SMWH.L
WH Smith PLC
Consumer Cyclical · Specialty Retail · LSE
$502.00
Close 2026-05-28
✓ ETHICAL PASS

UNKNOWN MOAT
HIGH
Data Confidence: 86%
Full financial profile available
Market Cap
$626.0M
Trailing P/E
Forward P/E
9.46
Rev Growth
+4.5%
Profit Margin
-7.7%
ROE
-14.8%
Analyst Target
$600.00
Recommendation
BUY
About WH Smith PLC

WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. It offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The company is also involved in International Travel Retail, UK Travel Retail, and North America. The company was formerly known as New WH Smith PLC. WH Smith PLC was founded in 1792 and is based in Swindon, the United Kingdom.

Ethical Screen
Business ActivityPASS
Debt RatioN/A
Cash RatioN/A
Receivables RatioN/A
Revenue Ratio (0.00%)PASS
OverallPASS
Score Ethical: 64.7
Score Valuation: 78.5
Score Quality: 25.0
Score Combined: 46.5

Full Analysis

Opportunity scores, earnings history, insider transactions, institutional holders, analyst consensus, and more.

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Opportunity Scores
Valuation85.0
Quality11.9
Cash Flow100.0
Moat40.0
Balance Sheet0.0
Debt Purity50.0
Liquid Purity50.0
Rev Purity100.0
Compliance100.0
Tier: BRONZE · Score: 48.9 · Rank: #2152
Insider Transactions
No insider transaction data.
Top Institutional Holders
No institutional holder data.
Additional Fundamentals
Enterprise Value
$1.7B
Price/Book
3.99
Beta
0.915
Analysts
11
Total Revenue (TTM)
$1.6B
Total Debt
$1.1B
Dividend Yield
318.0%
Rec. Mean
2.33
Employees
9,290

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Trade Consideration
The Opportunity
Score 46.5 (P66 — top 34.3% of scored tickers). Unknown Moat. Ethical PASS. 12 analysts at Buy.
Price: $502.00 | Target: $617.50 (+23%)
Score
46
Moat
Unknown
Conviction
Standard
Upside
+23%
The Fundamentals
Revenue Growth+4.5%
Profit Margin-7.7%
ROE-14.8%
Forward P/E9.5
Market Cap$626.0M
Position Sizing Scenarios
Stop: $426.70 (-15%) | Entry: $502.00
SharesCostProfit to TargetR:R
To Consensus ($617.50, 12 analysts)
10$5,020.00+$1,155.00 (23%)1.5R
50$25,100.00+$5,775.00 (23%)1.5R
100$50,200.00+$11,550.00 (23%)1.5R
Risk Factors
  • No elevated risk flags in current data
The Verdict
WH Smith PLC passes all ethical screens and holds a unknown competitive moat.
Quantitative Grade

A single score combining all analytical layers below. A is strongest, D is weakest.

D
Quant Score
33.2
Risk Grade
LOW_RISK
Layers
7
Risk Profile

How much could this ticker lose on a bad day? These metrics measure worst-case scenarios from historical data.

VaR 95%
-3.4%
worst expected daily loss, 19 in 20 days
CVaR 95%
-7.1%
avg loss on the worst 5% of days
Annual Volatility
Sortino Ratio
-0.67
above 1.0 is good
Max Drawdown
-70.1%
Worst Day
Forward Outlook

Based on 10,000 simulated price paths, here is the probability of where this ticker could be in 30, 60, and 90 days.

30d Prob Up
90d Prob Up
Median Return 30d
Liquidity Score
80
Liquidity Grade
HIGHLY LIQUID
Trend & Momentum

What direction is this ticker actually moving, filtered through noise? Is it speeding up or slowing down?

Kalman Trend
Trend Strength
Momentum Signal
HMM Regime
RSI Signal
Technical Signals

Classic chart signals that institutional traders monitor. Golden Cross is bullish, Death Cross is bearish.

MA Crossover
BELOW_200
Bollinger Position
UPPER_HALF
Beta
Relative Volume
0.6x
Short Interest
Financial Health

Is this company financially sound? The Z-Score measures bankruptcy risk. The F-Score measures fundamental strength.

Altman Z-Score
below 1.81 = distress zone
Piotroski F-Score
Earnings Beat Rate
Earnings Consistency
Correlations

These tickers tend to move together (positive) or in opposite directions (negative). Useful for portfolio diversification.

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Inverse Correlated
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Seasonality

Does this ticker have consistent patterns on certain days or months? Historical tendencies, not guarantees.

Best Day
Wednesday
Worst Day
Thursday
Best Month
May
Worst Month
Aug
Fri-Mon Effect
-0.1625218717235165
Momentum Rankings

How does this ticker's recent performance compare to the entire universe? Ranked across 1, 3, 6, and 12-month returns.

1M Return
-10.7%
3M Return
-25.4%
6M Return
-21.5%
12M Return
-51.9%
Momentum Rank
#4232
Momentum Signal
STRONG_DOWN

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