The framework has shifted from distribution to markup since the last review. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 10.7% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter.
Airbnb
ABNB · a US exchange · USD · Market cap $104.4B · 8,200 employees
Airbnb, Inc., together with its subsidiaries, operates a platform for stays, experiences, and services worldwide.
FAIL · Does not pass the screenPrice as of 15 Oct 2026Daily close, not a live quoteLast reviewed 7 days ago
Screened 2026-10-15 · the tape above runs as of 17:05 UTC · two dates, stated on purpose · verdict and workings shown in full · never trimmed
Key facts today
- Price174.28 USD at the 15 Oct 2026 close
- Our ratingAvoid, current read markup
- Ethical screenDoes not pass
- OptionsOpen interest leans slightly to calls (put/call 0.97)
- Last reviewed15 Oct 2026 (7 days ago)
A summary of the dated readings below, not a live quote and not advice.
What this means: price 174.28 against the desk's fair-value range, base estimate 160.78, over the last year.
- Trend Markup
- Insiders insiders sold, $230,006, latest filing 2026-10-15
- Positioning no disclosures inside 60 days, left as found
- Options put/call open interest 0.97, read 2026-10-18
- Ethical does not pass the values gate
Our analytic regime reads on this name, dated and marked against the screened price. Small sample per name, and separate from the daily-framework accuracy on the Track Record page.
This name holds its markup label.
Airbnb holds its Markup at $174.28. Consolidating, no directional conviction, held for 27 days.
| Phase | Markup |
| Quantitative state | Consolidating, no directional conviction, held for 27 days |
| Price at the screen | $174.28 |
| Valuation | 39.34 trailing · 28.08 forward price to earnings |
| Values screen | FAIL · score 10.0 |
| Beta | 1.24 |
Five Screens, Shown in Full
Does not pass. Revenue purity
| Test | Figure | Limit | What it means | Status |
|---|---|---|---|---|
| Business activity | Permissible | Core business clean | Its core business isn't built on prohibited lines: no gambling, alcohol, tobacco, weapons, or interest-based lending. | Pass |
| Debt load | 9.31% | Below 33% | Interest-bearing debt is just 9.3% of its assets, well under the one-third ceiling: it does not run on borrowed money. | Pass |
| Interest-bearing cash | 20.06% | Below 33% | Cash held in interest-bearing accounts and securities is 20.1% of assets, under the one-third limit. | Pass |
| Receivables | 30.38% | Below 49% | Money owed to the company is 30.4% of assets, under the 49% limit. | Pass |
| Revenue purity | 5.76% | Below 5% | 5.8% of revenue comes from non-compliant sources, over the 5% line. | Fail |
Five checks adapted from AAOIFI screening standards: business activity plus four balance-sheet ratios. All five must pass for ethical clearance. Every figure is arithmetic on public accounts, not judgement.
The Ethical ReadWhy It Falls Short, in Plain English
Airbnb clears the business-activity screen, and its debt is inside the line. Where it falls short is income purity: around 6% of its income right now is interest earned on a large cash position, against a roughly 5% ceiling, so it does not pass. That reflects what it earns today, not the business itself, and it could clear the screen if its operating revenue grows and the interest share falls.
Read as at 2026-10-22. It updates when the underlying figures move, and past reads are kept below.
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The Fair Value Range
Our analysis reads AVOID: it trades above our $160.78 fair value estimate, strong competitive moat, 16.50% revenue growth.
Fair value range in USD, drawn from the 2026-10-15 screen. The gold marker is the market price at the same screen. The price runs 7.7% above the base estimate.
Third-party analyst targets: 40 covering, consensus Buy. The average target sits +6% from the screen price.
Reading the gap · Our more conservative model reads it as fully-to-richly valued here, while the Street is more bullish: a quality-at-a-fair-price name rather than a deep-value one.
Price History & ProjectionsWhere it has been, where the models see it going. History from market close data; projection points are our fair-value estimates and third-party analyst targets, dated to the 2026-10-15 screen.
Fair value and rating are our own model estimates; the Street's range reflects third-party analyst estimates. Analysis, not advice.
The Business, in Plain WordsTravel Giant Stumbles Over Ethical Hurdle
Imagine you're a host on Airbnb, opening your home to strangers, only to find out a chunk of the company's revenue isn't as welcoming as your doormat. This is Airbnb, the lodging disruptor that's been navigating a tricky landscape of ethical concerns. The company's marketplace is a powerhouse, connecting hosts and guests for stays and experiences, but it fails our ethical screen, primarily due to revenue purity issues. Why it stands out, or in this case, why we pass – despite a strong moat and a forward P/E of 30.1x, indicating a potential for growth, Airbnb's ethical shortcomings are a deal-breaker.
The numbers are clear: with a revenue growth of 16%, a healthy profit margin of 20%, and a robust ROE of 35%, Airbnb shines financially. However, our fair value of $155.02 suggests the stock is overpriced by 16%. Risk is high here, not just from the cyclical nature of the travel industry, which can lead to a value trap with its peak earnings and low multiple, but also from the ethical standpoint which we prioritize. The consensus rating from 39 analysts is a buy, with a median target of $175, yet these numbers can't mask the underlying ethical concerns.
