm is one independent read. Conviction is not a single call, it is how many edges converge.

The investor read · the season, not the day

As held on the ledger · 2026-07-31
PhaseDistribution · caution
Quantitative stateThe statistical read favours the sellers, held for 10 days
Price$54.77
ValuationN/A trailing · 23.71 forward price to earnings
Values screenPASS · score 70.0
Beta0.75

The opportunity · what the numbers say it is worth

Read at
$54.77
N/A P/E · 23.71 fwd
Our fair value
$55.51
1% discount
Analyst target (avg)
$67.00
+22% to current
Target low $50.00Analyst target rangeTarget high $88.00
▲ current $54.77 · | average target

Price history & projections · where it has been, where the models see it going

$91.6$65.8$40.0TODAY5y agoPROJECTIONAnalyst high$88.00 +102%Analyst avg$67.00 +54%Our fair value$55.51 +27%Conservative$45.00 +3%

The valuation journey · where the price sits against fair value and the Street

Current
$54.77
you are here
Conservative
$45.00
-18%
Analyst avg
$67.00
+22%
Our fair value
$55.51
+1%
Analyst high
$88.00
+61%

Green marks levels above today's price, red below; the shaded band is the gap between the price and our fair value.

Reading the gap · Our more conservative model reads it as roughly fairly valued here, while the Street is more bullish — a quality-at-a-fair-price name rather than a deep-value one.

Revenue growth15.80%
Profit margin-2.73%
Debt to equity4.60
Analyst consensusBuy · 20 covering

Fair value and rating are our own model estimates; target range reflects third-party analyst estimates. Analysis, not advice.

The values screen, explained · five checks, plain English

This company clears both standards. There are two widely recognised ways to check whether a company is suitable for a Muslim investor. Here is how it did on each:

The common standard · AAOIFI
Used by most halal investing apps
✓ PASSES
Our stricter standard · asset-based
The one Titan applies
✓ PASSES

What these two standards are, and how they differ →

  • Business activity Its core business isn't built on prohibited lines — no gambling, alcohol, tobacco, weapons, or interest-based lending. Pass
  • Debt load Interest-bearing debt is of its assets, above the one-third ceiling the screen allows. Fail
  • Interest-bearing cash Interest-bearing cash and securities are of assets, above the one-third limit. Fail
  • Receivables Money owed to the company is of assets, above the 49% limit. Fail
  • Revenue purity Only 0.0% of revenue comes from non-compliant sources — under the 5% line. Pass

Every security is read against two recognised standards: our stricter asset-based screen (ratios measured against total assets) and the more widely used market-value standard (measured against market capitalisation). Where they agree we say so plainly; where they part ways — almost always on the debt check — we show both readings and mark it, because that disagreement is the finding, not a fault. We report the score; you and your scholar make the call.

The business, in plain words · what the numbers mean

Construction software still laying its foundations

Picture a skyscraper going up with every subcontractor using their own spreadsheets. Procore offers the single cloud platform that pulls owners, contractors and architects onto one live set of drawings and budgets. Revenue is rising at 16 percent, the ethical screen is cleared, and the shares sit 19 percent below our fair value, yet the company is still losing money at a 6 percent margin with a matching negative return on equity.

That combination explains the "none" rating. Forward earnings sit at 21.8 times, analysts like the story and push a $69 median target, but the absence of profits means any valuation multiple rests on hopes rather than delivered cash. Without a clear moat the business must keep spending heavily just to hold share in a fragmented market.

The real risk is that construction spending slows or competitors copy the workflow before margins turn positive. Currency moves and project delays can hit revenue quickly, and negative returns leave little room for error if growth falters. Analysis, not advice.

The fundamentals · plain-English read
Forward P/E23.7x
priced for continued growth
Revenue growth15.8%
steady growth
Profit margin-2.7%
currently unprofitable
Return on equity-3.1%
not currently earning a positive return on equity
Debt to equity4.60
heavy leverage — higher risk if revenue softens
Current ratio1.17
adequate liquidity, worth monitoring
Beta0.75
steadier than the market
Market cap$8.3B
Employees4,421

The risks · The things to watch: it carries a real debt load, which raises the stakes if revenue slips.

Plain-English interpretation of our own screen data. Analysis, not advice.

Related securities · others in PCOR's space worth a look

Screened names in the same industry · explore each on its own page.

Where & how to trade · wherever in the world you are

PCOR trades on the NYSE. As a US-listed security it is accessible through almost any international broker offering US markets. New to this, or investing from outside the US? Our guide to accessing global markets covers brokers, currencies and the practical steps.

The trader read · the latest dated commentary

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading oversold. Over the past year the shares are down 35%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (19 analysts) rates it none, with a mean price target of $69. Entered 2026-07-18 · Distribution

The dated journal · newest first, never edited

2026-07-18 Distribution $42.36 +0.0% Entry 3

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is sitting below its long-term trend line with momentum reading oversold. Over the past year the shares are down 35%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (19 analysts) rates it none, with a mean price target of $69.

2026-07-03 Distribution $42.36 +0.0% Entry 2

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.

2026-07-02 Distribution $42.36 Entry 1

The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Ethical screening: PASS with passing ethical screen (70). The risk-adjusted return profile shows negative risk-adjusted returns.

Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.

What holding actually paid · price plus dividends

If $1,000 had been placed · historical, not a promise
PeriodPrice thenPrice returnDivs per share$1,000 becameTotal return
1 month $50.10 -13.1% · $869 -13.1%
2 months $47.19 -7.7% · $923 -7.7%
3 months $57.03 -23.6% · $764 -23.6%
6 months $76.83 -43.3% · $567 -43.3%
1 year $67.14 -35.1% · $649 -35.1%
2 years $67.18 -35.2% · $648 -35.2%
3 years $64.95 -33.0% · $671 -33.0%
5 years $83.99 -48.2% · $519 -48.2%

Historical returns from market close data. Past performance does not guarantee future results.

This entry now belongs to the ledger. Whatever PCOR does next, these words stay.

Procore Technologies, Inc. · PCOR · Distribution · $54.77
Recorded 2026-07-31 · before the outcome · scored mechanically

Get our weekly market brief free.