Screened 2026-09-10 · the tape above runs as of 23:00 UTC · 19 Sep · two dates, stated on purpose · verdict and workings shown in full · never trimmed
The Label · The Season, Not the Day
This name holds its distribution label.
Celsius Holdings, Inc. holds its Distribution at $26.63. The statistical read favours the sellers, held for 5 days.
As held on the ledger · 2026-09-10
Phase
Distribution · caution
Quantitative state
The statistical read favours the sellers, held for 5 days
Price at the screen
$26.63
Valuation
115.78 trailing · 15.25 forward price to earnings
Values screen
FAIL· score 30.0
Beta
0.92
The Workings
Five Screens, Shown in Full
Does not pass. Prohibited keyword in sector/industry: alcohol
Test
Figure
Limit
What it means
Status
Business activity
Excluded
Core business clean
Prohibited keyword in sector/industry: alcohol
Fail
Debt load
Excluded
Below 33%
Interest-bearing debt is of its assets, above the one-third ceiling the screen allows.
Fail
Interest-bearing cash
Excluded
Below 33%
Interest-bearing cash and securities are of assets, above the one-third limit.
Fail
Receivables
Excluded
Below 49%
Money owed to the company is of assets, above the 49% limit.
Fail
Revenue purity
Excluded
Below 5%
of revenue comes from non-compliant sources, over the 5% line.
Fail
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
Fair value range in USD, drawn from the 2026-09-10 screen. The gold marker is the market price at the same screen. A 42.5% margin of safety to the base estimate.
Third-party analyst targets: 21 covering, consensus Buy. The average target sits +54% from the screen price.
Reading the gap · Both our model and the analysts see meaningful upside from here.
Price History & Projections
Where it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-09-10 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain Words
Energy Drinks Blocked by Alcohol Ethics Flag
Picture a gym bag packed with Celsius cans, the go-to functional energy drink for anyone chasing a quick lift. Revenue is exploding at 138 percent, the forward multiple sits at a modest 14.7 times, and analysts see further upside. Yet none of that matters once the ethical screen lights up.
We pass for one clear reason. The business carries a prohibited alcohol keyword in its sector classification, so it fails our test outright. Strong top-line growth and a 6 percent profit margin cannot override that hard line, regardless of the 54 percent margin of safety to our fair value.
The real risk is simple. An ethical breach stays an ethical breach even when the numbers look attractive and the consensus target sits at 50 dollars. Analysis, not advice.
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to Trade
CELH trades on Nasdaq. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
The Dated Journal · Newest First, Never Edited
Every Entry, As Written
2026-08-24Markup · changed$23.77-18.0%Entry 5
The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 18.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61.
2026-07-24Distribution$28.99-0.7%Entry 4
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.7% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61.
2026-07-18Distribution$29.18+0.0%Entry 3
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns. Our composite framework grades it C. Technically it is sitting below its long-term trend line with momentum reading neutral. Over the past year the shares are down 33%. Our forward projection puts the odds of a 10% gain over the next month near 21%. The street (20 analysts) rates it buy, with a mean price target of $61.
2026-07-03Distribution$29.18+0.0%Entry 2
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.
2026-07-02Distribution$29.18Entry 1
The framework reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows negative risk-adjusted returns.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