Analysis, not advice.
| Forward P/E | 28.1xpriced for continued growth |
| Trailing P/E | 39.3xexpensive: the price assumes strong growth ahead |
| EPS, trailing | 4.43 |
| EPS, forward | 6.21 |
| Revenue growth | +16.5%steady growth |
| Profit margin | 20.5%healthy profit margins |
| Return on equity | 34.5%an exceptional return on shareholder capital |
| FCF yield | 3.07% |
| Debt to equity | 0.32minimal debt: a conservative balance sheet |
| Current ratio | 1.41adequate liquidity, worth monitoring |
| Beta | 1.24moves a little more than the market |
| Short interest, float | 0.04% |
| 52-week range | 110.81 - 193.45 |
| Moat | STRONG |
| Market cap | $104.4B |
| Employees | 8,200 |
The risks · The main risks here are ordinary market swings and the chance our fair-value read proves too optimistic.
Plain-English interpretation of our own screen data. Analysis, not advice.
Where & How to TradeABNB trades on a US exchange. As a listed security it is accessible through almost any international broker offering its home market. New to this, or investing from abroad? Our guide to accessing global markets covers brokers, currencies and the practical steps.
Every Entry, As Written
The analysis reads distribution. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter.
The framework has shifted from markup to distribution since the last review. Smart money appears to be selling into strength. Institutional holders may be rotating out. Price has moved down 14.9% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter.
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved up 31.1% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it D, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter.
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
Our analysis reads markup. Price is trending higher with momentum. The crowd has caught on and buyers are in control. Price has moved down 0.0% since our last review. Ethical screening: FAIL. This security does not pass our values-based screening criteria. The risk-adjusted return profile shows modest positive risk-adjusted returns. Our composite framework grades it C, carrying a low risk profile. Technically it is holding around 3% above its long-term trend line with momentum reading bearish. Over the past year the shares are down 7%. Our forward projection puts the odds of a 10% gain over the next month near 19%. The street (35 analysts) rates it buy, with a mean price target of $157. Insiders have been net sellers over the past quarter. It reported earnings in this window, a natural checkpoint for the thesis.
Each entry above was written on its date, before the outcome. A journal you can prune is not a journal.
- What Does Booking Offer That Hilton Does Not? Yahoo Finance · 1d ago
- Airbnb vs. Booking: Which Stock Is a Better Buy in 2026? Yahoo Finance · 1d ago
- What Changed In Airbnb's Story? Yahoo Finance · 2d ago
- Destin, 30A and Panama City Beach Short Term Rental Realtors Pass $500 Million in Airbnb Sales Yahoo Finance · 2d ago
- What Could Lift Booking Holdings Stock? Yahoo Finance · 2d ago
Headlines from third-party outlets, linked for reference: not our reporting, not advice.
Screened names in the same industry · explore each on its own page.
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-15 | Bernstein David C | Chief Accounting Officer | S - Sale | 1,369 | $230,006 |
| 2026-10-12 | Blecharczyk Nathan | Chief Strategy Officer, 10% | S - Sale+OE | 13,615 | $2,248,980 |
| 2026-09-28 | Blecharczyk Nathan | Chief Strategy Officer, 10% | S - Sale+OE | 13,615 | $2,135,172 |
| 2026-05-27 | Chesky Brian | CEO, COB, 10% | Sale | 515,296 | $68,365,969 |
| 2026-05-20 | BLECHARCZYK NATHAN | Officer, Director and Beneficial Owner | 2,739 | $359,905 | |
| 2026-05-19 | GEBBIA JOSEPH | Director and Beneficial Owner of more than 10% of a Class of Security | 3,450,000 | · | |
| 2026-05-19 | BLECHARCZYK NATHAN | Officer, Director and Beneficial Owner | 450 | · | |
| 2026-05-18 | GEBBIA JOSEPH | Director and Beneficial Owner of more than 10% of a Class of Security | 54,000 | $7,282,706 | |
| 2026-05-11 | BLECHARCZYK NATHAN | Officer, Director and Beneficial Owner | 60,763 | · | |
| 2026-05-11 | BLECHARCZYK NATHAN | Officer, Director and Beneficial Owner | 60,763 | $8,853,375 |
Public filings, recorded as found. The full tape lives at Insider Intelligence.
| Date | Politician | Party | Type | Amount |
|---|---|---|---|---|
| 2026-04-13 | Ro Khanna | Democrat | Sale | 1K–15K |
| 2025-12-16 | Michael Guest | Republican | sell | 1K–15K |
| 2025-12-16 | Michael Guest | Republican | sell | 1K–15K |
| Period | Price then | Price return | Divs per share | $1,000 became | Total return |
|---|---|---|---|---|---|
| 1 month | $137.05 | -5.8% | · | $942 | -5.8% |
| 2 months | $128.96 | +0.1% | · | $1,001 | +0.1% |
| 3 months | $127.70 | +1.1% | · | $1,011 | +1.1% |
| 6 months | $128.00 | +0.9% | · | $1,009 | +0.9% |
| 1 year | $138.56 | -6.8% | · | $932 | -6.8% |
| 2 years | $148.07 | -12.8% | · | $872 | -12.8% |
| 3 years | $117.86 | +9.6% | · | $1,096 | +9.6% |
| 5 years | $148.44 | -13.0% | · | $870 | -13.0% |
Historical returns from market close data. Past performance does not guarantee future results.
This entry now belongs to the ledger. Whatever ABNB does next, these words stay.
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